Author: Advertising Research FoundationPublisher: New York : Advertising Research Foundation
ISBN:
Category :
Languages : en
Pages : 79
Book Description
The Continuing Study of Newspaper Reading : Summary of Studies 1 to 42 Inclusive
Author: Advertising Research FoundationPublisher: New York : Advertising Research Foundation
ISBN:
Category :
Languages : en
Pages : 79
Book Description
The Continuing Study of Newspaper Reading
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 710
Book Description
The Continuing Study of Newspaper Reading
Author: A History of the Book in America, 5-volume Omnibus E-book
Author: David D. HallPublisher: UNC Press Books
ISBN: 1469628961
Category : History
Languages : en
Pages : 4704
Book Description
The five volumes in A History of the Book in America offer a sweeping chronicle of our country's print production and culture from colonial times to the end of the twentieth century. This interdisciplinary, collaborative work of scholarship examines the book trades as they have developed and spread throughout the United States; provides a history of U.S. literary cultures; investigates the practice of reading and, more broadly, the uses of literacy; and links literary culture with larger themes in American history. Now available for the first time, this complete Omnibus ebook contains all 5 volumes of this landmark work. Volume 1 The Colonial Book in the Atlantic World Edited by Hugh Amory and David D. Hall 664 pp., 51 illus. Volume 2 An Extensive Republic: Print, Culture, and Society in the New Nation, 1790-1840 Edited by Robert A. Gross and Mary Kelley 712 pp., 66 illus. Volume 3 The Industrial Book, 1840-1880 Edited by Scott E. Casper, Jeffrey D. Groves, Stephen W. Nissenbaum, and Michael Winship 560 pp., 43 illus. Volume 4 Print in Motion: The Expansion of Publishing and Reading in the United States, 1880-1940 Edited by Carl F. Kaestle and Janice A. Radway 688 pp., 74 illus. Volume 5 The Enduring Book: Print Culture in Postwar America Edited by David Paul Nord, Joan Shelley Rubin, and Michael Schudson 632 pp., 95 illus.
A History of the Book in America
Author: David Paul NordPublisher: UNC Press Books
ISBN: 0807832855
Category : History
Languages : en
Pages : 638
Book Description
V. 1. The colonial book in the Atlantic world: This book carries the interrelated stories of publishing, writing, and reading from the beginning of the colonial period in America up to 1790. v. 2 An Extensive Republic: This volume documents the development of a distinctive culture of print in the new American republic. v. 3. The industrial book 1840-1880: This volume covers the creation, distribution, and uses of print and books in the mid-nineteenth century, when a truly national book trade emerged. v. 4. Print in Motion: In a period characterized by expanding markets, national consolidation, and social upheaval, print culture picked up momentum as the nineteenth century turned into the twentieth. v. 5. The Enduring Book: This volume addresses the economic, social, and cultural shifts affecting print culture from Word War II to the present.
The Continuing Study of Newspaper Reading: 100-study Summary
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 72
Book Description
Advertising Principles and Problems
Author: James Dacon ScottPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 826
Book Description
National Advertising in Newspapers
Author: Neil Hopper BordenPublisher:
ISBN:
Category : History
Languages : en
Pages : 508
Book Description
Reader Interest in Editorial Features of Selected Daily Newspapers
Author: M. Catherine KerrThe Continuing Study of Newspaper Reading
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 72
Book Description