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Author: Christian Leborg Publisher: Princeton Architectural Press ISBN: 9781568985817 Category : Art Languages : en Pages : 100
Book Description
Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
Author: Christian Leborg Publisher: Princeton Architectural Press ISBN: 9781568985817 Category : Art Languages : en Pages : 100
Book Description
Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
Author: Angela Riechers Publisher: Princeton University Press ISBN: 0691231222 Category : Business & Economics Languages : en Pages : 240
Book Description
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren’t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work—and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations—drawn from a wide range of styles, media, and eras—that demonstrate the principles of visual grammar and how images can support and enhance written content Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text Introduces the practical, cultural, conceptual, and scientific factors that influence image use Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography
Author: Donis A Dondis Publisher: MIT Press ISBN: 9780262540292 Category : Design Languages : en Pages : 214
Book Description
This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).
Author: Gunther R. Kress Publisher: Psychology Press ISBN: 9780415106009 Category : Design Languages : en Pages : 318
Book Description
Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design the authors examine the ways in which images communicate meaning.
Author: Danny Snell Publisher: ISBN: 9781921504822 Category : Birds Languages : en Pages : 32
Book Description
"Seagull loves to fly. It makes her heart sing. But when she gets caught in a tangle of fishing line on the beach, Seagull can only watch as other birds fly effortlessly above. What can she do?"
Author: Alois Riegl Publisher: Princeton University Press ISBN: 1890951463 Category : Art Languages : en Pages : 0
Book Description
A to is Riegl (1858-1905) was one of the greatest modern art historians. The most important member of the so-called "Vienna School," Riegl developed a highly refined technique of visual or formal analysis, as opposed to the iconological method with its emphasis on decoding motifs through recourse to texts. Riegl also pioneered understanding of the changing role of the viewer, the significance of non-high art objects or what would now be called visual or material culture, and theories of art and art history, including his much-debated neologism Kunstwollen (the will of art). At last, his Historical Grammar of the Visual Arts, which brings together the diverse threads of his thought, is available to an English-language audience, in a superlative translation by Jacqueline E. Jung. In one of the earliest and perhaps the most brilliant of all art historical "surveys," Riegl addresses the different visual arts within a sweeping conception of the history of culture. His account derives, from Hegelian models but decisively opens onto alternative pathways that continue to complicate attempts to reduce art merely to the artist's intentions or its social and historical functions. Book jacket.
Author: Leland Wilkinson Publisher: Springer Science & Business Media ISBN: 1475731000 Category : Computers Languages : en Pages : 415
Book Description
Written for statisticians, computer scientists, geographers, research and applied scientists, and others interested in visualizing data, this book presents a unique foundation for producing almost every quantitative graphic found in scientific journals, newspapers, statistical packages, and data visualization systems. It was designed for a distributed computing environment, with special attention given to conserving computer code and system resources. While the tangible result of this work is a Java production graphics library, the text focuses on the deep structures involved in producing quantitative graphics from data. It investigates the rules that underlie pie charts, bar charts, scatterplots, function plots, maps, mosaics, and radar charts. These rules are abstracted from the work of Bertin, Cleveland, Kosslyn, MacEachren, Pinker, Tufte, Tukey, Tobler, and other theorists of quantitative graphics.
Author: Susan Thurman Publisher: Adams Media ISBN: 1580628559 Category : Language Arts & Disciplines Languages : en Pages : 192
Book Description
Never stress over a comma, colon, or dash again! The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.
Author: Christian Leborg
Author: Christian Leborg
Author: Angela Riechers
Author: Joseph A. Gatto
Author: Donis A Dondis
Author: Gunther R. Kress
Author: Danny Snell
Author: Robert E. Horn
Author: Alois Riegl
Author: Leland Wilkinson
Author: Susan Thurman