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Author: Olga Mitterfellner Publisher: Taylor & Francis ISBN: 1000893308 Category : Business & Economics Languages : en Pages : 332
Book Description
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Author: Olga Mitterfellner Publisher: Taylor & Francis ISBN: 1000893308 Category : Business & Economics Languages : en Pages : 332
Book Description
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Author: F. Godart Publisher: Springer ISBN: 1137000740 Category : Business & Economics Languages : en Pages : 146
Book Description
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Author: Jess Berry Publisher: Bloomsbury Publishing ISBN: 1474283411 Category : Design Languages : en Pages : 249
Book Description
Since Charles Fredrick Worth established his luxurious Maison de Couture in 1858, the interior has played a crucial role in the display of fashion. House of Fashion provides a full historical account of the interplay between fashion and the modern interior, demonstrating how they continue to function as a site for performing modern, gendered identities for designers and their clientele alike. In doing so, it traces how designers including Poiret, Vionnet, Schiaparelli and Dior used commercial spaces and domestic interiors to enhance their credentials as connoisseurs of taste and style. Taking us from the early years of haute couture to the luxury fashion of the present day, Berry explores how the salon, the atelier and the boutique have allowed fashion to move beyond the aesthetics of dress, to embrace the visual seduction of the theatrical, artistic, and the exotic. From the Art Deco allure of Coco Chanel's Maison to the luminous spaces of contemporary flagship stores, House of Fashion sets out fashion's links with key figures in architecture and design, including Louis Süe, Robert Mallet-Stevens, Eileen Gray, and Jean-Michel Frank. Drawing on photographs, advertisements, paintings and illustrations, this interdisciplinary study examines how fashionable interiors have shaped our understanding of architecture, dress, and elegance.
Author: Karen Homer Publisher: Welbeck ISBN: 1035422174 Category : Design Languages : en Pages : 0
Book Description
Little Book of Dior is the pocket-sized and beautifully illustrated story of over 70 years of opulent fashion. Christian Dior's spectacular rise to the upper echelons of the Parisian fashion world is one of the most compelling stories of twentieth-century fashion. Dior's debut collection in 1947 invented the New Look silhouette and revolutionized the way women dressed, shopped and saw themselves. Recounting Christian Dior's early life, the brand's inception, the triumphs of the couture collections on the catwalk and the red carpet, and the fashion house's evolution under Christian Dior's creative direction successors - Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Bill Gaytten, Raf Simons and Maria Grazia Chiuri - Little Book of Dior is a stylish gift for any lover of fashion. This new and updated edition of a classic in the Little Books of Fashion series comes right up-to-date with images and commentary from the Spring and Autumn 2024 collections.
Author: Lisa Lovatt-Smith Publisher: Antique Collectors Club Limited ISBN: 9781850298984 Category : Architecture Languages : en Pages : 208
Book Description
Designers from Armani to Yves St. Laurent open their doors for this dramatic offering. Here are the grand interiors of Versace, Geoffrey Beene, Oscar de la Renta, and many others. Designers create and edit their own living spaces as they design their collections, shown here in a coffee table book that is visually dynamic and matched with personal quotes and a readable text. 280 color illustrations.
Author: Brenda Polan Publisher: Berg ISBN: 0857851756 Category : Design Languages : en Pages : 273
Book Description
Over the course of the last 180 years, designers have propelled fashion from an elite craft into a cornerstone of popular culture. This brilliantly written guide to the lives and collections of 55 iconic fashion designers draws on the latest academic research and the best of fashion journalism, including the authors' own interviews with designers. Beginning with 19th century couturier Charles Frederick Worth and concluding with the star names of the 2010s, Polan and Tredre detail each designer's working methods and career highlights with engaging essays that capture the spirit of their times. This revised edition has hundreds of inspiring colour photos and features five new designer profiles: Hedi Slimane, Raf Simons, Phoebe Philo, Alessandro Michele and Demna Gvasalia. It's also been updated throughout to reflect a fashion world in constant ferment, with designers swapping jobs and fashion houses at unprecedented speed. The industry has expanded into a global phenomenon and designers have emerged as true celebrities; The Great Fashion Designers explores their passion and flair, showing us fashion at its most inspirational.
Author: Pamela Stecker Publisher: Macmillan Education AU ISBN: 9780732907167 Category : Business & Economics Languages : en Pages : 308
Book Description
The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the world of retail fashion. The Fashion Design Manual follows the path a garment takes from sketch to sample, through production and finally via the retail outlet to the wearer. The book is very generously illustrated with drawings, sketches, and photographs throughout.
Author: Priya Shahi Publisher: Abhishek Publications ISBN: 9356526389 Category : Business & Economics Languages : en Pages : 200
Book Description
Fashion Branding Reinvented The New Age Approach" explores the transformative shifts in the fashion industry, focusing on how branding strategies have evolved in response to changing consumer behaviors, technological advancements, and global market dynamics. The book delves into innovative approaches that fashion brands are adopting to stay relevant and competitive, from leveraging social media and influencer partnerships to embracing sustainability and ethical practices. By analyzing case studies of leading fashion houses and emerging designers, the book offers insights into the contemporary branding landscape and provides practical guidance for building a compelling and resilient brand in today's fast-paced fashion world.
Author: Megan Hess Publisher: Hardie Grant Publishing ISBN: 1761440322 Category : Design Languages : en Pages : 178
Book Description
Now in a beautiful tenth-anniversary special edition, Fashion House is the first book from international illustration sensation and bestselling author Megan Hess, full of inspirational interiors from the world of fashion, past and present. Ever dreamed you could live in the suite of a Manhattan socialite? Or the grand estate of one of London's men-about-town, or a Parisian vintage loft? Within the sumptuously illustrated pages of this collection, Megan Hess has assembled some of the most decadent and indulgent interior designs from around the world, along with suggestions for how you can incorporate their fashionable style into your own spaces. With a gorgeous updated design and format, Fashion House will inspire and delight anyone with a love of fashion, a penchant for interior design or an appreciation for the signature illustrations of Megan Hess.
Author: Myles Ethan Lascity Publisher: Bloomsbury Publishing ISBN: 1350112259 Category : Business & Economics Languages : en Pages : 226
Book Description
Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing
Author: Olga Mitterfellner
Author: Olga Mitterfellner
Author: F. Godart
Author: Jess Berry
Author: Karen Homer
Author: Lisa Lovatt-Smith
Author: Brenda Polan
Author: Pamela Stecker
Author: Priya Shahi
Author: Megan Hess
Author: Myles Ethan Lascity