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Author: Stefano Calicchio Publisher: Stefano Calicchio ISBN: 8835840287 Category : Business & Economics Languages : en Pages : 57
Book Description
Who are the digital persuaders? What are the hidden web marketing techniques they use on the web? Are there defensive tools in this regard? All the answers and much more in the first essay that analyzes the techniques and strategies behind online persuasion. In this guide you can discover the secrets used by online persuaders to turn your interest into sales and cash. Read NOW how to become more aware of your web surfing and how to defend yourself against hidden selling strategies implemented on the internet.
Author: Stefano Calicchio Publisher: Stefano Calicchio ISBN: 8835840287 Category : Business & Economics Languages : en Pages : 57
Book Description
Who are the digital persuaders? What are the hidden web marketing techniques they use on the web? Are there defensive tools in this regard? All the answers and much more in the first essay that analyzes the techniques and strategies behind online persuasion. In this guide you can discover the secrets used by online persuaders to turn your interest into sales and cash. Read NOW how to become more aware of your web surfing and how to defend yourself against hidden selling strategies implemented on the internet.
Author: Anand Giridharadas Publisher: Vintage ISBN: 0593319001 Category : Political Science Languages : en Pages : 353
Book Description
NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist “Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts. In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another. As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.
Author: Vance Packard Publisher: Ig Publishing ISBN: 9780978843106 Category : Business & Economics Languages : en Pages : 0
Book Description
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Author: Katherine H Adams Publisher: University of Illinois Press ISBN: 0252090349 Category : Social Science Languages : en Pages : 299
Book Description
Past biographies, histories, and government documents have ignored Alice Paul's contribution to the women's suffrage movement, but this groundbreaking study scrupulously fills the gap in the historical record. Masterfully framed by an analysis of Paul's nonviolent and visual rhetorical strategies, Alice Paul and the American Suffrage Campaign narrates the remarkable story of the first person to picket the White House, the first to attempt a national political boycott, the first to burn the president in effigy, and the first to lead a successful campaign of nonviolence. Katherine H. Adams and Michael L. Keene also chronicle other dramatic techniques that Paul deftly used to gain publicity for the suffrage movement. Stunningly woven into the narrative are accounts of many instances in which women were in physical danger. Rather than avoid discussion of Paul's imprisonment, hunger strikes, and forced feeding, the authors divulge the strategies she employed in her campaign. Paul's controversial approach, the authors assert, was essential in changing American attitudes toward suffrage.
Author: Timothy Borchers Publisher: Waveland Press ISBN: 1478647809 Category : Language Arts & Disciplines Languages : en Pages : 471
Book Description
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Author: Participant Publisher: PublicAffairs ISBN: 1610391829 Category : Social Science Languages : en Pages : 322
Book Description
Forty-nine million people -- including one in four children -- go hungry in the U.S. every day, despite our having the means to provide nutritious, affordable food for all. Inspired by the acclaimed documentary A Place at the Table, this companion book offers powerful insights from those at the front lines of solving hunger in America, including: Jeff Bridges, Academy Award-winning actor, cofounder of the End Hunger Network, and spokesperson for the No Kid Hungry Campaign, on raising awareness about hunger Ken Cook, president of Environmental Working Group, unravels the inequities in the Farm Bill and shows how they affect America's hunger crisis Marion Nestle, nutritionist and acclaimed critic of the food industry, whose latest work tracks the explosion of calories in today's "Eat More" environment Bill Shore, Joel Berg, and Robert Egger, widely-published anti-hunger activists, suggest bold and diverse strategies for solving the crisis Janet Poppendieck, sociologist, bestselling author, and well-known historian of poverty and hunger in America, argues the case for school lunch reform Jennifer Harris, of Yale University's Rudd Center for Food Policy and Obesity, uncovers the new hidden persuaders of web food advertisers David Beckmann, head of Bread for the World, and Sarah Newman, researcher on A Place at the Table, explore the intersection of faith and feeding the hungry Mariana Chilton, director of Drexel University's Center for Hunger-Free Communities, discusses the health impacts of hunger and the groundbreaking Witnesses to Hunger project Tom Colicchio, chef and executive producer of television's Top Chef, presents his down-to-earth case to Washington for increases in child nutrition programs Andy Fisher, veteran activist in community food projects, argues persuasively why we have to move beyond the charity-based emergency feeding program Kelly Meyer, cofounder of Teaching Gardens, illuminates the path to educating, and providing healthy food for, all children Kristi Jacobson and Lori Silverbush, the film's directors/producers, tell their personal stories of how and why they came to make the documentary Hunger and food insecurity pose a deep threat to our nation. A Place at the Table shows they can be solved once and for all, if the American public decides -- as they have in the past -- that making healthy food available, and affordable, is in the best interest of us all.
Author: Mel Carson Publisher: Kogan Page Publishers ISBN: 0749466057 Category : Business & Economics Languages : en Pages : 232
Book Description
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry
Author: Raymond L.M. Lee Publisher: Rowman & Littlefield ISBN: 1666935735 Category : Social Science Languages : en Pages : 191
Book Description
In The New Collective Behavior in Digital Society: Connection, Contagion, Control, Raymond L.M. Lee offers an updated view on the sociology of crowds. While the era of crowds that Le Bon famously wrote about more than a century ago reflected the social and political crises of his time, in the twenty-first century we encounter a completely new scenario with crowds forming online or morphing into swarms in digital space. Lee confronts large gatherings that are only virtually present and investigates collective behaviors that are not always palpable and visceral. This is the age of digital dominance where the collective becomes reduced to ones and zeros to become more vulnerable to the social and political interventions of our time. This book attempts to discern and dissect those interventions, focusing on the power of virality that sustains networks, assemblages, and platforms to generate new collective behaviors in an era of smartphones, surveillance, and pandemics that were never imagined in Le Bon’s time.
Author: Shelly Rodgers Publisher: Taylor & Francis ISBN: 1317225465 Category : Business & Economics Languages : en Pages : 466
Book Description
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author: Stefano Calicchio
Author: Stefano Calicchio
Author: Anand Giridharadas
Author: Vance Packard
Author: Katherine H Adams
Author: Timothy Borchers
Author: Participant
Author: Mel Carson
Author: R. B. Heath
Author: Raymond L.M. Lee
Author: Shelly Rodgers