Author: Nitish Singh Publisher: Routledge ISBN: 0750678496 Category : Business & Economics Languages : en Pages : 178
Book Description
Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.
Author: Nitish Singh Publisher: Routledge ISBN: 1136358536 Category : Business & Economics Languages : en Pages : 177
Book Description
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com
Author: Nitish Singh Publisher: Cambridge University Press ISBN: 1107008891 Category : Business & Economics Languages : en Pages : 347
Book Description
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Author: John Yunker Publisher: New Riders ISBN: 0735712085 Category : Electronic books Languages : en Pages : 578
Book Description
Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.
Author: Arthur Tatnall Publisher: IGI Global ISBN: 1605669822 Category : Computers Languages : en Pages : 2698
Book Description
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Author: Kirk St. Amant Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 370
Book Description
International online access has grown rapidly in recent years with the number of global Internet users skyrocketing. The most astounding growth, however, is taking place in developing nations. ""Linguistic and Cultural Online Communication Issues in the Global Age"" provides readers with in-depth information on the various linguistic, cultural, technological, legal, and other factors that affect interactions in online exchanges within the global age. ""Linguistic and Cultural Online Communication Issues in the Global Age"" proposes information that implements effective decisions related to the uses and designs of online media when interacting with individuals from other cultures. This comprehensive and informative title is completed by foundational knowledge needed to communicate effectively with individuals from other countries and cultures via online media.
Author: Nitish Singh
Author: Nitish Singh
Author: 
Author: Nitish Singh
Author: John Yunker
Author: Arthur Tatnall
Author: 
Author: Kirk St. Amant
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Author: