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Author: Rolf Jensen Publisher: McGraw Hill Professional ISBN: 0071610855 Category : Business & Economics Languages : en Pages : 257
Book Description
"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
Author: Rolf Jensen Publisher: McGraw Hill Professional ISBN: 0071610855 Category : Business & Economics Languages : en Pages : 257
Book Description
"The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.
Author: Rolf Jensen Publisher: McGraw Hill Professional ISBN: 0071806067 Category : Social Science Languages : en Pages : 224
Book Description
A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY. THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward-thinking book guides you through tomorrow's hottest trends to help you: Make an emotional connection to your customers Create a value-driven company that engages your employees Adjust your business strategy for a flatter, global marketplace Reward individual expression and spark a tribal spirit Identify future trends to build long-term success Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth. PRAISE FOR THE RENAISSANCE SOCIETY "Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO "Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY "The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts
Author: G. E. Von Grunebaum Publisher: University of California Press ISBN: 0520363825 Category : Body, Mind & Spirit Languages : en Pages : 472
Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1966.
Author: Kirby Marianne Publisher: ISBN: 9780998925288 Category : Fiction Languages : en Pages : 334
Book Description
Playful, whimsical, or dark, but always thoughtful and tinged with the inexplicably weird, the Weird Dream Society brings together twenty-three stories from the most innovative creators in speculative fiction. All in aid of the charity RAICES. Some dreams really can change the world.
Author: Lillian Smith Publisher: W. W. Norton & Company ISBN: 9780393311600 Category : Biography & Autobiography Languages : en Pages : 274
Book Description
Author cites the evils of segregation for both white and colored people and gives the history of race relations from pre-Civil War days.
Author: Richard Reeves Publisher: Brookings Institution Press ISBN: 0815735499 Category : Political Science Languages : en Pages : 206
Book Description
Dream Hoarders sparked a national conversation on the dangerous separation between the upper middle class and everyone else. Now in paperback and newly updated for the age of Trump, Brookings Institution senior fellow Richard Reeves is continuing to challenge the class system in America. In America, everyone knows that the top 1 percent are the villains. The rest of us, the 99 percent—we are the good guys. Not so, argues Reeves. The real class divide is not between the upper class and the upper middle class: it is between the upper middle class and everyone else. The separation of the upper middle class from everyone else is both economic and social, and the practice of “opportunity hoarding”—gaining exclusive access to scarce resources—is especially prevalent among parents who want to perpetuate privilege to the benefit of their children. While many families believe this is just good parenting, it is actually hurting others by reducing their chances of securing these opportunities. There is a glass floor created for each affluent child helped by his or her wealthy, stable family. That glass floor is a glass ceiling for another child. Throughout Dream Hoarders, Reeves explores the creation and perpetuation of opportunity hoarding, and what should be done to stop it, including controversial solutions such as ending legacy admissions to school. He offers specific steps toward reducing inequality and asks the upper middle class to pay for it. Convinced of their merit, members of the upper middle class believes they are entitled to those tax breaks and hoarded opportunities. After all, they aren't the 1 percent. The national obsession with the super rich allows the upper middle class to convince themselves that they are just like the rest of America. In Dream Hoarders, Reeves argues that in many ways, they are worse, and that changes in policy and social conscience are the only way to fix the broken system.
Author: Gwendolyn Wright Publisher: Pantheon ISBN: 0307817113 Category : Social Science Languages : en Pages : 471
Book Description
For Gwendolyn Wright, the houses of America are the diaries of the American people. They create a fascinating chronicle of the way we have lived, and a reflection of every political, economic, or social issue we have been concerned with. Why did plantation owners build uniform cabins for their slaves? Why were all the walls in nineteenth-century tenements painted white? Why did the parlor suddenly disappear from middle-class houses at the turn of the century? How did the federal highway system change the way millions of Americans raised their families? Building the Dream introduces the parade of people, policies, and ideologies that have shaped the course of our daily lives by shaping the rooms we have grown up in. In the row houses of colonial Philadelphia, the luxury apartments of New York City, the prefab houses of Levittown, and the public-housing towers of Chicago, Wright discovers revealing clues to our past and a new way of looking at such contemporary issues as integration, sustainable energy, the needs of the elderly, and how we define "family."
Author: Simon Marginson Publisher: Univ of California Press ISBN: 0520292847 Category : Education Languages : en Pages : 259
Book Description
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program for monographs. Visit www.luminosoa.org to learn more. The Dream Is Over tells the extraordinary story of the 1960 Master Plan for Higher Education in California, created by visionary University of California President Clark Kerr and his contemporaries. The Master Plan’s equality of opportunity policy brought college within reach of millions of American families for the first time and fashioned the world’s leading system of public research universities. The California idea became the leading model for higher education across the world and has had great influence in the rapid growth of universities in China and East Asia. Yet, remarkably, the political conditions supporting the California idea in California itself have evaporated. Universal access is faltering, public tuition is rising, the great research universities face new challenges, and educational participation in California, once the national leader, lags far behind. Can the social values embodied in Kerr’s vision be renewed?
Author: Kristi Yamaguchi Publisher: ISBN: 9780878339969 Category : Juvenile Nonfiction Languages : en Pages : 48
Book Description
Kristi shares the many obstacles and concerns she and her family have faced in their lives--from her family's difficulties as Japanese-Americans during World War II to her own struggle dwith an earyl childhood foot deformity.
Author: Rolf Jensen
Author: Rolf Jensen
Author: Rolf Jensen
Author: G. E. Von Grunebaum
Author: Kirby Marianne
Author: 
Author: Lillian Smith
Author: Richard Reeves
Author: Gwendolyn Wright
Author: Simon Marginson
Author: Kristi Yamaguchi