The Evolving Value Chain in the Television Industry PDF Download

Author: Deepak Mohan (S.M.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 74

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Book Description
This report studies the television industry in the US, and the changes that have taken place in the industry in the last decade. Specifically, it looks at episodical TV content delivery and consumption - excluding movies, sports and live programming. The study uses 2005 as a reference point, marking the end of the pre-online video era. The industry followed a "content push" model, with channels programming the content for viewers based on their understanding of viewership, timings and preferences. The study shows that the large cable TV operators enjoyed the maximum value capture in the industry. This business had a high barrier for entry due to the expensive dedicated video delivery infrastructure, and this barrier prevented new entrants into the field. Following this, a study of the current state of the TV industry is done. Online video delivery has removed the high barrier for entry, and new entrants providing Internet Protocol Television (IPTV) and Over The Top (OTT) video have entered the field. Netflix, which provides OTT video, has more subscribers than any other pay TV provider. In parallel, video consumption has become more individualized and pull-based - largely due to growth of mobile consumption devices such as smartphones and tablets. Based on the study, the major changes and the underlying drivers of these changes are identified. Analyzing these drivers further, the following implications and opportunities are presented. i. Growth of "Over the Content" (OTC) services to connect people better with on-demand content. ii. Growth of new measurement technologies for online video consumption. iii. Continued pressure against bundling, resulting in more atomized content offerings. iv. Upward integration in terms of industry activities, by the delivery companies. v. Potential downward OTT offerings by the major networks. vi. Risk of avalanche decline in traditional cable subscribers.

Author: Tessa Ann Skot
Publisher:
ISBN:
Category :
Languages : en
Pages : 114

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Book Description
The American television industry has always been one of very fast 'clockspeed,' characterized by the rapid pace of innovation and the emergence of new business models. This has never been truer than now. The entrance of low-cost, viewer-tailored, subscription-based Over the Top (OTT) video-streaming services has shaken up the complex, vertically integrated television distribution industry that has long been dominated by the traditional Multichannel Pay TV (MCPTV) providers - cable, satellite, and telco operators. As a result, industry watchers have become fond of proclaiming the end of the MCPTV industry. What viewers, in particular the youngest generations (Millennials), want in their television viewing experience has also changed in recent years. The entrance of OTT, along with industry changes - like new net neutrality rules governing ISP behavior - has coincided with a permanent change in television viewing behavior. This raises the question: "What will happen to the distribution of subscribers, and hence value, in the television market as the preferences and demographics of the consumergroup evolves?" How the dynamics between OTT and MCPTV, in light of continuous industry change and evolving preferences, will effect the distribution of subscribers in the market, and therefore the success of either the entrant or incumbent, is the focus of this thesis. This questions has been explored using a system dynamics model of the attributes that affect the relative attractiveness of either OTT or MCPTV, and hence subscriber distribution. The key lessons that emerge for firms include: the attributes that consumers value most have a significant impact on the attractiveness of the product, and should be of primary importance to firms; high consumer price sensitivity does not effect OTT and MCPTV equally; and, should net neutrality be completely done away with, MCPTV providers, in their dual roles as ISPs, have powerful strategic tools, in the form of control over internet price and speed (which directly affects OTT price and speed), at their disposal. Based on the results, and empirical observations of industry dynamics so far, co-existence, in some form, between the incumbent and entrant is the most likely outcome (in the Incumbent's Dilemma framework).

Author: Tom Evens
Publisher: Springer
ISBN: 3319742469
Category : Performing Arts
Languages : en
Pages : 307

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Book Description
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.

Author: Robert Handfield
Publisher: John Wiley & Sons
ISBN: 1119307228
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
Creates a managerial compass for entering into the LIVING (Live, Intelligent, Velocity, Interactive, Networked, and Good) era of supply chain management and defines the imperative for creating Velocity and Visibility as the focal point for exploiting new digital, mobile, and cloud-based technologies Written by well-known researchers in the field, this book addresses the changes that have occurred and are still unfolding at various organizations that are involved in building real-time supply chains. The authors draw on their experiences with multiple companies, along with references to the natural evolution of ecosystems throughout to help identify the “new rules of supply chain management." The LIVING principles associated with the rapid digitization and technology changes occurring in the global economy are discussed, along with the push to become more sustainable and responsive to customer needs. “ Handfield and Linton reveal the “secret ingredient” to leveraging the power of a well managed supply chain....will revolutionize the way companies approach supply chain management.” Frank Crespo, Vice President, Global Supply Network Division (CPO/Logistics/IoT Analytics), Caterpillar Inc. “ The LIVING supply chain is a wake up call to any enterprise that depends on suppliers and contractors. Be fast, be nimble and make supply chain transparency the nucleus of your operations or become endangered.” Paul Massih, Vice President, BP PSCM “ ...a fascinating journey through the future of supply chain management ... a must read for every supplychain professional.” Yossi Sheffi, Professor, MIT Center for Transportation and Logistics “ ... a great “living” reading on how to bring supply chains to a powerful living state. The idea of Live-Interactive-Velocity–Intelligent–Networked-Good is the foundation of how supply chains can be agile, adaptive and aligned. ...of value to every supply chain executive and practitioner.” Hau Lee, Professor, Stanford University “ Successful businesses are those that support the success of their customers. This book captures the essence of our volatile, uncertain world and the opportunities that exist for the commercially astute, organizationally integrated business. More important, it offers insight to the recipe for 21st century operations and the management of complex supply ecosystems.” Tim Cummins, CEO, International Association of Commercial and Contract Management “ A LIVING supply chain requires a living company. The authors make a great case for how Flex is creating a living company to thrive in the living supply chain.” Tom Choi, Harold E. Fear on Eminent Scholar Chair of Purchasing Management, Arizona State University, Executive Director, CAPS Research “ To survive we need to have an adaptive supply chain and capability to both optimize and adapt simultaneously. This book begins to describe the ability to shift from functional silos to E2E Frictionless flow with the maturity to make E2E tradeoff decisions as a key enabler for success.” Wayne Rothman, Vice President, Enterprise Supply Chain Planning, Johnson & Johnson “A fantastic read and excellent stories from Dr. Handfield and Tom.” Joanne E. Wright, Vice President, IBM Supply Chain ROBERT HANDFIELD, PhD, is Bank of America University Distinguished Professor of Supply Chain Management and Director of the Supply Chain Resource Cooperative at North Carolina State University. The author of four books and over 150 journal articles, Dr. Handfield received his PhD in Operations Management from The University of North Carolina in 1990. TOM LINTON is Chief Procurement and Supply Chain Officer at Flex. A recognized industry and functional expert, he has 30 years of international industrial experience in procurement and supply chain management. Tom Linton is also the recipient of the Procurement Leaders Lifetime Achievement Award in May, 2017.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264043306
Category :
Languages : en
Pages : 135

