Author: Greg Atwan Publisher: Abrams ISBN: 1613123582 Category : Humor Languages : en Pages : 185
Book Description
The Facebook Book, by Harvard alums and early Booksters Atwan and Lushing, follows in the fine satirical tradition of The Official Preppy Handbook and The Hipster Handbook, full of anecdotes (true and semi-true), tips (useful and useless), and other insights, including chapters on the Ethics and Etiquette of using the 'Book, what your profile really says about you, and a Facebook dictionary (which defines for the uninitiated terms like "frenemey" and "fauxmance"). The Facebook Book will appeal not only to undergrads, but also high schoolers (to whom the site was recently opened), savvy parents, and anyone who's tapped into Web 2.0 culture and counterculture.
Author: Dan Zarrella Publisher: "O'Reilly Media, Inc." ISBN: 1449302726 Category : Business & Economics Languages : en Pages : 287
Book Description
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators
Author: Monica Leonelle Publisher: Spaulding House ISBN: 1635660424 Category : Business & Economics Languages : en Pages : 86
Book Description
In this book you’ll find: How to use your Facebook profile and stories to create more visibility and sales Interesting tricks that you can do with Facebook groups and pages to market your books The smartest ways to lay the foundation for Facebook ads for your books—what works, what doesn’t How to strategically sell your books through Facebook's free business and personal tools—what is allowed, what's not, and how to marketing yourself as organically and authentically as possible without violating expected Facebook etiquette
Author: David Kirkpatrick Publisher: Simon and Schuster ISBN: 1439102120 Category : Business & Economics Languages : en Pages : 386
Book Description
Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Author: Tara Brabazon Publisher: Routledge ISBN: 1317150872 Category : Language Arts & Disciplines Languages : en Pages : 303
Book Description
Imagine if a student spent as much time managing information as celebrities doted on dieting? While eating too much food may be the basis of a moral panic about obesity, excessive information is rarely discussed as a crisis of a similar scale. Obviously, plentiful and high quality food is not a problem if eating is balanced with exercise. But without the skills of media and information literacy, students and citizens wade through low quality online information that fills their day yet does not enable intellectual challenge, imagination and questioning. Digital Dieting: From Information Obesity to Intellectual Fitness probes the social, political and academic difficulties in managing large quantities of low quality information. But this book does not diagnose a crisis. Instead, Digital Dieting provides strategies to develop intellectual fitness that sorts the important from the irrelevant and the remarkable from the banal. In April 2010, and for the first time, Facebook received more independent visitors than Google. Increasingly there is a desire to share rather than search. But what is the impact of such a change on higher education? If students complain that the reading is ’too hard’, then one response is to make it easier. If students complain that assignments are too difficult, then one way to manage this challenge is to make the assignments simpler. Both are passive responses that damage the calibre of education and universities in the long term. Digital Dieting: From Information Obesity to Intellectual Fitness provides active, conscious, careful and applicable strategies to move students and citizens from searching to researching, sharing to thinking, and shopping to reading.
Author: Perry Marshall Publisher: Entrepreneur Press ISBN: 1599185059 Category : Business & Economics Languages : en Pages : 258
Book Description
Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Author: Timothy P. Johnson Publisher: John Wiley & Sons ISBN: 1118594746 Category : Medical Languages : en Pages : 840
Book Description
A comprehensive guidebook to the current methodologies and practices used in health surveys A unique and self-contained resource, Handbook of Health Survey Methods presents techniques necessary for confronting challenges that are specific to health survey research. The handbook guides readers through the development of sample designs, data collection procedures, and analytic methods for studies aimed at gathering health information on general and targeted populations. The book is organized into five well-defined sections: Design and Sampling Issues, Measurement Issues, Field Issues, Health Surveys of Special Populations, and Data Management and Analysis. Maintaining an easy-to-follow format, each chapter begins with an introduction, followed by an overview of the main concepts, theories, and applications associated with each topic. Finally, each chapter provides connections to relevant online resources for additional study and reference. The Handbook of Health Survey Methods features: 29 methodological chapters written by highly qualified experts in academia, research, and industry A treatment of the best statistical practices and specific methodologies for collecting data from special populations such as sexual minorities, persons with disabilities, patients, and practitioners Discussions on issues specific to health research including developing physical health and mental health measures, collecting information on sensitive topics, sampling for clinical trials, collecting biospecimens, working with proxy respondents, and linking health data to administrative and other external data sources Numerous real-world examples from the latest research in the fields of public health, biomedicine, and health psychology Handbook of Health Survey Methods is an ideal reference for academics, researchers, and practitioners who apply survey methods and analyze data in the fields of biomedicine, public health, epidemiology, and biostatistics. The handbook is also a useful supplement for upper-undergraduate and graduate-level courses on survey methodology.
