Author: Paul Rutherford Publisher: University of Toronto Press ISBN: 1487519036 Category : Social Science Languages : en Pages : 467
Book Description
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: Anonymous Publisher: Simon and Schuster ISBN: 1501157868 Category : Fiction Languages : en Pages : 136
Book Description
Hurt people hurt people. Say there was a novel in which Holden Caulfield was an alcoholic and Lolita was a photographer’s assistant and, somehow, they met in Bright Lights, Big City. He’s blinded by love. She by ambition. Diary of an Oxygen Thief is an honest, hilarious, and heartrending novel, but above all, a very realistic account of what we do to each other and what we allow to have done to us.
Author: Emerson Foote Publisher: ISBN: 9780931030475 Category : Advertising Languages : en Pages : 226
Book Description
"Emerson Foote is a man who accidentally fell into the business of advertising, in the early 20th century...His legacy helped inspire a book, a major motion picture, and most recently a television series...While Foote's fame was well established by his leading major ad agencies, that is only a part of what makes him such a fascinating figure in the history of advertising...The chain of events laid out hee, and even the words chosen to chronicle his life, clearly paint a portrait of a truly extraordinary man. This story was written by dictation, then transcribed, and the unedited manuscript has been sitting in a drawer for a quarter century. With a little light editing, presented to you is a story that demands to be told." -- Back cover.
Author: Gary Hicks Publisher: Victorian Secrets ISBN: 1906469423 Category : Biography & Autobiography Languages : en Pages : 254
Book Description
The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin-doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately, his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media. Includes illustrations by political cartoonist Simon Groves
Author: David Ogilvy Publisher: ISBN: 9781904915379 Category : Advertising Languages : en Pages : 0
Book Description
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author: David M Jones Publisher: Routledge ISBN: 1317452127 Category : Business & Economics Languages : en Pages : 231
Book Description
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Author: John Philip Jones Publisher: M.E. Sharpe ISBN: 9780765636300 Category : Business & Economics Languages : en Pages : 236
Book Description
The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Author: Ellen Gruber Garvey Publisher: Oxford University Press, USA ISBN: 0195108221 Category : Literary Criticism Languages : en Pages : 241
Book Description
Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them.
Author: Madhav Mathur Publisher: Penguin UK ISBN: 8184751575 Category : Languages : en Pages : 178
Book Description
Pranav Kumar is: (a) An advertising executive (b) An aspiring writer (c) An anarchist (d) A fugitive from the Mumbai Police (e) All of the above Pranav Kumar has had enough. He’s sick and tired of being a corporate drone convincing people that their lives are meaningless without the newest product he’s peddling. He hates that commercialism is the new mantra and people actually believe that you are what you own. Pranav Kumar wants to change the world. But how does one man make a whole country question the way we are when no one is interested in listening? Pranav and his friends decide to capture the eyeballs of the nation and shake up the system. Their methods are unorthodox; their message unique. They take over a TV station; expose an environmental scam; strike out at patrons of brothels; sabotage a glitzy fashion show; and paint-bomb a local train. But as the Anarchists of Mumbai ignite sparks of a much larger movement; they realize that doing good comes at a price; that the means are as important as the ends and that being hunted by the Mumbai police is perhaps better than being hunted by contract-killers. Bold; fresh and darkly comic; The Diary of an Unreasonable Man is an exceptional debut.
Author: John Philip Jones Publisher: SAGE Publications ISBN: 1452221863 Category : Business & Economics Languages : en Pages : 366
Book Description
"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Author: Paul Rutherford
Author: Anonymous
Author: Emerson Foote
Author: Gary Hicks
Author: David Ogilvy
Author: David M Jones
Author: John Philip Jones
Author: Ellen Gruber Garvey
Author: Madhav Mathur
Author: John Philip Jones