The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy PDF Download

Author: Cathy A. Enz
Publisher: SAGE
ISBN: 1412905907
Category : Business & Economics
Languages : en
Pages : 1081

View

Book Description
This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

Author: Michael C. Sturman
Publisher: John Wiley & Sons
ISBN: 1118016262
Category : Business & Economics
Languages : en
Pages : 519

View

Book Description
This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations

Author: Dogan Gursoy
Publisher: Routledge
ISBN: 1315445506
Category : Business & Economics
Languages : en
Pages : 788

View

Book Description
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Author: Abdallah M. Elshaer
Publisher: CRC Press
ISBN: 0429877609
Category : Business & Economics
Languages : en
Pages : 522

View

Book Description
An organization’s workforce is arguably the greatest asset of any organization, and tourism and hospitality is an extremely labor-intensive industry. This volume takes an in-depth look at workforce issues in the tourism and hospitality industry, focusing on labor skills, ethics, rights, and more. It examines manpower planning beyond forecasting estimates to include investigative techniques in a way that offers insight for economic planning in both tourism and tourism education. The authors use economic, sociological, and psychological analysis and take a pragmatic stance on the challenges of the workforce. The authors look at the specifics of the labor market of the tourism and hospitality industry, discussing the current status of the industry’s organizations and how they are suffering labor shortages (qualitative or quantitative) and constant turnover—resulting in significant costs to organizations. Topics such as low wages and overdependence on tipping, workforce diversity, technological change resistance, and seasonality issues, and more are examined. The volume also provides a section on labor rights in the tourism and hospitality industry, which looks at labor trafficking and issues in social justice and human rights. Key features: • Provides an in-depth understanding of tourism employment • Presents a critical analysis of labor supply and demand in the tourism and hospitality industries • Considers the need for specific labor skills and training • Examines the reasons for labor shortages and turnover in the tourism and hospitality industry • Discusses labor ethics and social responsibility in hospitality/tourism organizations

Author: JESICA HALIM, BBA, and SURESH KUMAR, S.T., M.Si
Publisher: Rasibook
ISBN: 6237214259
Category : Business & Economics
Languages : en
Pages : 131

View

Book Description
In these past few years, the number of independent restaurants in Karawang was decreasing. Despite the high failure rate of an independent restaurant, several restaurants survived for more than five years. This study aims to identify factors influencing the success of independent restaurants, as these restaurants appear to be an attractive entrepreneur investment option. However, these independent restaurants suffer a high failure rate when compared to chain or franchised restaurants. Findings from this research showed that the successful restaurateurs shared some similarities and differences in defining the factors that control the restaurant to reach its success, and also factors that could hinder the restaurant from reaching its success.

Author: Kolawole Samuel Adeyemo
Publisher: BRILL
ISBN: 9004411321
Category : Education
Languages : en
Pages : 148

View

Book Description
Globalisation has brought a number of regional cooperation, collaboration, partnership and networking initiatives among different countries. The regionalisation of higher education or its initiators have used different terms to define their objectives. For Asian higher education, this relationship has extended beyond the broader idea of higher education cooperation for instance, to include different networks and agreements within region and outside region on matters related to research, student mobility and quality assurance among Asian countries and between Asia and other countries that share a similar vision on education. This book examines and analyses the status of education policy in the Philippines and, more particularly, focuses on the issue of the integration of higher education in the Association of Southeast Asian Nations (ASEAN). It further examines ASEAN integration policies and what the Philippines could do to underpin these policies. The objective is to better understand the problems of global policy in the context of regionalisation, harmonisation and integration from both an ASEAN and a Philippine perspective. Prospective mechanisms of ASEAN for upgrading the quality of education provision through student mobility, staff exchange, regional accreditation and articulation are succinctly argued in this book. Methodologically, various research designs and methods, including a literature review, as a well as an empirical data and secondary data analysis were used. ASEAN leaders, higher education researchers and policymakers may find the results discussed in this book useful.

Author: Sascha Klein
Publisher: PubliQation
ISBN: 3745870271
Category : Business & Economics
Languages : en
Pages : 158

View

Book Description
All companies rely on committed and loyal employees to reach their goals. However, we know little about how exactly the mechanisms of leadership influence the job involvement of employees. This study focused on the established leadership model of lateral leadership by investigating the underlying forces of lateral leadership and developed a practical recommendation for its use. We empirically demonstrated which forces constitute the base of the lateral leadership model, how they interact with each other, and how much impact the forces have on the performance variables of job involvement and organisational commitment.

Author: Larry D. Gragg
Publisher: Bloomsbury Publishing USA
ISBN: 144080186X
Category : History
Languages : en
Pages : 225

View

Book Description
This intriguing biography recounts the life of the legendary Benjamin "Bugsy" Siegel, revealing his true role in the development of Las Vegas and debunking some of the common myths about his notoriety. This account of the life of Benjamin "Bugsy" Siegel follows his beginnings in the Lower East Side of New York to his role in the development of the famous Flamingo Hotel and Casino. Larry D. Gragg examines Siegel's image as portrayed in popular culture, dispels the myths about Siegel's contribution to the founding of Las Vegas, and reveals some of the more lurid details about his life. Unlike previous biographies, this book is the first to make use of more than 2,400 pages of FBI files on Siegel, referencing documents about the reputed gangster in the New York City Municipal Archives and reviewing the 1950–51 testimony before the Senate Committee on organized crime. Chapters cover his early involvement with gangs in New York, his emergence as a favorite among the Hollywood elite in the late 1930s, his lucrative exploits in illegal gambling and horse racing, and his opening of the "fabulous" Flamingo in 1946. The author also draws upon the recollections of Siegel's eldest daughter to reveal a side of the mobster never before studied—the nature of his family life.

Author: Xi Liu
Publisher: Routledge
ISBN: 1000413411
Category : Business & Economics
Languages : en
Pages : 169

View

Book Description
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Author: Vinnie Jauhari
Publisher: CRC Press
ISBN: 1315341999
Category : Business & Economics
Languages : en
Pages : 229

View

Book Description
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.