Author: Robert Wollan Publisher: John Wiley & Sons ISBN: 0470651245 Category : Business & Economics Languages : en Pages : 352
Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Author: Jim Cassio Publisher: Trafford Publishing ISBN: 141203390X Category : Reference Languages : en Pages : 845
Book Description
Most of the content in the Career Pathways Handbook is based on a series of career profiles - each one packed with four pages of valuable information, including the latest U.S. employment statistics and wage information, career dialogues with "real people" who work in the occupations, and extensive information for identifying and comparing related occupations. Each profile uses a consistent format to allow for easy reading and useful comparisons between occupations. While this book is based on a foundation of 154 different occupations, it also includes valuable information on several hundred occupations via the career path and related occupations tables. It is important to me that the information in this book will not only be useful to readers, but also be as current and reliable as possible. Therefore I have included the most recent information from reliable Government sources, as well as my own proprietary information from 20 years of extensive occupational research. The Government sources are U.S. Department of Labor (DOL) programs. For example, I have incorporated information from DOL's new O*NET Database, which includes the occupation titles and definitions, common job tasks, key skills and abilities, and related occupations. I have added the most recent employment statistics and wage information from DOL's Bureau of Labor Statistics. Finally, from our own research, I have added career path and "real people" career dialogue elements, and have enhanced and expanded the DOL information throughout. For example, the O*NET Related Occupations lists were significantly expanded and education/training information, along with growth and wage data, were added to make occupational comparisons more meaningful. The Job Tasks have been expanded to make them more useful. The education and training information is based on DOL's Typical Education Levels, but has also been expanded for this book. I have also written or rewritten many of the job outlook and analysis statements that are incorporated into the Employment Outlook sections. Finally, I have included a number of resource guides to help job seekers and career explorers reach their goals. Beginning on page 617, there are guides on Planning Your Career, Researching Occupations, Education & Training Options, Looking for a Job, Competing for a Job, Writing a Resume, Writing a Cover Letter, Completing the Application, Preparing for the Interview, and Common Interview Questions. There are countless numbers of books (both good and bad ones) on all of these subjects, so I've included a list of my favorite books on my website under Readers' Resources (see www.cassio.com). Also included on this website is an online guide to "State Training & Postsecondary Education Directories" and a list of my "Favorite Job Websites." Best regards, Jim Cassio www.cassio.com An absolutely essential career reference for finding comprehensive job information spanning a total of 150+ occupations. This is the all-inclusive guide to helping a job seeker go from planning a career to looking for a job. The career profiles offer extensive statistical research on employment and job skills for each career path. Highly recommended for all public and academic libraries. Regina Jimenez, Research Librarian, Folsom Lake College This book is a wonderful and powerful tool for guidance counselors and individuals who are looking to start, change, or enhance their careers. The Career Pathways Handbook provides useful and insightful job skills information in a clear and reasoned manner. The personal point-of-view provided by the career professionals in each career gives the user an inside perspective on making career decisions that is refreshing! David Owens, Retired Research Manager, California Employment Development Department “/p>
Author: Todd Bearden Publisher: iUniverse ISBN: 144010946X Category : Medical Languages : en Pages : 102
Book Description
The most updated, comprehensive, real world, field manual on modern day pharmacuetical sales available today. This handbook was written by reps for reps. It was designed with you in mind, those that are out in the field everyday; selling and driving business for your company. This is not a handbook for getting into the industry or how to interview for your next pharmaceutical sales job, it is a boots on the ground field manual for success in this field, updated to include what the environment is like today and what it will be like in 5 years. As a retired military officer, I wish I had this book when I entered the industry eight years ago. Now you have the opportunity to hit the ground running with this field book, providing detailed information from being a standout in training to driving your sales beyond the competition in your first year in the field.
Author: Frances X. Frei Publisher: Harvard Business Press ISBN: 1422133311 Category : Customer relations Languages : en Pages : 262
Book Description
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author: Russell T. Westcott Publisher: Quality Press ISBN: 0873898613 Category : Business & Economics Languages : en Pages : 513
Book Description
This handbook is a comprehensive reference source designed to help professionals address organizational issues from the application of the basic principles of management to the development of strategies needed to deal with the technological and societal concerns of the new millennium. The content of this fourth edition has been revised to reflect a more current global perspective and to match the updated Body of Knowledge (BoK) of ASQs Certified Manager of Quality/Organizational Excellence (CMQ/OE). In order to provide a broad perspective of quality management, this book has specifically been written to address: Historical perspectives relating to the evolution of particular aspects of quality management, including recognized experts and their contributions Key principles, concepts, and terminology relevant in providing quality leadership, and communicating quality needs and results Benefits associated with the application of key concepts and quality management principles Best practices describing recognized approaches for good quality management Barriers to success, including common problems that the quality manager might experience when designing and implementing quality management, and insights as to why some quality initiatives fail Guidance for preparation to take the CMQ/OE examination. Organized to follow the BoK exactly, throughout each section of this handbook the categorical BoK requirements associated with good quality management practices for that section are shown in a box preceding the pertinent text. These BoK requirements represent the range of content and the cognitive level to which multiple-choice questions can be presented. Although this handbook thoroughly prepares individuals for the ASQ CMQ/OE exam, the real value resides in post-exam usage as a day-to-day reference source for assessing quality applications and methodologies in daily processes. The content is written from the perspective of practitioners, and its relevance extends beyond traditional product quality applications.
Author: Richard D. Ollek CBSE RGC Publisher: AuthorHouse ISBN: 1504917421 Category : Business & Economics Languages : en Pages : 115
Book Description
This book is composed of twelve lessons that can be taught as a supervisors class so when they have completed all the lessons, they will be an effective supervisor. Each lesson is designed so the participant reads the information, is given an opportunity to discuss the material, and then answers questions at the end of each lesson that facilitates discussion to enhance the learning opportunity. The lessons are based on real-life situations that a supervisor encounters every day on the job with no theory, just straight-to-the-point information that the reader can understand and put into practice on their job.
Author: Jack C. Richards Publisher: Cambridge University Press ISBN: 1107627052 Category : Foreign Language Study Languages : en Pages : 151
Book Description
Passages, Third Edition, is a two-level, multi-skills course that will quickly and effectively move adult and young-adult learners of English from high-intermediate to the advanced level. The Passages, Third Edition, Student's Books have been updated to offer fresh, contemporary content, relevant speaking and listening activities, comprehensive grammar and vocabulary support, enhanced reading skills development, and a step-by-step academic writing strand. Students will progressively elevate their language ability in both formal and informal communication through a variety of real-world contexts. Frequent communication reviews will systematically consolidate learning, while the popular Grammar Plus and new Vocabulary Plus sections in the back of the Student's Book provide additional skills support.
Author: Omer Artun Publisher: John Wiley & Sons ISBN: 1119037328 Category : Business & Economics Languages : en Pages : 271
Book Description
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author: Robert Wollan
Author: Jim Cassio
Author: U.S. Office of Consumer Affairs
Author: Todd Bearden
Author: Frances X. Frei
Author: Russell T. Westcott
Author: Barry Leonard
Author: Richard D. Ollek CBSE RGC
Author: Jack C. Richards
Author: Omer Artun