The D2C Revolution in Fashion Industry PDF Download

Author: Amaya Gupta
Publisher: Abhishek Publications
ISBN: 9356525366
Category : Business & Economics
Languages : en
Pages : 133

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Book Description
The D2C Revolution in the Fashion Industry explores the transformative shift in the fashion world as brands increasingly embrace the direct-to-consumer (D2C) model. This insightful book delves into how cutting-edge technologies, social media, and changing consumer preferences are enabling fashion brands to bypass traditional retail channels, connect directly with customers, and offer personalized experiences. By analyzing successful case studies and providing expert commentary, the book highlights the benefits and challenges of the D2C approach, offering a comprehensive guide for fashion entrepreneurs and industry professionals looking to thrive in this rapidly evolving landscape.

Author: Riccardo Beltramo
Publisher: BoD – Books on Demand
ISBN: 1789841194
Category : Technology & Engineering
Languages : en
Pages : 116

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Book Description
Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?

Author: Francesca Romana Rinaldi
Publisher: Egea Spa - Bocconi University Press
ISBN: 9788885486959
Category : Clothing trade
Languages : en
Pages : 0

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Book Description
Some key data about the future of the fashion industry highlight the need for immediate action. The increase of clothing consumption will generate an increase in the use of resources and generation of waste. On the other hand, the demand of LOHAS (Lifestyle of Health & Sustainability) consumers is increasing, also in luxury. The book will be investigating the key drivers that are reshaping the fashion industry towards the 4th Industrial Revolution, including traceability and transparency, circularity, collaborative consumption, new technologies, fair trade, B-corporations. The Author supports the thesis that the most innovative business models in the fashion sector will be based on a value proposition that integrates ethics, aesthetics and innovation, offering product customization, planning the activities for consumer's participation in the company's operations, digitalization, and use of technology in order to optimize the processes along the value chain.

Author: Elaine L Ritch
Publisher: Emerald Group Publishing
ISBN: 180382347X
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.

Author: Leslie Davis Burns
Publisher: Fairchild Books
ISBN: 9781501315244
Category : Clothing trade
Languages : en
Pages : 366

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Book Description
"Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. New to this Edition Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--

Author: Jennifer Kyungeun Lee
Publisher:
ISBN:
Category : Luxury goods
Languages : en
Pages :

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Book Description
"The Stella & Co. is a globally renowned designer and women's luxury apparel company that was established in 1992 and is currently based in New York City. There are two private labels directly owned and operated by the company, The Stella and The S, both of which are currently globally distributed through independent boutiques in fashion capitals such as New York City, Milan, and Paris. To ensure lower production costs without sacrificing product quality, the company has been dependent on its global supply chain partners to manufacture their products. Since 2012, the company has presented their collection via ready-to-wear runway shows, because 60 percent of wholesale orders are placed during the market weeks held right after the shows. Starting in 2016, the "see now buy now" business model, requiring immediate delivery after the runway show, began gaining popularity. The model has already been adopted by major luxury fashion brands such as Ralph Lauren, Tom Ford, and Burberry. Currently, there are increasing numbers of fashion brands fully or partially adopting this model and The Stella has been under pressure from consumers to adopt this new model. Before adopting the "see now buy now" business model as a new venture of the company, The Stella must consider several issues, such as their heavy emphasis on wholesaling, their lack of mobile-commerce infrastructure, and their non-vertically integrated supply chain system. Now, The Stella has to make a decision on how best to react. How should the company respond to the market to create more positive responses from buyers towards the brands and to achieve larger sale volumes in future seasons?."--Bloomsbury Publishing.

Author: Ayesha Ahmad
Publisher:
ISBN: 9781636765105
Category : Science
Languages : en
Pages : 172

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Book Description
Have you ever imagined being able to wear a piece of clothing that was grown for you? In Ayesha Ahmad's Fashion's Biofabrication Revolution, she shares how that's not only possible, but the future of fashion. In this book, you will discover how this industry has evolved and why we're now at the crossroads between buying the next big thing and needing to make choices that will protect the environment. In this eye-opening work, you will learn: What fast fashion has done to our environment and why we need to alter our relationship with the clothing we wear. How biofabrication is changing the fashion industry and what designers and scientists have already accomplished. Why bacteria is referred to as nature's perfected tool and the incredible uses we have for it. Exploring the past, present, and future, you'll see how America's fashion industry has progressed and how biofabrication will change it for the better.

Author: Leslie Davis Burns
Publisher: Fairchild Books & Visuals
ISBN: 9781563671838
Category : Clothing trade
Languages : en
Pages : 0

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Book Description
The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel, accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

Author: Anonym
Publisher:
ISBN: 9783346244307
Category :
Languages : en
Pages : 20

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Book Description
Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Düsseldorf, language: English, abstract: This paper will deal with the topic of digital transformation in the fashion industry. The term digital transformation and the effects of digitization on the entire value chain will be explained and illustrated using the example of Zalando. Over the last few years, the effects of digitization have become more and more perceptible in the daily lives of fashion consumers. New technologies and globalization open up new ways to consumption, production and commerce and have fundamentally changed the consumer behaviour. Therefore, fashion companies need to adapt and transform their business strategies. This is necessary in order to be able to stand up to new challenges, take advantage of the opportunities offered by digitization and ensure sustainable corporate success. So far, innovations are being tested in many areas, but few of the major fashion brands have managed a complete digital transformation in all areas of their value chain.

Author: Annie Phizacklea
Publisher: Taylor & Francis
ISBN: 9780415000550
Category : Technology & Engineering
Languages : en
Pages : 121

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Book Description