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Author: Neil Hoyne Publisher: Penguin ISBN: 0593420667 Category : Business & Economics Languages : en Pages : 192
Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Author: Neil Hoyne Publisher: Penguin ISBN: 0593420667 Category : Business & Economics Languages : en Pages : 192
Book Description
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Author: Stefan Hertmans Publisher: Pantheon ISBN: 1524747092 Category : Fiction Languages : en Pages : 306
Book Description
Finalist for the 2020 National Jewish Book Awards In this dazzling work of historical fiction, the Man Booker International–long-listed author of War and Turpentine reconstructs the tragic story of a medieval noblewoman who leaves her home and family for the love of a Jewish boy. In eleventh-century France, Vigdis Adelaïs, a young woman from a prosperous Christian family, falls in love with David Todros, a rabbi’s son and yeshiva student. To be together, the couple must flee their city, and Vigdis must renounce her life of privilege and comfort. Pursued by her father’s knights and in constant danger of betrayal, the lovers embark on a dangerous journey to the south of France, only to find their brief happiness destroyed by the vicious wave of anti-Semitism sweeping through Europe with the onset of the First Crusade. What begins as a story of forbidden love evolves into a globe-trotting trek spanning continents, as Vigdis undertakes an epic journey to Cairo and back, enduring the unimaginable in hopes of finding her lost children. Based on two fragments from the Cairo Genizah—a repository of more than three hundred thousand manuscripts and documents stored in the upper chamber of a synagogue in Old Cairo—Stefan Hertmans has pieced together a remarkable work of imagination, re-creating the tragic story of two star-crossed lovers whose steps he retraces almost a millennium later. Blending fact and fiction, and with immense imagination and stylistic ingenuity, Hertmans painstakingly depicts Vigdis’s terrible trials, bringing the Middle Ages to life and illuminating a chaotic world of love and hate.
Author: Catherine Wanner Publisher: Cornell University Press ISBN: 0801461901 Category : Social Science Languages : en Pages : 318
Book Description
After decades of official atheism, a religious renaissance swept through much of the former Soviet Union beginning in the late 1980s. The Calvinist-like austerity and fundamentalist ethos that had evolved among sequestered and frequently persecuted Soviet evangelicals gave way to a charismatic embrace of ecstatic experience, replete with a belief in faith healing. Catherine Wanner's historically informed ethnography, the first book on evangelism in the former Soviet Union, shows how once-marginal Ukrainian evangelical communities are now thriving and growing in social and political prominence. Many Soviet evangelicals relocated to the United States after the fall of the Soviet Union, expanding the spectrum of evangelicalism in the United States and altering religious life in Ukraine. Migration has created new transnational evangelical communities that are now asserting a new public role for religion in the resolution of numerous social problems. Hundreds of American evangelical missionaries have engaged in "church planting" in Ukraine, which is today home to some of the most active and robust evangelical communities in all of Europe. Thanks to massive assistance from the West, Ukraine has become a hub for clerical and missionary training in Eurasia. Many Ukrainians travel as missionaries to Russia and throughout the former Soviet Union. In revealing the phenomenal transformation of religious life in a land once thought to be militantly godless, Wanner shows how formerly socialist countries experience evangelical revival. Communities of the Converted engages issues of migration, morality, secularization, and global evangelism, while highlighting how they have been shaped by socialism. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)—a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries—and the generous support of the Pennsylvania State University. Learn more at the TOME website, available at: openmonographs.org. The open access edition is available at Cornell Open (cornellpress.cornell.edu/cornell-open) and other repositories.
