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Author: Steven Quartz Publisher: Macmillan ISBN: 0374129185 Category : Business & Economics Languages : en Pages : 305
Book Description
"Neuroscientist and philosopher Steven Quartz and political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a ... theory of consumerism, revealing how the brain's 'social calculator' and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these ... insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem"--
Author: Steven Quartz Publisher: Macmillan ISBN: 0374129185 Category : Business & Economics Languages : en Pages : 305
Book Description
"Neuroscientist and philosopher Steven Quartz and political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a ... theory of consumerism, revealing how the brain's 'social calculator' and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these ... insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem"--
Author: Steven Quartz Publisher: Macmillan + ORM ISBN: 1429944188 Category : Science Languages : en Pages : 278
Book Description
A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs flaunt their knack for distinguishing a Kölsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice.
Author: Carol Tulloch Publisher: Bloomsbury Publishing ISBN: 1474262872 Category : Social Science Languages : en Pages : 371
Book Description
It is broadly recognized that black style had a clear and profound influence on the history of dress in the twentieth century, with black culture and fashion having long been defined as 'cool'. Yet despite this high profile, in-depth explorations of the culture and history of style and dress in the African diaspora are a relatively recent area of enquiry. The Birth of Cool asserts that 'cool' is seen as an arbiter of presence, and relates how both iconic and 'ordinary' black individuals and groups have marked out their lives through the styling of their bodies. Focusing on counter- and sub-cultural contexts, this book investigates the role of dress in the creation and assertion of black identity. From the gardenia corsage worn by Billie Holiday to the work-wear of female African-Jamaican market traders, through to the home-dressmaking of black Britons in the 1960s, and the meaning of a polo-neck jumper as depicted in a 1934 self-portrait by African-American artist Malvin Gray Johnson, this study looks at the ways in which the diaspora experience is expressed through self-image. Spanning the late nineteenth century to the modern day, the book draws on ready-made and homemade fashion, photographs, paintings and films, published and unpublished biographies and letters from Britain, Jamaica, South Africa, and the United States to consider how personal style statements reflect issues of racial and cultural difference. The Birth of Cool is a powerful exploration of how style and dress both initiate and confirm change, and the ways in which they expresses identity and resistance in black culture.
Author: Carol Tulloch Publisher: Bloomsbury Publishing ISBN: 1474262864 Category : Social Science Languages : en Pages : 281
Book Description
It is broadly recognized that black style had a clear and profound influence on the history of dress in the twentieth century, with black culture and fashion having long been defined as 'cool'. Yet despite this high profile, in-depth explorations of the culture and history of style and dress in the African diaspora are a relatively recent area of enquiry. The Birth of Cool asserts that 'cool' is seen as an arbiter of presence, and relates how both iconic and 'ordinary' black individuals and groups have marked out their lives through the styling of their bodies. Focusing on counter- and sub-cultural contexts, this book investigates the role of dress in the creation and assertion of black identity. From the gardenia corsage worn by Billie Holiday to the work-wear of female African-Jamaican market traders, through to the home-dressmaking of black Britons in the 1960s, and the meaning of a polo-neck jumper as depicted in a 1934 self-portrait by African-American artist Malvin Gray Johnson, this study looks at the ways in which the diaspora experience is expressed through self-image. Spanning the late nineteenth century to the modern day, the book draws on ready-made and homemade fashion, photographs, paintings and films, published and unpublished biographies and letters from Britain, Jamaica, South Africa, and the United States to consider how personal style statements reflect issues of racial and cultural difference. The Birth of Cool is a powerful exploration of how style and dress both initiate and confirm change, and the ways in which they expresses identity and resistance in black culture.
Author: Judith Kohlenberger Publisher: transcript Verlag ISBN: 3839430925 Category : Social Science Languages : en Pages : 347
Book Description
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool. This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.
Author: Joel Dinerstein Publisher: University of Chicago Press ISBN: 022659906X Category : History Languages : en Pages : 550
Book Description
Cool. It was a new word and a new way to be, and in a single generation, it became the supreme compliment of American culture. The Origins of Cool in Postwar America uncovers the hidden history of this concept and its new set of codes that came to define a global attitude and style. As Joel Dinerstein reveals in this dynamic book, cool began as a stylish defiance of racism, a challenge to suppressed sexuality, a philosophy of individual rebellion, and a youthful search for social change. Through eye-opening portraits of iconic figures, Dinerstein illuminates the cultural connections and artistic innovations among Lester Young, Humphrey Bogart, Robert Mitchum, Billie Holiday, Frank Sinatra, Jack Kerouac, Albert Camus, Marlon Brando, and James Dean, among others. We eavesdrop on conversations among Jean-Paul Sartre, Simone de Beauvoir, and Miles Davis, and on a forgotten debate between Lorraine Hansberry and Norman Mailer over the "white Negro" and black cool. We come to understand how the cool worlds of Beat writers and Method actors emerged from the intersections of film noir, jazz, and existentialism. Out of this mix, Dinerstein sketches nuanced definitions of cool that unite concepts from African-American and Euro-American culture: the stylish stoicism of the ethical rebel loner; the relaxed intensity of the improvising jazz musician; the effortless, physical grace of the Method actor. To be cool is not to be hip and to be hot is definitely not to be cool. This is the first work to trace the history of cool during the Cold War by exploring the intersections of film noir, jazz, existential literature, Method acting, blues, and rock and roll. Dinerstein reveals that they came together to create something completely new—and that something is cool.
Author: Lewis MacAdams Publisher: Simon and Schuster ISBN: 0743217039 Category : History Languages : en Pages : 296
Book Description
Miles Davis and Juliette Greco, Jackson Pollock and Jack Kerouac, Marlon Brando and Bob Dylan and William Burroughs. What do all these people have in common? Fame, of course, and undeniable talent. But most of all, they were cool. Birth of the Cool is a stunningly illustrated, brilliantly written cultural history of the American avant-garde in the 1940s and 1950s -- the decades in which cool was born. From intimate interviews with cool icons like poet Allen Ginsberg, bop saxophonist Jackie McLean, and Living Theatre cofounder Judith Malina, award-winning journalist and poet Lewis MacAdams extracts the essence of cool. Taking us inside the most influential and experimental art movements of the twentieth century -- from the Harlem jazz joints where Dizzy Gillespie and Charlie Parker invented bebop to the back room at Max's Kansas City when Andy Warhol was holding court to backstage at the Newport Folk Festival the night Bob Dylan went electric, from Surrealism to the Black Mountain School to Zen -- MacAdams traces the evolution of cool from the very fringes of society to the mainstream. Born of World War II, raised on atomic-age paranoia, cast out of the culture by the realities of racism and the insanity of the Cold War, cool is now, perversely, as conventional as you can get. Allen Ginsberg suited up for Gap ads. Volvo appropriated a phrase from Jack Kerouac's On the Road for its TV commercials. How one became the other is a terrific story, and it is presented here in a gorgeous package, rich with the coolest photographs of the black-and-white era from Robert Doisneau, Henri Cartier-Bresson, Man Ray, and many others. Drawing a direct line between Lester Young wearing his pork-pie hat and his crepe-sole shoes staring out his hotel window at Birdland to the author's three-year-old daughter saying "cool" while watching a Scooby-Doo cartoon at the cusp of a new millennium, Birth of the Cool is a cool book about a hot subject...maybe even the coolest book ever.
Author: Lewis Macadams Publisher: Simon and Schuster ISBN: 1471105091 Category : History Languages : en Pages : 437
Book Description
The idea of 'cool' is one of the most pervasive forces in modern culture - but what is it? Where does it come from? Who invented it? BIRTH OF THE COOL is the first serious examination of how cool came about - its meaning, its heroes and its place in the world, from the gritty avant-garde fringes of the culture in after-hours joints in Harlem and cold water flats on the Lower East Side, to the centre of the mainstream. Focusing on New York from 1948 to 1965 and bringing together the era's most evocative black and white photographs, Lewis MacAdams takes us from the jazz joints where Dizzy Gillespie and Charlie Parker invented bebop to Jackson Pollock's studio; from Willam S. Burrough's frenetic experiences on the road to the Black Mountain School of Zen.
Author: Steve Prentice Publisher: John Wiley & Sons ISBN: 047015778X Category : Self-Help Languages : en Pages : 258
Book Description
If you have ever said (or felt) any of the following, then Cool Time is the solution for you: I spend more and more time just dealing with e-mail. I often take work home or stay late because that's when I work without distraction. A lot of time gets wasted in meetings. There are too many interruptions. I plan my day every day, but by 9:15 it's totally derailed. I never feel caught up! Cool Time is a time management book with a difference. It's all about keeping mentally and physically cool so that you are always at your best and on top of your game. When you're mentally cool, you make the best decisions and get the best stuff done, and that's the root of successful time management. Cool Time doesn't focus on prioritizing and agenda setting. In the real world of interruptions, e-mail, and distractions, few people are able to organize their work in isolation from everything else. In fact, effective time management is more about human relationships and expectations than it is about making lists. Cool Time is a complete approach to managing time and defending it from the endless demands and expectations of others in the workplace and at home. Contains practical, personal techniques that will help you apply your new skills to real-world situations: holding time-effective meetings, dealing with distractions, learning to focus, coping with unrealistic workloads, planning for the unexpected, negotiating with your manager over conflicting tasks, using technology effectively (the phone, PDAs, and e-mail). Includes suggestions on non-work activities, which make this a complete approach to managing time and balancing life. Features lots of examples, practical tips, and concepts that are memorable and easy to apply, as well as to explain and teach to others in your life. Concepts such as the "I-Beam Agenda" for planning and structuring your day, "Keystone Time" that you block off for focused work, "The 60-Second Workspace" for organizing yourself physically and mentally, and many more. A complete approach to managing time, priorities, and people in an increasingly fast paced world, Cool Time allows you to be in control, feel less stress, and never break a sweat as you go about your day.
Author: Del Breckenfeld Publisher: John Wiley & Sons ISBN: 047045444X Category : Business & Economics Languages : en Pages : 266
Book Description
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.
Author: Steven Quartz
Author: Steven Quartz
Author: Steven Quartz
Author: Carol Tulloch
Author: Carol Tulloch
Author: Judith Kohlenberger
Author: Joel Dinerstein
Author: Lewis MacAdams
Author: Lewis Macadams
Author: Steve Prentice
Author: Del Breckenfeld