Author: Willard Blake Foster
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
Book Description
The Consumer Decision Making Process Involved in the Determination of Food Store Patronage Patterns
Author: Willard Blake Foster
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 210
Book Description
New Perspectives on Retailing and Store Patronage Behavior
Author: Torben Hansen
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Publisher: Springer Science & Business Media
ISBN: 1402079559
Category : Business & Economics
Languages : en
Pages : 132
Book Description
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
An Investigation of Consumer Patronage/shopping Decision-making Behavior Using an Information Processing Approach
Author: Kim Peterson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 378
Book Description
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 378
Book Description
Statistical Reference Index
Selected Aspects of Consumer Behavior
Dissertation Abstracts International
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 498
Book Description
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 498
Book Description
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Grocery Revolution
Author: Barbara E. Kahn
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Author: B. J. Dunlap
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 3319132547
Category : Business & Economics
Languages : en
Pages : 581
Book Description
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Behavioural Economics
Author: Peter E. Earl
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 488
Book Description
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 488
Book Description
Index to American Doctoral Dissertations
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 640
Book Description
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 640
Book Description