Author: Ian LingsPublisher:
ISBN: 9781854495716
Category : Marketing
Languages : en
Pages : 33
Book Description
The Development and Validation of a Measure of Internal Market Orientation
Author: Ian LingsPublisher:
ISBN: 9781854495716
Category : Marketing
Languages : en
Pages : 33
Book Description
On Market Orientation
Author: Hans Eibe SørensenPublisher:
ISBN: 9788776741495
Category :
Languages : en
Pages : 224
Book Description
Human Resource Management and Internal Marketing
Author: Teena MishraPublisher: Taylor & Francis
ISBN: 1000826929
Category : Business & Economics
Languages : en
Pages : 184
Book Description
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Internal Marketing
Author: Pervaiz K. AhmedPublisher: Routledge
ISBN: 1136394583
Category : Business & Economics
Languages : en
Pages : 320
Book Description
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
A Multiple Layer Model of Market Oriented Organizational Culture
Author: Christian HomburgPublisher:
ISBN: 9783893332250
Category :
Languages : en
Pages : 70
Book Description
Developing the Domain of Internal Market Orientation & Its Consequences for Market Orientation & Performance
Author: Ian LingsPublisher:
ISBN: 9781854495402
Category : Marketing
Languages : en
Pages : 23
Book Description
Applied Multivariate Techniques
Author: Subhash SharmaPublisher: Wiley
ISBN: 9780471310648
Category : Business & Economics
Languages : en
Pages : 512
Book Description
This book focuses on when to use the various analytic techniques and how to interpret the resulting output from the most widely used statistical packages (e.g., SAS, SPSS).
Proceedings of the 2nd Advances in Business Research International Conference
Author: Fauziah NoordinPublisher: Springer
ISBN: 9811060533
Category : Business & Economics
Languages : en
Pages : 392
Book Description
This book contains the refereed proceedings of the 2nd Advances in Business Research International Conference (ABRIC2016). Chapters in the book address the theme of Advancing Knowledge, Connecting the World, reflecting on the emerging issues in various business management fields and the interconnections of multiple disciplines for creating knowledge advancement. Papers were carefully reviewed and selected and grouped into four main themes: economic and finance, marketing and communications, management, and information technology in business. The book serves as a helpful resource for students and researchers of business management, especially in understanding issues and cases of business in emerging economies and markets.
Scale Development
Author: Robert F. DeVellisPublisher: SAGE Publications
ISBN: 1506341586
Category : Social Science
Languages : en
Pages : 160
Book Description
In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Author: I. N. Lings