Author: Jim Mantice
Publisher:
ISBN: 9780850131758
Category : Advertising
Languages : en
Pages : 254
Book Description
The Dartnell Guide to Cost-conscious Advertising
Author: Jim Mantice
Publisher:
ISBN: 9780850131758
Category : Advertising
Languages : en
Pages : 254
Book Description
Publisher:
ISBN: 9780850131758
Category : Advertising
Languages : en
Pages : 254
Book Description
The Dartnell Advertiser's Guide
Author: Dartnell Corporation
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 458
Book Description
Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 458
Book Description
The Idea-a-day Guide to Super Selling and Customer Service
Author: Tony Allesandra
Publisher: Dartnell Corporation
ISBN: 9780850131857
Category : Business & Economics
Languages : en
Pages : 330
Book Description
How do salespeople become successful? According to the author, the only surefire way is to absorb new ideas and information one day at a time. That's the premise behind this sales guide that contains 250 "small" ideas that readers can put to work immediately to make a big improvement in selling and customer service effectiveness. Two basic formats are used for these idea-starters: FYI sections, simple checklists such as key points to remember when making a sales presentation, and forms and grids that guide the rep through such basic tasks as preparing a territory analysis or identifying specific customer service problems. Nearly 100 illustrations, charts, and worksheets are included.
Publisher: Dartnell Corporation
ISBN: 9780850131857
Category : Business & Economics
Languages : en
Pages : 330
Book Description
How do salespeople become successful? According to the author, the only surefire way is to absorb new ideas and information one day at a time. That's the premise behind this sales guide that contains 250 "small" ideas that readers can put to work immediately to make a big improvement in selling and customer service effectiveness. Two basic formats are used for these idea-starters: FYI sections, simple checklists such as key points to remember when making a sales presentation, and forms and grids that guide the rep through such basic tasks as preparing a territory analysis or identifying specific customer service problems. Nearly 100 illustrations, charts, and worksheets are included.
The Dartnell Direct Advertising Guide
Author: John Cameron Aspley
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 368
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 368
Book Description
The Guide to Cost-effective Advertising
Marketing Information
Author: Hiram C. Barksdale
Publisher:
ISBN: 9780884062608
Category : Business & Economics
Languages : en
Pages : 504
Book Description
Publisher:
ISBN: 9780884062608
Category : Business & Economics
Languages : en
Pages : 504
Book Description
The Dartnell Marketing Manager's Handbook
Author: Sidney J. Levy
Publisher:
ISBN: 9780850133141
Category : Business & Economics
Languages : en
Pages : 1462
Book Description
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Publisher:
ISBN: 9780850133141
Category : Business & Economics
Languages : en
Pages : 1462
Book Description
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Marketing Information Guide
Printing Art
The Complete Idiot's Guide to Direct Marketing
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.