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The Economics of Business Strategy

The Economics of Business Strategy PDF Author: John Lipczynski
Publisher: Pearson Education
ISBN: 9780273676256
Category : Business & Economics
Languages : en
Pages : 352

Book Description
This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management. The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world.
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