The Essential Guide to Web Strategy for Entrepreneurs PDF Download

Author: Thomas P. Bergman
Publisher: Prentice Hall
ISBN: 9780130621115
Category : Business planning
Languages : en
Pages : 0

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Book Description
Extend the reach of your business! Harness the Internet for greater profits, no matter what you sell!The Essential Guide to Web Strategy for Entrepreneursis the hype-free, business-focused Web strategy guide for every entrepreneur. Minimum cost/maximum profit ideas for business models, hosting, design, content, security, databases, marketing, and more! 2 bonus CD-ROMs: an amazing library of e-commerce tutorials, resources, and software!

Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 333

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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Author: Carl J. Weisman
Publisher: Pearson Education
ISBN: 0132441721
Category : Computers
Languages : en
Pages : 355

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Book Description
The only easy-to-understand guide to the wireless revolution! The easy-to-understand guide to the wireless revolution–fully updated for the latest technologies! New and expanded coverage: broadband fixed wireless, WLANs, wireless Internet, Bluetooth, smart antennas, and more Updated coverage of CDMA, GPS, LMDS, and WLL systems Concepts, terminology, components, and systems–plus new wireless glossary Perfect for marketers, investors, tech writers, PR specialists, and other non-engineers! There's a wireless revolution underway! With The Essential Guide to RF and Wireless, Second Edition, you can understand it, join it, and help drive it–even if you don't have a technical background. Leading consultant Carl J. Weisman has thoroughly updated this bestseller to reflect new market realities and breakthrough technologies–from wireless 802.11 LANs to broadband fixed wireless, and beyond. Mr. Weisman covers wireless at every level you need to understand: concepts, terminology, building blocks, and above all, how complete wireless systems actually work. Drawing on his extensive experience training sales professionals, he explains the essence of every key wireless/RF technology–clearly, comprehensibly, and with just the right touch of humor. Spread spectrum and CDMA: how they work and why they're important New! Detailed section on broadband fixed wireless: the new "last mile" solution for residential subscribers New! Satellite Internet delivery New! Smart antenna and superconducting filter technologies and their implications New! Wireless Internet, m-commerce, and Bluetooth Expanded! Global Positioning Systems: technologies and applications Updated! Preview the future of mobile telephony Updated! Wireless LANs and home networking From its all-new glossary to its extensive collection of charts, diagrams, and photographs, no other wireless/RF book is as accessible or as friendly! Whether you're a sales or marketing pro, customer, investor, tech writer, PR specialist, trade press writer, analyst, planner, or student, here's the up-to-the-minute briefing you've been searching for!

Author: Mike Powers
Publisher: Harper Paperbacks
ISBN: 9780380797134
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Ride The Profit Wave Of The Future With millions of people throughout the world spending time on the Internet, online business is growing by leaps and bounds. Whether you have an established business or just a good idea, now is the time to cash in on this burgeoning market. How to Start a Business Website gives you a step-by-step plan for how to create a presence in this global multimillion dollar marketplace -- and how to do it cheaply and wisely. With insider tips from successful cyber-entrepreneurs, you'll find all the know-how you need to profit from the cyber revolution. Find your way around cyberspace Learn who's online and what they want to buy Create the perfect attention-grabbing website Make the most of website marketing Find customers through newsletters, chat rooms and special-interest sites Get your site "noticed" by search engines Conduct online financial transactions Provide customer service on the Web Use enhancements to meet your growing needs Get Online -- The Fast Track To Business Success!

Author: Gail Honda
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 468

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Book Description
This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.

Author: Shannon Belew
Publisher: John Wiley & Sons
ISBN: 1119315530
Category : Business & Economics
Languages : en
Pages : 936

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Book Description
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Author: David Jenyns
Publisher: Systemology
ISBN: 9780648871033
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems.

Author: Andrei Khurshudov
Publisher: Prentice Hall Professional
ISBN: 0130927392
Category : Computer storage devices
Languages : en
Pages : 386

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Book Description
This book covers all data storage systems and latest technologies. It's a practical easy-to-use book on data storage. Extensive glossary of computer data storage-related terms. Aimed at a wide audience from beginner to advanced levels.

Author: Annabel Z. Dodd
Publisher: Prentice Hall Professional
ISBN: 9780130649072
Category : Computers
Languages : en
Pages : 530

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Book Description
Covering the latest trends and technology changes, this is the fully updated and revised bestselling guide to telecommunications for the nontechnical professional. Includes sections on convergence, globalization, speech recognition, and 3G cellular networks.