Author: Steuart Henderson BrittPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1304
Book Description
The Dartnell Marketing Manager's Handbook
Author: Steuart Henderson BrittPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1304
Book Description
Business Information Sources
Author: Lorna M. DaniellsPublisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456
Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
The Dartnell Advertising Agency Guide
Author: Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 216
Book Description
The Dartnell Advertiser's Guide and Advertising Year Book
Author: The Complete Idiot's Guide to Direct Marketing
Author: Robert W. BlyPublisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Dartnell Advertiser's Guide
Author: Marketing Handbook: Marketing management
Author: Edwin E. BobrowPublisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 532
Book Description
Marketing Information
Author: Michael R. OppenheimPublisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Fundamentals of Marketing Research
Author: Scott M. SmithPublisher: SAGE
ISBN: 9780761988526
Category : Business & Economics
Languages : en
Pages : 910
Book Description
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author: