The Economic Implications of Advertising (RLE Advertising) PDF Download
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Author: Otto John Firestone Publisher: Routledge ISBN: 1136670149 Category : Business & Economics Languages : en Pages : 230
Book Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author: Otto John Firestone Publisher: Routledge ISBN: 1136670149 Category : Business & Economics Languages : en Pages : 230
Book Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author: Otto John Firestone Publisher: ISBN: 9780203582435 Category : Business & Economics Languages : en Pages : 0
Book Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author: Mark S. Albion Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 264
Book Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Author: Thomas CANNON (of the Centre for Industrial and Business Studies, University of Warwick.) Publisher: ISBN: Category : Languages : en Pages : 136
Author: Otto John Firestone
Author: Otto John Firestone
Author: O. J. Firestone
Author: Neil Hopper Borden
Author: Otto John Firestone
Author: Neil Hopper Borden
Author: Thomas Cannon
Author: Mark S. Albion
Author: Neil Hopper Borden
Author: Neil H. Borden
Author: Thomas CANNON (of the Centre for Industrial and Business Studies, University of Warwick.)