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Author: Stephane Pincas Publisher: ISBN: 9783836556125 Category : Languages : en Pages : 0
Book Description
Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.
Author: Jack McLaren Publisher: DigiCat ISBN: Category : Fiction Languages : en Pages : 149
Book Description
"My Crowded Solitude" is a seaside adventure novel set in the South Pacific. A young man, accustomed to seafaring on the South Seas, decides to embark on an even bigger adventure. Namely to start a coconut farm on the Australian coast of Cape Victory. His plan is to convince some of the natives to help him with the labour for the farm. But when he arrives, there are no natives in sight, and he wonders if his plan will work after all...
Author: John Harris Publisher: Yale University Press ISBN: 9780300059830 Category : Architecture Languages : en Pages : 314
Book Description
In 1726, Richard Boyle, 3rd Earl of Burlington, built an addition to his modest country house on the river Thames at Chiswick. The structure was a free standing villa, which is the subject of this book. The author explores the villa's architectural inspiration and the evolution of its design.
Author: Henry Lyttelton Lyster Denny Publisher: Forgotten Books ISBN: 9780266752851 Category : Reference Languages : en Pages : 550
Book Description
Excerpt from Memorials of an Ancient House: A History of the Family of Lister or Lyster He thought its merits were his own, was not a whit more lacking in sense than he who would persuade us that pedigree goes for nothing in the history of \mankind. The records of a family, rightly studied, whether it be what is called old or new, may throw light not only on the history of a district or a province or a nation, but on some of the deepest problems connected with science and religion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Philip Gardner Publisher: Routledge ISBN: 1351003003 Category : Education Languages : en Pages : 398
Book Description
Published in 1984. As late as 1870, a substantial proportion of working class pupils receiving an elementary education were attending private schools, run by the working class itself, instead of schools which were publicly sponsored. Previous studies in this area have concentrated on the latter, however, the author of this study adopts a wider approach by focusing on the relation between the working-class and education, in order to demonstrate the nature of the class-cultural conflict that existed. Two main methods of investigation are employed: the pattern of working-class responses to the official educational provision are charted and the positive traditions of independent working-class educational activity are analysed. These traditions formed a part of the foundation on which resistance to official education was based. This thoroughly researched book extends our understanding of this hitherto neglected area in the history of education.