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Author: Mike Stevens Publisher: Kogan Page Publishers ISBN: 1398605433 Category : Business & Economics Languages : en Pages : 225
Book Description
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Author: Mike Stevens Publisher: Kogan Page Publishers ISBN: 1398605433 Category : Business & Economics Languages : en Pages : 225
Book Description
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Author: Ramershoven Stefan Publisher: ISBN: Category : Languages : en Pages : 210
Book Description
WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!
Author: Mark Simpson Publisher: ISBN: 9781913284305 Category : Languages : en Pages : 224
Book Description
Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!
Author: Russell Brunson Publisher: Hay House, Inc ISBN: 1401970605 Category : Business & Economics Languages : en Pages : 385
Book Description
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.
Author: Mauree Miller Publisher: CreateSpace ISBN: 9781503136571 Category : Business & Economics Languages : en Pages : 254
Book Description
These days a simple call to your cell phone company can feel like a scene in a tragic play. Some scream. Some cry. Some cling to hope. Some simply give up. If bad service is regrettably inevitable, shouldn't you at least be prepared? If you own a business, wouldn't you love to be that rare provider of stellar service?The Consumer Playbook has answers for both frustrated consumers and progressive business owners. Author Mauree Miller has worked as a consumer advocate for years. She's cajoled, convinced, and conquered hundreds of stubbornly unhelpful service employees. She's wheedled around purposeful roadblocks and employee ignorance, solving problems that seemed insurmountably bogged down by awful customer service. In her new book, The Consumer Playbook, Miller shares the secrets to her problem-busting success with annoyed consumers everywhere. Starting with her eight basic and vital steps, she helps you navigate customer service debacles. She has you covered: cable companies, restaurants, hotels, plumbers, retail stores, and everything in between. Businesses will understand customer frustration, allowing management to solve problems before they arise. Written with humor and compassion, Miller's anecdotes and strategies take aim at the heart of the modern consumerism nightmare.
Author: Russell Brunson Publisher: Hay House, Inc ISBN: 1401973736 Category : Business & Economics Languages : en Pages : 353
Book Description
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.
Author: Dan Olsen Publisher: John Wiley & Sons ISBN: 1118961021 Category : Business & Economics Languages : en Pages : 336
Book Description
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author: Nathan Jamail Publisher: eBookIt.com ISBN: 1456605127 Category : Business & Economics Languages : en Pages : 204
Book Description
Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client. Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success in their selling. From prospecting for new clients to establishing likability, trust and influence with clients, The Sales Professional's Playbook focuses on how to help sales professionals take their sales from poor or mediocre to surpassing limitless expectations. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career. The Sales Professional's Playbook is a book written for sales professionals - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined takes a sales professional who is willing to prepare and practice, which allows persuasion to be a thing of the past. Mastering these professional selling skills will: * Improve confidence * Improve skills and abilities * Improve professionalism * Increase sales and profits Being a professional sales person is hard work but, more importantly, very rewarding. Don't wait for something to happen or someone to do something. Take control of your success and make the call!
Author: D. Keith Pigues Publisher: John Wiley & Sons ISBN: 0470768517 Category : Business & Economics Languages : en Pages : 502
Book Description
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.
Author: Mike Stevens
Author: Mike Stevens
Author: Gerardus Blokdyk
Author: Ramershoven Stefan
Author: Mark Simpson
Author: Russell Brunson
Author: Mauree Miller
Author: Russell Brunson
Author: Dan Olsen
Author: Nathan Jamail
Author: D. Keith Pigues