Author: Geoffrey Gregory Peart
Publisher:
ISBN: 9780989890403
Category :
Languages : en
Pages :

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Book Description
communication guide.

Author: Peter Auer
Publisher: Psychology Press
ISBN: 0415216095
Category : Language Arts & Disciplines
Languages : en
Pages : 355

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Book Description
Code Switching, the alternating use of two or more languages ation, has become an increasingly topical and important field of research. Now available in paperback, Code-Switching in Conversation brings together contributions from a wide variety of sociolinguistics settings in which the phenomenon is observed. It addresses not only the structure and the function, but also the ideological values of such bilingual behaviour. The contributors question many views of code switching on the empirical basis of many European and non European contexts. By bringing together linguistics, anthropological and socio-psychological research, they move towards a more realistic conception of bilingual conversation action.

Author: Benedetta Craveri
Publisher: New York Review of Books
ISBN: 9781590172148
Category : History
Languages : en
Pages : 524

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Book Description
Now in paperback, an award-winning look at French salons and the women who presided over them In the seventeenth and eighteenth centuries, between the reign of Louis XIII and the Revolution, French aristocratic society developed an art of living based on a refined code of good manners. Conversation, which began as a way of passing time, eventually became the central ritual of social life. In the salons, freed from the rigidity of court life, it was women who dictated the rules and presided over exchanges among socialites, writers, theologians, and statesmen. They contributed decisively to the development of the modern French language, new literary forms, and debates over philosophical and scientific ideas. With a cast of characters both famous and unknown, ranging from the Marquise de Rambouillet to Madame de Sta‘l, and including figures like Ninon de Lenclos, the Marquise de Sevigne, and Madame de Lafayette, as well as Pascal, La Rochefoucauld, Diderot, and Voltaire, Benedetta Craveri traces the history of this worldly society that carried the art of sociability to its supreme perfection–and ultimately helped bring on the Revolution that swept it all away.

Author: Chris Smith
Publisher: John Wiley & Sons
ISBN: 1119211905
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Author: Anne Gentle
Publisher:
ISBN: 9781937434106
Category : COMPUTERS
Languages : en
Pages : 342

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Book Description
Anne Gentle's "Conversation and Community" has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media landscape has been adopted by many universities and is widely used by technical communicators. Now, in this second edition, she has updated and expanded her book, adding chapters on building a content strategy, analyzing web techniques, and developing an open source strategy. With more interviews and case studies, this is your guide to the new world of technical communication and social media. Inside the Book Towards the Future of Documentation Defining a Writer's Role with the Social Web Community and Documentation Commenting and Connecting with Users Wikis as Documentation Systems Finding Your Voice Content Strategy for Community Documentation NEW Chapter Analyzing and Measuring Web Techniques NEW Chapter Open Source Documentation NEW Chapter Concepts and Tools of the Social Web Glossary, Expanded Bibliography, and Index

Author: Julie Barlow
Publisher: St. Martin's Press
ISBN: 1250102448
Category : Travel
Languages : en
Pages : 288

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Book Description
Jean-Benoît Nadeau and Julie Barlow spent a decade traveling back and forth to Paris as well as living there. Yet one important lesson never seemed to sink in: how to communicate comfortably with the French, even when you speak their language. In The Bonjour Effect Jean-Benoît and Julie chronicle the lessons they learned after they returned to France to live, for a year, with their twin daughters. They offer up all the lessons they learned and explain, in a book as fizzy as a bottle of the finest French champagne, the most important aspect of all: the French don't communicate, they converse. To understand and speak French well, one must understand that French conversation runs on a set of rules that go to the heart of French culture. Why do the French like talking about "the decline of France"? Why does broaching a subject like money end all discussion? Why do the French become so aroused debating the merits and qualities of their own language? Through encounters with school principals, city hall civil servants, gas company employees, old friends and business acquaintances, Julie and Jean-Benoît explain why, culturally and historically, conversation with the French is not about communicating or being nice. It's about being interesting. After reading The Bonjour Effect, even readers with a modicum of French language ability will be able to hold their own the next time they step into a bistro on the Left Bank.

Author: Danielle Dobson
Publisher:
ISBN: 9781922391070
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
Do you feel as though you are constantly 'on'? Do you project as though everything is under control but on the inside you are barely keeping your head above water? That each day is a constant struggle of competing priorities? Rather than juggling the two worlds of career and life, what if you could create a third alternative, your own, new, evolved world: one that works for you rather than against you? Breaking the Gender Code not only unpacks why women feel the constant pressure to keep so many balls in the air but also where this pressure comes from. In the process, this comprehensive and easy-to-read book: - reveals how the Gender Code unintentionally creates pressures, holds women back and limits potential - dismantles the outdated motherhood, superwoman and having-it-all myths - puts the Gender Code under the microscope and scrutinises the equation of productivity + business = worthiness - provides tools and strategies to create individual solutions for your unique context - shares tried-and-tested 'pressure releases'. Breaking the Gender Code encourages you to realise your contribution is highly valuable in all your roles, and the skills and capabilities strengthened by being a parent and caring for others is a powerful adaptive leadership and career asset. You don't need more of anything. By using what you already have, you are able to get what you actually want.

Author: John J. Gumperz
Publisher: Cambridge University Press
ISBN: 9780521288965
Category : Language Arts & Disciplines
Languages : en
Pages : 244

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Book Description
The volume will be of central interest to anyone concerned with communication in the fields of interethnic or industrial relations.

Author: Jaime B. Hansen
Publisher: Xlibris Corporation
ISBN: 1524578487
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
By definition, a business cant be transformative if its just more of the same. Leaders must have the vision to see things differently and the wherewithal to capitalize on all available talent. Talking about gender characteristics in the business world is an important, yet explosive topic. Much of the discussion today has become very one-sided, and therefore falls on deaf ears. Expanding the Conversation takes things in a different direction. Gender-related characteristics are called out without apology. Only then can they be leveraged holistically as both strengths and complements. In order to create powerful, disruptive shifts across a global economy, we must start addressing this discussion head-on and learn to positively exploit genderdominated attributes for a competitive advantage. Its not an easy discussion and its certainly not always fair. But to get anywhere, it needs to be honest. Leaders both current and future need to engage with curiosity and lead with intent. For those ready. . . its time to expand the conversation.

Author: Kristi Hedges
Publisher: AMACOM
ISBN: 0814437907
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Everyone wants to be the kind of leader who energizes and mobilizes others-yet too few are. Why is it so challenging to crack the code? All it takes is the right conversation…great leaders inspire action with their words. They spark enthusiasm and commitment. With a single conversation, they can change the direction of someone's life. Executive coach Kristi Hedges spent years studying exactly what inspiring leaders do differently. Informed by quantitative research and thousands of responses from leaders at all levels, she reveals that inspiring communication isn't about grand gestures. Instead, those who motivate us most do a few things routinely, consistently, and intentionally. In Inspiration Code, Kristi explains: Present: investing their attention carefully and guiding the flow of conversations Personal: speaking genuinely, listening generously, and bringing out the potential of those around the Passionate: exhibiting sincere emotion and exuding energy attuned to the situation Purposeful: helping others find meaning and see their place in the bigger picture Eye-opening and accessible, The Inspiration Code dispels common myths about how leaders communicate-and guides them in cultivating qualities that authentically excite. Inspired companies need inspirational leaders. Learn to unlock motivation, lift peoples ‘sights, and lead them into the future.