Author: Pengyuan Wang Publisher: ISBN: Category : Languages : en Pages :
Book Description
The protection of user personal data is increasingly important, as emphasized in the European Union (EU)'s General Data Protection Regulation (GDPR). GDPR, with its stricter requirements (e.g., consent) and broader territorial scope, is considered a role model for countries that are moving toward adopting privacy protection legislation, and may have profound impact on online advertising. One form of online advertising, native advertising, has been increasingly popular and is expected to gain more importance. We take advantage of an event created by a native ad publisher's request of GDPR-compliant explicit consent to data collection and ad personalization from the users with EU IP addresses, and empirically examine its early impact on native ads. We find that while the number of ad impressions is not affected significantly, there is a statistically significant decrease in the publisher's native ad revenue-per-impression among the users with EU IP addresses. The decrease is jointly affected by the decreases in revenue-per-click and click-through rates. The decrease in revenue-per-click is consistent with the decrease in ad bid price, which is further in line with the decrease in ad conversion rates. Moreover, we show that the decreases in ad metrics are attenuated for the advertisers of top brands.
Author: Cybellium Publisher: Cybellium ISBN: 183679813X Category : Study Aids Languages : en Pages : 229
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Jane Reichel Publisher: Springer Nature ISBN: 3030493881 Category : Biobanks Languages : en Pages : 432
Book Description
Part I Setting the scene -- Introduction: Individual rights, the public interest and biobank research 4000 (8) -- Genetic data and privacy protection -- Part II GDPR and European responses -- Biobank governance and the impact of the GDPR on the regulation of biobank research -- Controller' and processor's responsibilities in biobank research under GDPR -- Individual rights in biobank research under GDPR -- Safeguards and derogations relating to processing for archiving purposes in the scientific purposes: Article 89 analysis for biobank research -- A Pan-European analysis of Article 89 implementation and national biobank research regulations -- EEA, Switzerland analysis of GDPR requirements and national biobank research regulations -- Part III National insights in biobank regulatory frameworks -- Selected 10-15 countries for reports: Germany -- Greece -- France -- Finland -- Sweden -- United Kingdom -- Part IV Conclusions -- Reflections on individual rights, the public interest and biobank research, ramifications and ways forward. .
Author: Miroslav Volf Publisher: Wm. B. Eerdmans Publishing ISBN: 1467462020 Category : Religion Languages : en Pages : 331
Book Description
Winner of the Christianity Today Book Award in Christianity and Culture How should we remember atrocities? Should we ever forgive abusers? Can we not hope for final reconciliation, even if it means redeemed victims and perpetrators spending eternity together? We live in an age that insists that past wrongs—genocides, terrorist attacks, bald personal injustices—should never be forgotten. But Miroslav Volf here proposes the radical idea that letting go of such memories—after a certain point and under certain conditions—may actually be a gift of grace we should embrace. Volf’s personal stories of persecution and interrogation frame his search for theological resources to make memories a wellspring of healing rather than a source of deepening pain and animosity. Controversial, thoughtful, and incisively reasoned, The End of Memory begins a conversation that we avoid to our great detriment. This second edition includes an appendix on the memories of perpetrators as well as victims, a response to critics, and a James K. A. Smith interview with Volf about the nature and function of memory in the Christian life.
Author: Franklin Miller Publisher: Oxford University Press ISBN: 019971505X Category : Medical Languages : en Pages : 431
Book Description
Consent is a basic component of the ethics of human relations, making permissible a wide range of conduct that would otherwise be wrongful. Consent marks the difference between slavery and employment, permissible sexual relations and rape, borrowing or selling and theft, medical treatment and battery, participation in research and being a human guinea pig. This book assembles the contributions of a distinguished group of scholars concerning the ethics of consent in theory and practice. Part One addresses theoretical perspectives on the nature and moral force of consent, and its relationship to key ethical concepts, such as autonomy and paternalism. Part Two examines consent in a broad range of contexts, including sexual relations, contracts, selling organs, political legitimacy, medicine, and research.