Author: Deborah Baker Publisher: Graywolf Press ISBN: 1555970281 Category : Biography & Autobiography Languages : en Pages : 169
Book Description
*A 2011 National Book Award Finalist* A spellbinding story of renunciation, conversion, and radicalism from Pulitzer Prize-finalist biographer Deborah Baker What drives a young woman raised in a postwar New York City suburb to convert to Islam, abandon her country and Jewish faith, and embrace a life of exile in Pakistan? The Convert tells the story of how Margaret Marcus of Larchmont became Maryam Jameelah of Lahore, one of the most trenchant and celebrated voices of Islam's argument with the West. A cache of Maryam's letters to her parents in the archives of the New York Public Library sends the acclaimed biographer Deborah Baker on her own odyssey into the labyrinthine heart of twentieth-century Islam. Casting a shadow over these letters is the mysterious figure of Mawlana Abul Ala Mawdudi, both Maryam's adoptive father and the man who laid the intellectual foundations for militant Islam. As she assembles the pieces of a singularly perplexing life, Baker finds herself captive to questions raised by Maryam's journey. Is her story just another bleak chapter in a so-called clash of civilizations? Or does it signify something else entirely? And then there's this: Is the life depicted in Maryam's letters home and in her books an honest reflection of the one she lived? Like many compelling and true tales, The Convert is stranger than fiction. It is a gripping account of a life lived on the radical edge and a profound meditation on the cultural conflicts that frustrate mutual understanding.
Author: Charles A. Fracchia Publisher: Penguin Group ISBN: Category : Architecture Languages : en Pages : 104
Book Description
"The author presents a versatile selection of more than thirty intriguing examples of conversion, in the United States, England, and France. In more than two hundred color photographs, the structures are show as they are today, inside and out, and each is accompanied by notes relating its history and the steps which led to its change"--Cover.
Author: Cécile Fromont Publisher: UNC Press Books ISBN: 1469618729 Category : Art Languages : en Pages : 328
Book Description
Between the sixteenth and the nineteenth centuries, the west central African kingdom of Kongo practiced Christianity and actively participated in the Atlantic world as an independent, cosmopolitan realm. Drawing on an expansive and largely unpublished set of objects, images, and documents, Cecile Fromont examines the advent of Kongo Christian visual culture and traces its development across four centuries marked by war, the Atlantic slave trade, and, finally, the rise of nineteenth-century European colonialism. By offering an extensive analysis of the religious, political, and artistic innovations through which the Kongo embraced Christianity, Fromont approaches the country's conversion as a dynamic process that unfolded across centuries. The African kingdom's elite independently and gradually intertwined old and new, local and foreign religious thought, political concepts, and visual forms to mold a novel and constantly evolving Kongo Christian worldview. Fromont sheds light on the cross-cultural exchanges between Africa, Europe, and Latin America that shaped the early modern world, and she outlines the religious, artistic, and social background of the countless men and women displaced by the slave trade from central Africa to all corners of the Atlantic world.
Author: David C. Downing Publisher: Wipf and Stock Publishers ISBN: 1666718939 Category : Biography & Autobiography Languages : en Pages : 192
Book Description
In his teens, a young man wrote, “I believe in no religion. There is absolutely no proof for any of them.” After serving in the trenches of WW1, the same young man said, “I never sank so low as to pray.” To a religious friend, he wrote impatiently, “You can’t start with God. I don’t accept God!” This young man was C. S. Lewis, the “foul-mouthed atheist” who would become one of the most eloquent Christian writers of the twentieth century. David C. Downing offers a unique look at Lewis’s personal journey to faith and the profound influence it had on his life as a writer and eventual follower of Christ. This is the first book to focus on the period from Lewis’s childhood to his early thirties, a tumultuous journey of spiritual and intellectual exploration. It was not despite this journey but precisely because of it that Lewis understood the search for life’s meaning so well.
Author: Neil Hoyne
Author: Neil Hoyne
Author: Stefan Hertmans
Author: Catherine Wanner
Author: Deborah Baker
Author: Richard Cope Morgan
Author: Gross Alexander
Author: William Roby
Author: Charles A. Fracchia
Author: Cécile Fromont
Author: David C. Downing