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Author: Joël Glenn Brenner Publisher: Random House (NY) ISBN: Category : Biography & Autobiography Languages : en Pages : 392
Book Description
Forrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub
Author: Joël Glenn Brenner Publisher: Random House (NY) ISBN: Category : Biography & Autobiography Languages : en Pages : 392
Book Description
Forrest Mars and Milton Hershey were visionaries who built vast kingdoms of candy through the force of their imagination and determination. In this eight-year investigation of the candy business, former Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for trade secrets and paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, the "Howard Hughes of candy", is one of the most private and innovative entrepreneurs in America, a brilliant autocrat who built one of the world's most unique companies.Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away, to fund what would become the wealthiest orphanage in history.What began as a fraternity of small family-owned businesses has grown into a multibillion-dollar cutthroat industry increasingly dominated by these two corporate leviathans. Brenner's investigation is authoritative, eye-opening, and written with a deep understanding of and feeling for her sub
Author: Joel Glenn Brenner Publisher: Paw Prints ISBN: 9781439571552 Category : Languages : en Pages : 0
Book Description
An intimate look inside the secretive world of chocolate explores the history of the Hershey and Mars corporations, the paranoid executives who protect their secrets, the spies who attempt to steal them, and lawyers hired to defend the business. Reprint.
Author: Joel Glenn Brenner Publisher: ISBN: 9781861975126 Category : Languages : en Pages : 381
Book Description
The first book to penetrate the secret and cut-throat world of chocolate. After ten years of research, Washington Post reporter Joel Glenn Brenner takes us inside a world as mysterious as Willy Wonka's chocolate factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for market share. Forrest Mars was one of the most private and successful entrepreneurs in America. An autocrat, with brilliant - if sometimes unconventional - management strategies, he built one of the world's most innovative companies - a $10 billion a year empire, shrouded in secrecy. The day after he died of natural causes a Mars spokesperson refused even to admit that the founder had worked for the firm. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise. After making an immense fortune his company is now controlled by a charitable trust whose profits fund the wealthiest orphanage in the world. Never before has so much been revealed about the chocolate industry. This authoritative and eye-opening account is the best type of business narrative - a revealing, engrossing and unforgettable read. *An engrossing portrait of two of the world's wealthiest companies, both founded by men dedicated to their very different, though equally eccentric, personal visions. A fascinating insight into what began as a fraternity of family-owned businesses and has now grown into a multi-billion dollar industry dominated by cut-throat wheeler-dealing. Joel Glenn Brenner's Mars cover story for Washington Post Magazine won three prizes.
Author: Hardy Green Publisher: ReadHowYouWant.com ISBN: 1459618815 Category : Business & Economics Languages : en Pages : 446
Book Description
Examines how towns across the United States have grown thanks to the existence of one large business being run from the community, discusses how those single-business communities have influenced the American economy, and explores the benefits and consequences of these towns.
Author: HP Newquist Publisher: Penguin ISBN: 1101635177 Category : Juvenile Nonfiction Languages : en Pages : 162
Book Description
Chocolate . . . - Its scientific name means “food of the gods.” - The Aztecs mixed it with blood and gave it to sacrificial victims to drink. - The entire town of Hershey, Pennsylvania was built by Milton Hershey to support his chocolate factory. Its streetlights are shaped like chocolate Kisses. - The first men to climb to the top of Mount Everest buried a chocolate bar there as an offering to the gods of the mountain. - Every twenty-four hours, the U.S. chocolate industry goes through eight million pounds of sugar. - Its special flavor is created by a combination of 600 to 1000 different chemical compounds Join science author HP Newquist as he explores chocolate’s fascinating history. Along the way you’ll meet colorful characters like the feathered-serpent god Quetzalcoatl, who gave chocolate trees to the Aztecs; Henri Nestlé, who invented milk chocolate while trying to save the lives of babies who couldn’t nurse; and the quarrelsome Mars family, who split into two warring factions, one selling Milky Way, Snickers, and 3 Musketeers bars, the other Mars Bars and M&M’s. From its origin as the sacred, bitter drink of South American rulers to the familiar candy bars sold by today’s multimillion dollar businesses, people everywhere have fallen in love with chocolate, the world’s favorite flavor.
