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Author: Emma Maria Neubauer Publisher: ISBN: Category : Languages : en Pages : 51
Book Description
The analysis and review of extant literature reveals an extensive framework of customer loyalty determinants in the offline setting. Among the most frequently mentioned and widely acknowledged factors are satisfaction, trust, commitment, emotions, corporate image, perceived value, quality and involvement. The rapid development of the online setting and its tremendous capabilities to transform commerce irreversibly confronts both marketing scholars and practitioners with the following question: How do the distinct characteristics of the online setting influence determinants of customer loyalty? This literature review reveals that, among others, the quality of the customer's purchasing experience, brand equity, the information provided by the company as well as social media tools and features of personalization during virtual encounters drive levels of customer loyalty in the online setting. The present paper concludes with practical implications concerning the implementation of the identified determinants to strengthen the long-term relationship between online customer and company.
Author: Emma Maria Neubauer Publisher: ISBN: Category : Languages : en Pages : 51
Book Description
The analysis and review of extant literature reveals an extensive framework of customer loyalty determinants in the offline setting. Among the most frequently mentioned and widely acknowledged factors are satisfaction, trust, commitment, emotions, corporate image, perceived value, quality and involvement. The rapid development of the online setting and its tremendous capabilities to transform commerce irreversibly confronts both marketing scholars and practitioners with the following question: How do the distinct characteristics of the online setting influence determinants of customer loyalty? This literature review reveals that, among others, the quality of the customer's purchasing experience, brand equity, the information provided by the company as well as social media tools and features of personalization during virtual encounters drive levels of customer loyalty in the online setting. The present paper concludes with practical implications concerning the implementation of the identified determinants to strengthen the long-term relationship between online customer and company.
Author: David L. Cahill Publisher: Springer Science & Business Media ISBN: 3790819042 Category : Business & Economics Languages : en Pages : 315
Book Description
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Author: Karunaratna A. C. Publisher: LAP Lambert Academic Publishing ISBN: 9783659595639 Category : Languages : en Pages : 120
Book Description
Telecommunications service industry is a high velocity industry in the current business context. As such, in telecommunications industry, a dynamic change is taken-placed in the field of mobile phone services. The mobile phone today is not merely a device used to communicate through voice messages and written short messages. It has evolved to perform more than what it was initially intended to do, and today a mobile phone is more like a mini computer. Customer loyalty endeavoured in the mobile phone services industry was evaluated using five key variables namely price, services quality, loyalty programmes, sponsorships, and switching costs. Accordingly, loyalty programmes, favourable price perceptions, and services quality have major positive impact on customer loyalty. This book introduces a classification of customers based on their level of loyalty and switching intention. Accordingly, six types of customers will be introduced together with the definition for each player based on their attitudes and behaviour.
Author: Rajagopal, Publisher: IGI Global ISBN: 1522548327 Category : Business & Economics Languages : en Pages : 364
Book Description
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Author: María Jesús Yagüe Guillén Publisher: MDPI ISBN: 3039213350 Category : Business & Economics Languages : en Pages : 122
Book Description
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author: Sood, Tulika Publisher: IGI Global ISBN: 1522524762 Category : Business & Economics Languages : en Pages : 415
Book Description
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author: Myra Spiliopoulou Publisher: Springer Science & Business Media ISBN: 3319015958 Category : Computers Languages : en Pages : 461
Book Description
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. They cover general methods and techniques that can be applied to a vast set of applications such as web and text mining, marketing, medicine, bioinformatics and business intelligence. This volume contains the revised versions of selected papers in the field of data analysis, machine learning and knowledge discovery presented during the 36th annual conference of the German Classification Society (GfKl). The conference was held at the University of Hildesheim (Germany) in August 2012.
Author: Emma Maria Neubauer
Author: Emma Maria Neubauer
Author: Andres Kuusik
Author: David L. Cahill
Author: Karunaratna A. C.
Author: Rajagopal,
Author: María Jesús Yagüe Guillén
Author: Jacob Jacoby
Author: Waila Mohd. Nasir
Author: Sood, Tulika
Author: Myra Spiliopoulou