Author: Tom Monahan Publisher: John Wiley & Sons ISBN: 0471263753 Category : Business & Economics Languages : en Pages : 275
Book Description
In der modernen Unternehmenswelt gehören kreative und originelle Ideen zum wesentlichen Bestandteil der Markenstrategie. "The Do-it-Yourself Lobotomy" beschreibt sichere Methoden, wie man den Kopf frei bekommt, und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Bei den von Autor Tom Monahan entwickelten Techniken, darunter auch seine '180-degree ThinkingTM'- und 100 MPH-Methode, handelt es sich um leicht anzuwendende Strategien, mit deren Hilfe neue Ideen freigesetzt, kreative Produktentwicklung und das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden. Hier lernen Sie, wie Sie sich mit Hilfe von kreativem Denken und erprobten Techniken bei der Entwicklung neuer Produkte und Dienstleistungen, Namen, Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen, Am Beispiel von Unternehmen wie z.B. McDonald's, VIACOM und ABC Sports demonstriert Monahan anschaulich, wie diese Techniken funktionieren. Ein Band aus der bekannten 'Adweek'-Reihe. Autor Tom Monahan ist ein absoluter Experte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründer der Leonard Monahan Werbeagentur ist heute als führender Consultant in Sachen Creative Thinking tätig. Als President und Head Coach der Before and After Inc. zählt er Unternehmen wie Conde Nast, The Wall Street Journal, Washington Post und Putnam Investments zu seinen Stammkunden.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511021676 Category : Self-Help Languages : en Pages : 28
Book Description
The must-read summary of Tom Monahan's book: "The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking". This complete summary of the ideas from Tom Monahan's book "The Do-It-Yourself Lobotomy" shows readers some tried-and-tested strategies in business, including how to keep coming up with ideas and how to build a culture of creativity. At its most basic level, creative thinking is problem-solving, which every company should value and foster. In his book, the author presents a creative thinking toolkit, which is adaptable to every business and can be learned and applied by everyone. This summary is a must-read for anyone who wants to improve their creative thinking abilities and have consistently great ideas. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Do-It-Yourself Lobotomy" and discover the key to creating a culture of creativity.
Author: Luke Sullivan Publisher: John Wiley & Sons ISBN: 1119164001 Category : Business & Economics Languages : en Pages : 448
Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: Howard Dully Publisher: Crown ISBN: 0307407675 Category : Biography & Autobiography Languages : en Pages : 290
Book Description
In this heartfelt memoir from one of the youngest recipients of the transorbital lobotamy, Howard Dully shares the story of a painfully dysfunctional childhood, a misspent youth, his struggle to claim the life that was taken from him, and his redemption. At twelve, Howard Dully was guilty of the same crimes as other boys his age: he was moody and messy, rambunctious with his brothers, contrary just to prove a point, and perpetually at odds with his parents. Yet somehow, this normal boy became one of the youngest people on whom Dr. Walter Freeman performed his barbaric transorbital—or ice pick—lobotomy. Abandoned by his family within a year of the surgery, Howard spent his teen years in mental institutions, his twenties in jail, and his thirties in a bottle. It wasn’t until he was in his forties that Howard began to pull his life together. But even as he began to live the “normal” life he had been denied, Howard struggled with one question: Why? There were only three people who would know the truth: Freeman, the man who performed the procedure; Lou, his cold and demanding stepmother who brought Howard to the doctor’s attention; and his father, Rodney. Of the three, only Rodney, the man who hadn’t intervened on his son’s behalf, was still living. Time was running out. Stable and happy for the first time in decades, Howard began to search for answers. Through his research, Howard met other lobotomy patients and their families, talked with one of Freeman’s sons about his father’s controversial life’s work, and confronted Rodney about his complicity. And, in the archive where the doctor’s files are stored, he finally came face to face with the truth. Revealing what happened to a child no one—not his father, not the medical community, not the state—was willing to protect, My Lobotomy exposes a shameful chapter in the history of the treatment of mental illness. Yet, ultimately, this is a powerful and moving chronicle of the life of one man.
Author: Alan Watkins Publisher: Kogan Page Publishers ISBN: 0749470062 Category : Business & Economics Languages : en Pages : 352
Book Description
Every business leader faces innumerable challenges every working day, each one taking their toll on precious energy levels and the ability to respond and react positively in a commercial environment. Coherence recognizes the key factors that take their toll on a leader's effectiveness and ability to lead, and provides the reader with unique solutions designed to improve physiological factors that impact on core competencies. Problems today cannot be solved with yesterday's level of thinking. CEOs fail and leaders burn out because our thinking has not sped up or powered up. The author not only recognizes that leaders have the potential for limitless processing power, but shows them how to access it, taking them back to fundamentals and, quite literally, to the heart of who we are and how we function successfully. By showing leaders how to be 'younger, smarter, healthier and happier' Coherence gives every decision maker the power to make influential decisions under pressure and achieve sustainable success at every level.
Author: Robert Solomon Publisher: John Wiley & Sons ISBN: 111922828X Category : Business & Economics Languages : en Pages : 191
Book Description
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Author: Nancy Vonk Publisher: Wiley + ORM ISBN: 1118040414 Category : Business & Economics Languages : en Pages : 296
Book Description
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Author: Anna Morgan Publisher: Lothian Children's Books ISBN: 0734419643 Category : Young Adult Fiction Languages : en Pages : 222
Book Description
Amelia Westlake meets My Favorite Murder in this debut from a terrific new voice in Australian YA. Combines a realistic story about high school drama and toxic friendship with true crime - the endlessly fascinating Somerton Man or Taman Shud mystery. 15-year-old Lara Laylor feels like supporting character in her own life. She's Ashley's best friend, she's Hannah's sister-she's never just Lara. When new history teacher Mr. Grant gives her an unusual assignment: investigating the mystery of the Somerton Man. Found dead in on an Adelaide beach in 1948, a half-smoked cigarette still in his mouth and the labels cut out of his clothes, the Somerton Man has intrigued people for years. Was he a spy? A criminal? Year 10 has plenty of mysteries of its own: boys, drama queen friends, and enigmatic new students. When they seem just as unsolvable as a 60-year-old cold case, Lara finds herself spending more and more time on the assignment. But Mr Grant himself may be the biggest mystery of all... Interspersed with fictionalised snapshots of the Somerton Man investigation, ALL THAT IMPOSSIBLE SPACE is a coming of age novel exploring toxic friendships and the balance of power between teacher and student, perfect for fans of Cath Crowley and Fiona Wood.
Author: Pete Barry Publisher: Thames & Hudson ISBN: 0500773610 Category : Business & Economics Languages : en Pages : 320
Book Description
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Author: Tom Monahan
Author: BusinessNews Publishing,
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Author: Luke Sullivan
Author: Howard Dully
Author: Alan Watkins
Author: Robert Solomon
Author: Nancy Vonk
Author: Anna Morgan
Author: Pete Barry