The Decision-making Processes of Visually Impaired Consumers in the Apparel Retail Environment PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Decision-making Processes of Visually Impaired Consumers in the Apparel Retail Environment PDF full book. Access full book title The Decision-making Processes of Visually Impaired Consumers in the Apparel Retail Environment by Aubrey Ramatla. Download full books in PDF and EPUB format.
Author: Aubrey Ramatla Publisher: ISBN: Category : Clothing trade Languages : en Pages : 332
Book Description
The most severe disability known to humankind is the loss of sight as it deprives the individual of his or her primary sense used to acquire information and knowledge about their direct environment. Visual impairment limits effective decision making as it severs the individual's essential involvement in society. Such individuals have restricted informed choices and are mostly dependent on other people, as a result their ability to make decisions, communicate and develop a sense of purchasing orientation is hampered. This research is aimed at exploring the shopping experiences and challenges of visually impaired consumers in regard to clothing prices, size, care instructions, their choices of colour and the fibre content and feel (hand) of the fabric used for the garment, when alone and when being accompanied while shopping. The process of shopping involves need recognition, information search of apparel items, followed by store briefing, evaluation of alternatives then purchasing. The overall aim of this study is to propose a decision-making process for visually impaired consumers in a clothing retail environment.
Author: Aubrey Ramatla Publisher: ISBN: Category : Clothing trade Languages : en Pages : 332
Book Description
The most severe disability known to humankind is the loss of sight as it deprives the individual of his or her primary sense used to acquire information and knowledge about their direct environment. Visual impairment limits effective decision making as it severs the individual's essential involvement in society. Such individuals have restricted informed choices and are mostly dependent on other people, as a result their ability to make decisions, communicate and develop a sense of purchasing orientation is hampered. This research is aimed at exploring the shopping experiences and challenges of visually impaired consumers in regard to clothing prices, size, care instructions, their choices of colour and the fibre content and feel (hand) of the fabric used for the garment, when alone and when being accompanied while shopping. The process of shopping involves need recognition, information search of apparel items, followed by store briefing, evaluation of alternatives then purchasing. The overall aim of this study is to propose a decision-making process for visually impaired consumers in a clothing retail environment.
Author: Joana Cunha Publisher: Springer Nature ISBN: 3031439376 Category : Technology & Engineering Languages : en Pages : 559
Book Description
This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on sustainable industrial procedures, ergonomics research and practices, new materials and circular design, as well as issues in marketing, communication, and education. A special emphasis is given to universal and inclusive strategies in design. Gathering the proceedings of the 6th International Fashion and Design Congress, CIMODE 2023, held on October 4–6, 2023, in Mexico City, Mexico, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education. Chapter 26 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author: Tarnanidis, Theodore Publisher: IGI Global ISBN: 1668488698 Category : Business & Economics Languages : en Pages : 336
Book Description
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
Author: Samkhyan Malliyoor Mana Publisher: GRIN Verlag ISBN: 3668668345 Category : Business & Economics Languages : en Pages : 80
Book Description
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
The purpose of the research is to determine the level of disconnect between retail associates and consumers through a comparison of perceptions, attitudes, and opinions of evaluative criteria within the apparel retail purchase environment. Specifically, the research examines the influence of store displays, retail associate product knowledge, retailer return policies, and product attributes on consumers' purchase decision process as described by the research framework, the Consumer Decision Process by Blackwell, Miniard, and Engel (2001). The study provides marketing implications to retailers allowing them to a) adapt marketing mixes and tailor competitive strategies to retain their current target market and b) to better shape training programs in order for retail associates to more accurately meet the needs and demands of consumers, thus leading to a higher level of satisfaction and loyalty. A two-phase methodology is used to collect qualitative perceptions from forty retail associates followed by the collection of quantitative attitudes and opinions of 800 consumers in three different retail channels, department, national chain, and specialty. Data was analyzed using analysis of variance, chi-square analysis, and paired t-tests. Results from the two phases were compared in order to determine similarities and/or differences between retail associates and consumers, as well as to validate or refute previous literature. Similarities in opinions were found in the influence of return policies on consumers' purchase decisions. Whereas, differences in opinions were found in the influence of store displays, retail associate product knowledge and importance of product attributes when making a purchase decision.
Author: Bryan Roberts Publisher: Kogan Page Publishers ISBN: 0749462744 Category : Business & Economics Languages : en Pages : 240
Book Description
Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.
Author: Subramanian Senthilkannan Muthu Publisher: Springer ISBN: 9811312621 Category : Technology & Engineering Languages : en Pages : 82
Book Description
This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
Author: Aubrey Ramatla
Author: Aubrey Ramatla
Author: 
Author: Joana Cunha
Author: Tarnanidis, Theodore
Author: 
Author: Samkhyan Malliyoor Mana
Author: 
Author: 周肖儿
Author: Bryan Roberts
Author: Subramanian Senthilkannan Muthu