The Consultant's Guide to Publicity PDF Download

Author: Reece A. Franklin
Publisher: John Wiley & Sons
ISBN: 9780471126195
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Proven strategies for consultants on how to promote themselves-without looking like self-promoters Some consultants are forever quoted in the press. They seem to have suddenly emerged as the experts called upon to substantiate almost every news article relating to their fields. This book points the way to achieving this "expert" status. Written by a master self-promoter, it provides valuable tips on becoming a media source, including the right journalists to connect with and what they respond to best. Consultants will learn how to determine a promotable idea, how to identify the appropriate media for publicizing the idea, how to develop the various kinds of publicity vehicles-and how to do it all without the appearance of hucksterism. Demonstrates what consultants need to do to create their reputations Contains samples of publicity vehicles-such as news releases, newsletters, press kits and more REECE FRANKLIN (Chino Hills, California) heads his own marketing, advertising, and PR firm and conducts frequent seminars and classes on self-promotion. His 5 previous books include How to Market Your Home-Based Business.

Author: David A. Fields
Publisher: Morgan James Publishing
ISBN: 1683501659
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers

Author: Bruce L. KATCHER Ph.D.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814414370
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Whether you’re a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider’s Guide to Building a Successful Consulting Practice is an invaluable resource. Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to: Identify a market and narrow your focus • Make a smooth transition from employee to independent consultant • Sell effectively even if you’ve never sold before • Establish visibility through speaking, writing, and networking • Build credibility by leveraging the credibility of others • Set prices based on value • Develop a marketing strategy and divide your time between marketing and delivering your services • Keep plenty of work in your pipeline • Adapt and thrive in any market condition • And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.

Author: Entrepreneur magazine
Publisher: Entrepreneur Press
ISBN: 1613082673
Category : Business & Economics
Languages : en
Pages : 199

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Book Description
Leading entrepreneurs into the multi-billion dollar consulting industry, the experts at Entrepreneur show you how to capitalize on your talents to help others achieve their business goals. Coached by experts, learn to define your market, find and keep clients, obtain licenses, set rates, monitor cash flow, hire staff, prepare contracts, agreements, and reports, and more. Includes new interviews with successful consultants, updated answers to frequently asked questions, and a completely refreshed list of the top 20 consulting businesses.

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 333

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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Author: Roger Darnell
Publisher:
ISBN: 9781032012650
Category : Public relations
Languages : en
Pages : 174

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Book Description
For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: - The basics of positive, proactive, strategic communications for individuals and organizations - What it means to be a PR expert in the creative industry and to do great work - An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more - Customer service and all it entails - Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

Author: Jennifer Torreano
Publisher:
ISBN: 9780838948590
Category : Academic libraries
Languages : en
Pages : 442

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Book Description
Training Research Consultants is a collection of perspectives and training materials from colleges and universities of many types and sizes that you can adapt for your own context. In four thorough parts--Introduction to Theory and Practice, Library Case Studies, Perspectives from Campus Partners, and Consultant Perspectives--the book covers learning theories, the role of research consultants in encouraging student intellectual development, program administration, hiring practices, training, and assessment. Finally, there are two reflections from research consultants, reminding us of the impac.

Author: Dan Ramsey
Publisher: Simon and Schuster
ISBN: 1605509914
Category : Business & Economics
Languages : en
Pages : 309

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Book Description
Consultants work in all fields. They operate from offices and from home, work for investment firms and as personal trainers, or have expertise as accountants and wedding planners. The independence, flexibility, and potential income it brings make for an exciting and satisfying career. And it’s an increasingly popular one for highly skilled, motivated professionals who’ve been laid off in this unstable economy. This guide features tips and tricks to help beat the competition, including how to: Set—and keep—personal and financial goals Organize important paperwork Price and market specific services Create advertising and publicity plans Grow a business, from finding a partner to managing employees Minimize and eliminate business risks Consultants are paid well for their advice—if they know how to operate a successful business. With advice from experts in a variety of areas, this valuable guide helps you create the business of your dreams!

Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438110618
Category : Advertising
Languages : en
Pages : 337

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Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.

Author: Harry Mills
Publisher: AMACOM
ISBN: 0814413218
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify and maximize the potential growth opportunities in their companies and gives them a step-by-step system for building a high-profit practice. The book shows readers how to: * Identify high-profit customers and build lifelong relationships with them * Stand out from competitors by differentiating their firm, services, and people * Build a million dollar referral network. Packed with more than 80 reproducable tools and templates, The Rainmaker's Toolkit shows how to find the gold hidden within every company.