Author: Betty Burford Publisher: Millbrook Press ISBN: 0822589060 Category : Juvenile Nonfiction Languages : en Pages : 68
Book Description
Milton Hershey loved candy. As a boy, he saved his hard-earned pennies for the candy store. He soon discovered that he had a gift for making delicious treats and, after years of trying, Milton finally make it big. People loved his new HERSHEY'S chocolate. Readers will delight in the story behind Hershey's mouth-watering world of chocolate.
Author: Andrew F. Smith Publisher: Oxford University Press ISBN: 0199885761 Category : Cooking Languages : en Pages : 736
Book Description
Offering a panoramic view of the history and culture of food and drink in America with fascinating entries on everything from the smell of asparagus to the history of White Castle, and the origin of Bloody Marys to jambalaya, the Oxford Companion to American Food and Drink provides a concise, authoritative, and exuberant look at this modern American obsession. Ideal for the food scholar and food enthusiast alike, it is equally appetizing for anyone fascinated by Americana, capturing our culture and history through what we love most--food! Building on the highly praised and deliciously browseable two-volume compendium the Oxford Encyclopedia of Food and Drink in America, this new work serves up everything you could ever want to know about American consumables and their impact on popular culture and the culinary world. Within its pages for example, we learn that Lifesavers candy owes its success to the canny marketing idea of placing the original flavor, mint, next to cash registers at bars. Patrons who bought them to mask the smell of alcohol on their breath before heading home soon found they were just as tasty sober and the company began producing other flavors. Edited by Andrew Smith, a writer and lecturer on culinary history, the Companion serves up more than just trivia however, including hundreds of entries on fast food, celebrity chefs, fish, sandwiches, regional and ethnic cuisine, food science, and historical food traditions. It also dispels a few commonly held myths. Veganism, isn't simply the practice of a few "hippies," but is in fact wide-spread among elite athletic circles. Many of the top competitors in the Ironman and Ultramarathon events go even further, avoiding all animal products by following a strictly vegan diet. Anyone hungering to know what our nation has been cooking and eating for the last three centuries should own the Oxford Companion to American Food and Drink.
Author: Nathan Aaseng Publisher: The Oliver Press, Inc. ISBN: 9781881508847 Category : Juvenile Nonfiction Languages : en Pages : 160
Book Description
The business of candy making is not always, well, sweet, but often highly secretive and competitive. Read the fascinating stories of Milton Hershey, Forrest Mars, and Ellen Gordon (Tootsie Rolls) and their candy companies. Other business leaders who treated customers are also featured, including William Wrigley (chewing gum), Wally Amos (Famous Amos cookies), and Ben Cohen and Jerry Greenfield of ice cream fame.
Author: Kristy Leissle Publisher: John Wiley & Sons ISBN: 1509513205 Category : Political Science Languages : en Pages : 240
Book Description
Chocolate has long been a favorite indulgence. But behind every chocolate bar we unwrap, there is a world of power struggles and political maneuvering over its most important ingredient: cocoa. In this incisive book, Kristy Leissle reveals how cocoa, which brings pleasure and wealth to relatively few, depends upon an extensive global trade system that exploits the labor of five million growers, as well as countless other workers and vulnerable groups. The reality of this dramatic inequity, she explains, is often masked by the social, cultural, emotional, and economic values humans have placed upon cocoa from its earliest cultivation in Mesoamerica to the present day. Tracing the cocoa value chain from farms in Africa, Asia, Latin America, and the Caribbean, through to chocolate factories in Europe and North America, Leissle shows how cocoa has been used as a political tool to wield power over others. Cocoa's politicization is not, however, limitless: it happens within botanical parameters set by the crop itself, and the material reality of its transport, storage, and manufacture into chocolate. As calls for justice in the industry have grown louder, Leissle reveals the possibilities for and constraints upon realizing a truly sustainable and fulfilling livelihood for cocoa growers, and for keeping the world full of chocolate.
Author: Joël Glenn Brenner
Author: Joël Glenn Brenner
Author: Joel Glenn Brenner
Author: Joel Glenn Brenner
Author: Hardy Green
Author: HP Newquist
Author: Betty Burford
Author: Andrew F. Smith
Author: Jennifer Blizin Gillis
Author: Nathan Aaseng
Author: Kristy Leissle