Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 356
Book Description
The Continuing Study of Newspaper Reading
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 356
Book Description
Encyclopedia of Journalism
Author: Christopher H. SterlingPublisher: SAGE Publications
ISBN: 1452261520
Category : Language Arts & Disciplines
Languages : en
Pages : 3131
Book Description
"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
The Measure of Democracy
Author: Daniel J. RobinsonPublisher: University of Toronto Press
ISBN: 1442638710
Category : History
Languages : en
Pages : 276
Book Description
Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners – market research surveys and American opinion polling – and charts its growth until its first uses by political parties.
Industrial Series
Author: United States. Bureau of Foreign and Domestic CommercePublisher:
ISBN:
Category : Business
Languages : en
Pages : 88
Book Description
Domestic Commerce Series
Author: Trade Association Opportunities in Marketing Research
Author: Theodore K. PasmaPublisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 88
Book Description
Patterns in the Dust
Author: Nancy Bernkopf TuckerPublisher: Columbia University Press
ISBN: 9780231053624
Category : History
Languages : en
Pages : 428
Book Description
Chiang Kai-shek's Chinese Nationalist government collapsed in 1949 despite United States support for the regime during the anti-Communist civil war. American policymakers were then forced to choose between rescuing the Nationalists or coming to terms with China's Communist government. The Truman Administration, caught up in the calculations of cold war diplomacy, refused to make a rash decision. Secretary of State Dean Acheson likened the Nationalist collapse to a tree falling in the forest--the United States would have to wait for the dust settled before it could see ahead clearly. Patterns in the Dust is a fresh look at a period overwhelmed by later events. Drawing on many previously unavailable sources, Nancy Bernkopf Tucker assesses the factors that influenced Washington policymakers during the critical few months in which the thirty-year estrangement between the two countries began. She examines the government's assessment of the chances for accommodation with the Chinese Communists, the careful efforts to ascertain American public opinion, and the effects of the Korean War which brought reasoned dialogue to an abrupt end. Patterns in the Dust highlights the flexibility that Dean Acheson retained in American policy toward China. Acheson emerges as a highly pragmatic man determined to preserve contacts with China simply because, as events have proved, that was the realistic way to conduct international relations.
Congressional Record
Author: United States. CongressPublisher:
ISBN:
Category : Law
Languages : en
Pages : 1398
Book Description
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Market Research Sources
Author: United States. Bureau of Foreign and Domestic CommercePublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 278
Book Description
Library of Congress Subject Headings: F-O
Author: Library of Congress. Subject Cataloging DivisionPublisher:
ISBN:
Category : Subject headings
Languages : en
Pages : 1534
Book Description