The Creative Brief Blueprint PDF Download

Author: Kevin McTigue
Publisher: Bookbaby
ISBN: 9781098390457
Category : Business & Economics
Languages : en
Pages : 150

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Book Description
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.

Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113

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Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis

Author: Stuart Horwitz
Publisher: Penguin
ISBN: 1101596686
Category : Language Arts & Disciplines
Languages : en
Pages : 257

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Book Description
The first draft is the easy part… In Blueprint Your Bestseller, Stuart Horwitz offers a step-by-step process for revising your manuscript that has helped bestselling authors get from first draft to final draft. Whether you’re tinkering with your first one hundred pages or trying to wrestle a complete draft into shape, Horwitz helps you look at your writing with the fresh perspective you need to reach the finish line. Blueprint Your Bestseller introduces the Book Architecture Method, a tested sequence of steps for organizing and revising any manuscript. By breaking a manuscript into manageable scenes, you can determine what is going on in your writing at the structural level—and uncover the underlying flaws and strengths of your narrative. For more than a decade this proven approach to revision has helped authors of both fiction and nonfiction, as well as writers across all media from theater to film to TV.

Author: Kimberly A. Whitler
Publisher: Columbia University Press
ISBN: 0231548117
Category : Business & Economics
Languages : en
Pages : 327

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Book Description
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 111817688X
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

Author: Jude Bijou
Publisher: BookPros, LLC
ISBN: 0984387900
Category : Psychology
Languages : en
Pages : 394

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Book Description
What if someone told you that you could discover the source of all your problems and address them head-on? How about if they told you that reconstructing your attitude would actually change your life? Author Jude Bijou combines contemporary psychology and ancient spiritual wisdom to provide a revolutionary theory of human behavior that will help you do just that. Her comprehensive blueprint will teach you to .identify and navigate the six primary emotions; .replace destructive thoughts with reliable truths; .access your deepest intuition; .communicate lovingly and effectively; .overcome harmful habits through step-by-step action. These concepts can be easily understood and integrated into your daily routine, regardless of your spiritual path, cultural background, age, or education. With practical tools, real-life examples, and everyday solutions for thirty-three destructive attitudes, Attitude Reconstruction can help you stop settling for sadness, anger, and fear, and infuse your life with love, peace, and joy.

Author: Margo Berman
Publisher: Routledge
ISBN: 1317211626
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Author: Robert Richman
Publisher:
ISBN: 9780692274774
Category :
Languages : en
Pages :

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Book Description

Author: Christina Z Anderson
Publisher: CRC Press
ISBN: 0429805977
Category : Photography
Languages : en
Pages : 306

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Book Description
Cyanotype: The Blueprint in Contemporary Practice is a two part book on the much admired blue print process. Part One is a comprehensive how-to on the cyanotype process for both beginner and advanced practitioners, with lots of photographs and clear, step-by-step directions and formulas. Part Two highlights contemporary artists who are using cyanotype, making work that ranges from the photographic to the abstract, from the traditional to the conceptual, with tips on their personal cyanotype methods alongside their work. These artists illustrate cyanotype’s widespread use in contemporary photography today, probably the most of any alternative process. Book features include: A brief discussion of the practice of the process with some key historical points How to set up the cyanotype ÒdimroomÓ The most extensive discussion of suitable papers to date, with data from 100+ papers Step-by-step digital negative methods for monochrome and duotone negatives Chapters on classic, new, and other cyanotype formulas Toning to create colors from yellow to brown to violet Printing cyanotype over palladium, for those who want to temper cyanotype’s blue nature Printing cyanotype on alternate surfaces such as fabric, glass, and wood More creative practice ideas for cyanotype such as handcoloring and gold leafing Troubleshooting cyanotype, photographically illustrated Finishing, framing, and storing cyanotype Contemporary artists’ advice, techniques, and works Cyanotype is backed with research from 120 books, journals, and magazine articles from 1843 to the present day. It is richly illustrated with 400 photographs from close to 80 artists from 14 countries. It is a guide for the practitioner, from novice to expert, providing inspiration and proof of cyanotype’s original and increasing place in historical and contemporary photography.

Author: A. Edmond
Publisher: Abundant Business Blueprint
ISBN: 9781790116515
Category : Self-Help
Languages : en
Pages : 88

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Book Description
Ready to live on purpose and build a thriving business that embraces your creative potential? There are intimately interconnected elements that contribute to your ability to thrive as a creative or entrepreneur. When these elements are in balance you feel confident and have an intuitive ability to make the best decisions. As a creator or innovator, this is critical to your personal sense of well-being as well as the health of your business or creative pursuits. The foundational elements of The Creative Blueprint are fulfillment, freedom and fortune -- keys to self-identify and success -- and all three must be balanced in order to thrive. Freedom means empowerment to live on your own terms and freely express your ideas, talents and interests. Fulfillment is obtained by listening to your intuition and building a growth mindset to enhance creative output. Fortune is a natural byproduct of mastering the art of creating wealth for others so you can live abundantly as well. This book is for you if you are: trying to start a business or creative pursuit but can't get it off the ground, wanting to grow a business or creative pursuit that's not earning as much as you'd like struggling to balance your business or creative pursuit with your personal life It is especially relevant to you if you're facing fear, frustration or failure as you pursue a purpose-driven life and build your business. As these emotions are symptoms of a lack of flow -- blocks in one or more areas of your creativity that are hindering you from creating, innovating and working at your most optimal state. The Creative Blueprint is the first book in the Abundant Business Blueprint series of lightweight guides designed especially for independent spirits -- designers, freelancers, coaches, consultants and small business owners -- who want to build a thriving, purpose-driven business that gives them freedom, fulfillment and financial success.