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Author: Joseph C. Goulden Publisher: ISBN: Category : American periodicals Languages : en Pages : 296
Book Description
Traces the rise and fall of the Curtis Publishing Company, publishers of The Saturday Evening Post, Holiday, The Ladies' Home Journal.
Author: Joseph C. Goulden Publisher: ISBN: Category : American periodicals Languages : en Pages : 296
Book Description
Traces the rise and fall of the Curtis Publishing Company, publishers of The Saturday Evening Post, Holiday, The Ladies' Home Journal.
Author: David E. Sumner Publisher: Peter Lang ISBN: 9781433104930 Category : American periodicals Languages : en Pages : 256
Book Description
"The future of magazines? Murky. Their past? Glorious. How we got from there to here is told in this compelling history. It's thrilling, funny, disturbing, sad, and ultimately inspiring. And in these pages are broad and helpful hints on how we can return to glorious."---Richard B. Stolley, Founding Editor, People, and Senior Editorial Adviser, Time Inc. --Book Jacket.
Author: Richard K. Popp Publisher: LSU Press ISBN: 0807142875 Category : Business & Economics Languages : en Pages : 311
Book Description
In mid-twentieth-century America, mass tourism became emblematic of the expanding horizons associated with an affluent, industrial society. Nowhere was the image of leisurely travel more visible than in the parade of glossy articles and advertisements that beckoned readers from the pages of popular magazines. In Richard K. Popp's The Holiday Makers, the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. Magazine publishers saw travel content as a way to connect audiences to a booming ad sector, while middlebrow editors believed sightseeing travel was a means of fostering a classless society at home and harmony abroad. Expanding transportation networks and free time lay at the heart of this idealized vision. Holiday magazine heralded nothing less than the dawn of a new era, calling it "the age of Mobile Man -- Man gifted, for the first time in history, with leisure and the means to enjoy distance on a global scale." For their part, advertisers understood that selling tourism meant turning "dreams into action," as ad executive David Ogilvy put it. Doing so involved everything from countering ugly stereotypes to tapping into desires for "authentic" places and self-actualization. Though tourism was publicly touted in egalitarian terms, publishers and advertisers privately came to see it as an easy way to segment the elite free spenders from the penny-pinching masses. Just as importantly, marketers identified correlations between an interest in travel and other consumer behavior. Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality.
Author: George Thomas Tanselle Publisher: Harvard University Press ISBN: 9780674367616 Category : Bibliographical literature Languages : en Pages : 1146
Author: Publisher: ISBN: Category : Languages : en Pages : 32
Book Description
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
Author: Joseph C. Goulden
Author: Joseph C. Goulden
Author: Goulden, Joseph C
Author: David E. Sumner
Author: Richard K. Popp
Author: John P. Murray
Author: John P. Murray
Author: George Thomas Tanselle
Author: 
Author: Loren Glass
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