The Effects of Retail Store Environments on Consumer Perceptions of Quality, Price and Value PDF Download

Author: Julie Baker
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 378

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Author: Jacob Jacoby
Publisher: Lexington Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 344

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Author: Abhijit Banerjee
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Numerous studies in the past have shown how the store image gets created for a retail store and the various factors that influence the purchase intentions of the customers in the retail environment. Different aspects of a retail store have been studied in details like store atmosphere, customer service, in-store music, merchandise quality, location of the store and so on. However, the presence of another smaller store inside the premises of a larger retailer has rarely been looked into. It is proposed in this study that the presence of another retailer inside the premises of a larger retailer should have significant effects on the overall store image, service quality perception and attitudes toward the association of the larger retailer. Furthermore, the store image, service quality perceptions and attitude toward the association of the smaller partner in conjunction with the larger retailer is also expected to be affected.

Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 82

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Author: Julia Katharina Weindel
Publisher: Springer
ISBN: 3658150378
Category : Business & Economics
Languages : en
Pages : 215

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Author: Hanna Schramm-Klein
Publisher: Springer Science & Business Media
ISBN: 3658007176
Category : Business & Economics
Languages : en
Pages : 173

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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.​

Author: Richard L. Oliver
Publisher: Routledge
ISBN: 1317460227
Category : Business & Economics
Languages : en
Pages : 544

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Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Author: Harlan E. Spotts
Publisher: Springer
ISBN: 331911882X
Category : Business & Economics
Languages : en
Pages : 254

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.

Author: Booma V Halpeth
Publisher: IndraStra Global e-Journal Hosting Services
ISBN:
Category : Business & Economics
Languages : en
Pages : 48

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The Nirma University Journal of Business and Management Studies (NUJBMS) is the flagship journal of the Institute of Management, Nirma University. It provides conceptual, empirical, and case-based research tailored to the needs of management scholars and practitioners researching and working in business schools and in industry. ISSN (Print): 2249-5630

Author: Sue Ann Kern
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 266

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