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Author: M. Joseph Sirgy Publisher: Springer ISBN: 3319173235 Category : Business & Economics Languages : en Pages : 674
Book Description
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: M. Joseph Sirgy Publisher: Springer ISBN: 3319173235 Category : Business & Economics Languages : en Pages : 674
Book Description
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: A. Kleinknecht Publisher: Springer ISBN: 023059588X Category : Business & Economics Languages : en Pages : 351
Book Description
The emergence of new firm-level data, including the European Community Innovation Survey (CIS), has led to a surge of studies on innovation and firm behaviour. This book documents progress in four interrelated fields: · investigation of the use of new indicators of innovation output · investigation of determinants of innovative behaviour · the role of spillovers, the public knowledge infrastructure and research and development collaboration · The impact of innovation on firm performance Written by an international group of contributors, the studies are based on agriculture and the manufacturing and service industries in Europe and Canada and provide new insights into the driving forces behind innovation.
Author: R Cooper Publisher: Routledge ISBN: 1351335251 Category : Business & Economics Languages : en Pages : 216
Book Description
This book, first published in 1970, analyses the factors affecting the export performance of selected firms from particular UK industries in the period 1958-66. The study was designed to test at the level of the firm and industry the hypothesis that, in the short run, variations in exports are a function of the pressure of domestic demand. It also obtained valuable information on the factors affecting the export performance and behaviour of firms.
Author: Shaoming Zou Publisher: Business Expert Press ISBN: 1606490095 Category : Business & Economics Languages : en Pages : 372
Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Author: Lex Donaldson Publisher: SAGE ISBN: 9780761915744 Category : Business & Economics Languages : en Pages : 348
Book Description
This volume presents a comprehensive, in-depth analysis of the theories, evidence and methodological issues of contingency theory - one of the major theoretical lenses used to view organizations.
Author: S. Tamer Cavusgil Publisher: Business Expert Press ISBN: 1606490133 Category : Business & Economics Languages : en Pages : 136
Book Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Author: Shahamak Rezaei Publisher: Springer ISBN: 3319506390 Category : Business & Economics Languages : en Pages : 375
Book Description
This book presents a comprehensive, state-of-the-art portrait of entrepreneurship and small business management issues in Iran, and among the Iranian Diaspora. The major contributions in this book address topics such as innovation, female entrepreneurship, social entrepreneurship, migrant entrepreneurship, corporate entrepreneurship, institutional support of entrepreneurial initiatives and more. This book is the outcome of an extensive research endeavor spanning several years and includes the latest contributions from highly respected authors and experts from Iran and beyond.
Author: Daria Taglioni Publisher: World Bank Publications ISBN: 1464801622 Category : Business & Economics Languages : en Pages : 611
Book Description
Economic, technological, and political shifts as well as changing business strategies have driven firms to unbundle production processes and disperse them across countries. Thanks to these changes, developing countries can now increase their participation in global value chains (GVCs) and thus become more competitive in agriculture, manufacturing and services. This is a paradigm shift from the 20th century when countries had to build the entire supply chain domestically to become competitive internationally. For policymakers, the focus is on boosting domestic value added and improving access to resources and technology while advancing development goals. However, participating in global value chains does not automatically improve living standards and social conditions in a country. This requires not only improving the quality and quantity of production factors and redressing market failures, but also engineering equitable distributions of opportunities and outcomes - including employment, wages, work conditions, economic rights, gender equality, economic security, and protecting the environment. The internationalization of production processes helps with very few of these development challenges. Following this perspective, Making Global Value Chains Work for Development offers a strategic framework, analytical tools, and policy options to address this challenge. The book conceptualizes GVCs and makes it easier for policymakers and practitioners to discuss them and their implications for development. It shows why GVCs require fresh thinking; it serves as a repository of analytical tools; and it proposes a strategic framework to guide policymakers in identifying the key objectives of GVC participation and in selecting suitable economic strategies to achieve them.
Author: M. Joseph Sirgy
Author: M. Joseph Sirgy
Author: A. Kleinknecht
Author: R Cooper
Author: Juthathip Jongwanich
Author: Shaoming Zou
Author: Lex Donaldson
Author: Michael R. Czinkota
Author: S. Tamer Cavusgil
Author: Shahamak Rezaei
Author: Daria Taglioni