Author: J. Garde-Hansen Publisher: Springer ISBN: 1137312874 Category : Social Science Languages : en Pages : 394
Book Description
Travelling through theories of emotion and affect, this book addresses the key ways in which media studies can be brought to bear upon everyday encounters with online cultures and practices. The book takes stock of where we are emotionally with regard to the Internet in the context of other screen media.
Author: Paulene Christie Publisher: HarperCollins Australia ISBN: 1460706552 Category : Cooking Languages : en Pages : 281
Book Description
Slow Cooker Central is back with 200 delicious new recipes that won't break the bank! Slow Cooker fans have spoken - they want recipes that won't put a dent in the family budget! Raising a family can be a challenge financially but SUPER SAVERS is packed with easy, tasty and inexpensive meals for anyone on a budget. Organised into dishes costing under $5, $10, $15 and $20, these all-new recipes are sure to hit the mark. Slow cookers can turn even the cheapest cuts of meat or inexpensive veggies into delicious dishes. Whether it's casseroles or curries, soups or roasts - or even desserts and other treats - Slow Cooker Central's 200+ Super Saver recipes are flavour-packed as well as budget-friendly! There are recipes for every occasion, from weeknight dinners to holiday celebrations, and all the recipes are by real people cooking in real kitchens - with no obscure ingredients or complicated instructions. Packed with Paulene's useful tips and tricks, and including the size of the slow cooker used to make each dish, these are failsafe recipes that will quickly become family favourites - and save you $$ at the supermarket.
Author: Nicholas Thoburn Publisher: U of Minnesota Press ISBN: 1452951993 Category : Literary Criticism Languages : en Pages : 383
Book Description
No, Anti-Book is not a book about books. Not exactly. And yet it is a must for anyone interested in the future of the book. Presenting what he terms “a communism of textual matter,” Nicholas Thoburn explores the encounter between political thought and experimental writing and publishing, shifting the politics of text from an exclusive concern with content and meaning to the media forms and social relations by which text is produced and consumed. Taking a “post-digital” approach in considering a wide array of textual media forms, Thoburn invites us to challenge the commodity form of books—to stop imagining books as transcendent intellectual, moral, and aesthetic goods unsullied by commerce. His critique is, instead, one immersed in the many materialities of text. Anti-Book engages with an array of writing and publishing projects, including Antonin Artaud’s paper gris-gris, Valerie Solanas’s SCUM Manifesto, Guy Debord’s sandpaper-bound Mémoires, the collective novelist Wu Ming, and the digital/print hybrid of Mute magazine. Empirically grounded, it is also a major achievement in expressing a political philosophy of writing and publishing, where the materiality of text is interlaced with conceptual production. Each chapter investigates a different form of textual media in concert with a particular concept: the small-press pamphlet as “communist object,” the magazine as “diagrammatic publishing,” political books in the modes of “root” and “rhizome,” the “multiple single” of anonymous authorship, and myth as “unidentified narrative object.” An absorbingly written contribution to contemporary media theory in all its manifestations, Anti-Book will enrich current debates about radical publishing, artists’ books and other new genre and media forms in alternative media, art publishing, media studies, cultural studies, critical theory, and social and political theory.
Author: Greg Atwan
Author: Dan Zarrella
Author: Monica Leonelle
Author: David Kirkpatrick
Author: Tara Brabazon
Author: Perry Marshall
Author: Timothy P. Johnson
Author: J. Garde-Hansen
Author: Paulene Christie
Author: Nicholas Thoburn