Author: Mandy Yu Man TamPublisher:
ISBN: 9783659908248
Category :
Languages : en
Pages : 84
Book Description
The Effects of Premium Private Label Brands on Retailers' Store Image
Author: Mandy Yu Man TamPublisher:
ISBN: 9783659908248
Category :
Languages : en
Pages : 84
Book Description
Private Label Strategy
Author: Nirmalya KumarPublisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
Book Description
The growth in private labels has huge implications for managers on both sides.
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
Author: Jana DefontisPublisher: GRIN Verlag
ISBN: 3346230783
Category : Business & Economics
Languages : en
Pages : 41
Book Description
Bachelor Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Münster, language: English, abstract: The aim of this thesis is to provide a systematic overview of existing literature, dealing with the concept of private label brand Image and store image and about the studies that have dealt with the interrelation between the two variables. Private label brands (PLBs) have gained tremendously in significance over the past decades. While at their first appearance in the market place in 1920 they only had to face little competition by now numerous large wholesalers offer private labels in a large number of product categories. Since competition has intensified retailers have become more engaged in developing an efficient differentiation strategy. In this context it has been found that the implementation of a private label program can contribute to a number of benefits for retailers as well as for consumers. Alongside an improved bargaining power vis-à-vis manufacturers resulting in lower wholesale prices for national brands (NBs). Private label brands can account for higher margins compared to NBs and they furthermore have the potential to serve as a significant determinant for store differentiation by expanding a retailers' merchandise with a unique alternative that is store specific and thus can contribute to increased store traffic and ultimately to more customers being loyal towards a certain store
Improving Marketing Strategies for Private Label Products
Author: Arslan, YusufPublisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383
Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Author: Gómez-Suárez, MónicaPublisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656
Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Advances in National Brand and Private Label Marketing
Author: Francisco J. Martínez-LópezPublisher: Springer
ISBN: 3319597019
Category : Business & Economics
Languages : en
Pages : 207
Book Description
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
National Brands and Private Labels in Retailing
Author: Juan Carlos Gázquez-AbadPublisher: Springer
ISBN: 3319071947
Category : Business & Economics
Languages : en
Pages : 190
Book Description
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Advances in National Brand and Private Label Marketing
Author: Francisco J. Martínez-LópezPublisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145
Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Author: Johan Anselmsson
Author: