Author: Leander Kahney Publisher: No Starch Press ISBN: 1593279140 Category : Computers Languages : en Pages : 233
Book Description
It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Author: Leander Kahney Publisher: No Starch Press ISBN: 1593279159 Category : Computers Languages : en Pages : 224
Book Description
It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.
Author: Leander Kahney Publisher: Penguin ISBN: 0525537619 Category : Business & Economics Languages : en Pages : 322
Book Description
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
Author: Jonathan Zufi Publisher: Ridgewood Publishing, LLC ISBN: 9780988581708 Category : Apple computer Languages : en Pages : 0
Book Description
A coffee table book that celebrates the history of Apple products, taking the reader on a breathtaking tour of some of the most visually stunning and important products from the wizards of Cupertino, starting with the Apple I through a wide range of Apple classics, including desktops, portables, peripherals, iDevices, product packaging, and even prototypes.
Author: Edward C. Baig Publisher: John Wiley & Sons ISBN: 0470456787 Category : Computers Languages : en Pages : 524
Book Description
Whether you’re thinking of switching to a Macintosh computer, are looking into the latest Apple products, or have a Mac and want to learn about Mac OS X Leopard, then Macs For Dummies, 10th Edition will get you going. Here you’ll learn all about how to compare the different desktop and laptop models to choose your perfect match, make Mac OS X Leopard work your way, use the new iLife 2008 digital lifestyle applications, get online and connect to a wired or wireless network, and run Windows on your Mac so you can keep the Microsoft programs you need. You’ll also discover how to: Navigate your way around the Mac interface and work with icons and folders Best utilize OS X, work with the new Photo Booth, and manage clutter with Exposé and Spaces Get connected, start a Web-browsing Safari, use e-mail and iChat, and shop online Join .Mac and take advantage of iDisk backups, IMAP mail, and Web Gallery Explore all that iTunes offers, process digital photos with iPhoto, make iMovies, and have fun with GarageBand Use Windows on your Mac and transfer Windows files It’s a perfect time to join the Mac generation, especially if you’re a Windows user who’s been thinking of defecting. Macs For Dummies, 10th Edition will get you there, helping you pick peripherals, download freebie programs, set up user accounts, implement security secrets, troubleshoot your Mac, and experience the iLife.
Author: Robert G. Plantz Publisher: No Starch Press ISBN: 1718500106 Category : Computers Languages : en Pages : 514
Book Description
This hands-on tutorial is a broad examination of how a modern computer works. Classroom tested for over a decade, it gives readers a firm understanding of how computers do what they do, covering essentials like data storage, logic gates and transistors, data types, the CPU, assembly, and machine code. Introduction to Computer Organization gives programmers a practical understanding of what happens in a computer when you execute your code. You may never have to write x86-64 assembly language or design hardware yourself, but knowing how the hardware and software works will give you greater control and confidence over your coding decisions. We start with high level fundamental concepts like memory organization, binary logic, and data types and then explore how they are implemented at the assembly language level. The goal isn’t to make you an assembly programmer, but to help you comprehend what happens behind the scenes between running your program and seeing “Hello World” displayed on the screen. Classroom-tested for over a decade, this book will demystify topics like: How to translate a high-level language code into assembly language How the operating system manages hardware resources with exceptions and interrupts How data is encoded in memory How hardware switches handle decimal data How program code gets transformed into machine code the computer understands How pieces of hardware like the CPU, input/output, and memory interact to make the entire system work Author Robert Plantz takes a practical approach to the material, providing examples and exercises on every page, without sacrificing technical details. Learning how to think like a computer will help you write better programs, in any language, even if you never look at another line of assembly code again.
Author: V. Anton Spraul Publisher: No Starch Press ISBN: 1593276664 Category : Computers Languages : en Pages : 217
Book Description
We use software every day to perform all kinds of magical, powerful tasks. It's the force behind stunning CGI graphics, safe online shopping, and speedy Google searches. Software drives the modern world, but its inner workings remain a mystery to many. How Software Works explains how computers perform common-yet-amazing tasks that we take for granted every day. Inside you'll learn: –How data is encrypted –How passwords are used and protected –How computer graphics are created –How video is compressed for streaming and storage –How data is searched (and found) in huge databases –How programs can work together on the same problem without conflict –How data travels over the Internet How Software Works breaks down these processes with patient explanations and intuitive diagrams so that anyone can understand—no technical background is required, and you won't be reading through any code. In plain English, you'll examine the intricate logic behind the technologies you constantly use but never understood. If you've ever wondered what really goes on behind your computer screen, How Software Works will give you fascinating look into the software all around you.
Author: Leander Kahney Publisher: Penguin ISBN: 1101140194 Category : Biography & Autobiography Languages : en Pages : 322
Book Description
One of USA Today's Best Business Books of 2008-now updated with a new chapter It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
Author: Leander Kahney
Author: Leander Kahney
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