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Author: Alice Osinski Publisher: Children's Press(CT) ISBN: 9780516012674 Category : Juvenile Nonfiction Languages : en Pages : 52
Book Description
Describes the natural environment and traditional way of life of the Eskimos, contrasting their old customs with the new lifestyle brought by modern civilization.
Author: Jon Spoelstra Publisher: Harper Collins ISBN: 0061745839 Category : Business & Economics Languages : en Pages : 298
Book Description
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.
Author: Ernest S. Burch Publisher: University of Oklahoma Press ISBN: 9780806121260 Category : Social Science Languages : en Pages : 140
Book Description
Describes the culture, religion, and daily life of the Eskimos, explains their family and community relationships, and looks at tools, masks, clothings, and carvings
Author: Anker Frankoni Publisher: ISBN: 9780996028509 Category : Languages : en Pages : 330
Book Description
"Mexican Eskimo" is a story for grown-ups: a love story about finding trust and hope amidst generations of anger and neglect, substance abuse and suicide. A faithful documentation of a most unlikely existence, "Mexican Eskimo" is an intricate layer-cake of actual and imagined pieces of dimly remembered facts, generously frosted with sweet, sticky gobs of Anker Frankoni's gospel-truth fantasies. The story is peppered with international flavor, vibrant characters, multi-cultural themes, and lush settings. It is rife with magical realism, and also features a large cast of young protagonists struggling with identity conflicts and independence, described in a range of historical periods from the 1850's, 1930's, the present day, and even in worlds that existed so long before now, that time itself had not yet started to be counted in years. "Mexican Eskimo" is a tale of two lives, separated by the one Anker Frankoni is currently occupying, and is guaranteed to give readers keen observations into the ones they now call their own.