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Book Description
Analyses the impact of digital content creation, distribution and use on value chains and business models of the film and video industry and explores the policy implications of these changes to identify how digital content may affect the function and position of participants in the industry.

Author: Mike Friedrichsen
Publisher: Springer Science & Business Media
ISBN: 3642288979
Category : Business & Economics
Languages : en
Pages : 858

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Book Description
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Author: Yutao Sun
Publisher: Routledge
ISBN: 1351972987
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and innovation activities are at the core of economic development. The double-edged sword of globalization has transformed China’s economic development in the past few decades. Although China has benefitted from globalization and is now the second largest economy in the world, having become a global manufacturing power and the biggest exporter of high-tech products, it continues to be highly dependent on foreign sources of capital and technology. This book will explore the core of the Chinese economy from the perspective of the Global Value Chain (GVC), combining analysis of inward investment, international trade, Science and Technology and Innovation (S&TI) and economic development. Specifically, it investigates China’s evolving role in GVCs with some innovative Chinese companies emerging in the global market and China’s ongoing efforts to become an innovation-driven economy. China’s impressive economic record and experience provides an impressive role model for other developing countries.

Author: National Academy of Engineering
Publisher: National Academies Press
ISBN: 0309326567
Category : Technology & Engineering
Languages : en
Pages : 152

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Book Description
Globalization, developments in technology, and new business models are transforming the way products and services are conceived, designed, made, and distributed in the U.S. and around the world. These forces present challenges - lower wages and fewer jobs for a growing fraction of middle-class workers - as well as opportunities for "makers" and aspiring entrepreneurs to create entirely new types of businesses and jobs. Making Value for America examines these challenges and opportunities and offers recommendations for collaborative actions between government, industry, and education institutions to help ensure that the U.S. thrives amid global economic changes and remains a leading environment for innovation. Filled with real-life examples, Making Value for America presents a roadmap to enhance the nation's capacity to pursue opportunities and adapt to transforming value chains by widespread adoption of best practices, a well-prepared and innovative workforce, local innovation networks to support startups and new products, improved flow of capital investments, and infrastructure upgrades.

Author: José María Cavanillas
Publisher: Springer
ISBN: 3319215698
Category : Computers
Languages : en
Pages : 312

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Book Description
In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

Author: Pablo Cesar
Publisher: Now Publishers Inc
ISBN: 1601982569
Category : Interactive television
Languages : en
Pages : 111

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Book Description
The Evolution of TV Systems, Content, and Users towards Interactivity provides an overview of the evolution of TV systems, TV content, and TV users towards interactivity, with a special focus on sociability aspects. Three basic concepts are introduced, namely, content editing, content sharing, and content control. Content editing corresponds to the activity of developing or organizing multimedia material, traditionally the domain of professionals but also including user-generated content. Content sharing refers to all kinds of social activities that might occur around television watching, such as chatting about television content and sharing content. Finally, content control corresponds to the activity of deciding what to watch and how to watch it. A simple taxonomy (edit-share-control) is proposed as an evolutionary step over the established hierarchical produce-deliver-consume paradigm. The Evolution of TV Systems, Content, and Users towards Interactivity looks at how research in the area has spanned a rather diverse set of scientific subfields, such as multimedia, HCI, CSCW, UIST, user modeling, media and communication sciences. It demonstrates how each disciplinary effort has contributed and why the full potential of interactive TV has not yet been fulfilled. Finally, it describes how interdisciplinary approaches could provide solutions to some notable contemporary research issues. The Evolution of TV Systems, Content, and Users towards Interactivity is aimed at students and researchers, practitioners and developers. It assumes a basic understanding of past and current practices on the design of computer applications, networks and media content.