Author: Eleni Kosta Publisher: Martinus Nijhoff Publishers ISBN: 9004232362 Category : Law Languages : en Pages : 461
Book Description
Today, consent is a fundamental concept in the European legal framework on data protection. The analysis of the historical and theoretical context carried out in this book reveals that consent was not an intrinsic notion in the birth of data protection. The concept of consent was included in data protection legislation in order to enhance the role of the data subject in the data protection arena, and to allow the data subject to have more control over the collection and processing of his/her personal information. This book examines the concept of consent and its requirements in the Data Protection Directive, taking into account contemporary considerations on bioethics and medical ethics, as well as recent developments in the framework of the review of the Directive. It further studies issues of consent in electronic communications, carrying out an analysis of the consent-related provisions of the ePrivacy Directive.
Author: Christopher Kuner Publisher: Oxford University Press, USA ISBN: 9780198826491 Category : Law Languages : en Pages : 1360
Book Description
This new book provides an article-by-article commentary on the new EU General Data Protection Regulation. Adopted in April 2016 and applicable from May 2018, the GDPR is the centrepiece of the recent reform of the EU regulatory framework for protection of personal data. It replaces the 1995 EU Data Protection Directive and has become the most significant piece of data protection legislation anywhere in the world. The book is edited by three leading authorities and written by a team of expert specialists in the field from around the EU and representing different sectors (including academia, the EU institutions, data protection authorities, and the private sector), thus providing a pan-European analysis of the GDPR. It examines each article of the GDPR in sequential order and explains how its provisions work, thus allowing the reader to easily and quickly elucidate the meaning of individual articles. An introductory chapter provides an overview of the background to the GDPR and its place in the greater structure of EU law and human rights law. Account is also taken of closely linked legal instruments, such as the Directive on Data Protection and Law Enforcement that was adopted concurrently with the GDPR, and of the ongoing work on the proposed new E-Privacy Regulation.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Noa Kekuewa Lincoln Publisher: University of Hawaii Press ISBN: 0824883071 Category : Science Languages : en Pages : 193
Book Description
The enormous impact of sugarcane plantations in Hawai‘i has overshadowed the fact that Native Hawaiians introduced sugarcane to the islands nearly a millennium before Europeans arrived. In fact, Hawaiians cultivated sugarcane extensively in a broad range of ecosystems using diverse agricultural systems and developed dozens of native varieties of kō (Hawaiian sugarcane). Sugarcane played a vital role in the culture and livelihood of Native Hawaiians, as it did for many other Indigenous peoples across the Pacific. This long-awaited volume presents an overview of more than one hundred varieties of native and heirloom kō as well as detailed varietal descriptions of cultivars that are held in collections today. The culmination of a decade of Noa Lincoln’s fieldwork and historical research, Kō: An Ethnobotanical Guide to Hawaiian Sugarcane Cultivars includes information on all known native canes developed by Hawaiian agriculturalists before European contact, canes introduced to Hawai‘i from elsewhere in the Pacific, and a handful of early commercial hybrids. Generously illustrated with over 370 color photographs, the book includes the ethnobotany of kō in Hawaiian culture, outlining its uses for food, medicine, cultural practices, and ways of knowing. In light of growing environmental and social issues associated with conventional agriculture, many people are acknowledging the multiple benefits derived from traditional, sustainable farming. Knowledge of heirloom plants, such as kō, is necessary in the development of new crops that can thrive in diversified, place-specific agricultural systems. This essential guide provides common ground for discussion and a foundation upon which to build collective knowledge of indigenous Hawaiian sugarcane.
Author: Pengyuan Wang
Author: Cybellium
Author: Jane Reichel
Author: Miroslav Volf
Author: Franklin Miller
Author: Eleni Kosta
Author: Christopher Kuner
Author: Nripendra P. Rana
Author: Noa Kekuewa Lincoln
Author: