Author: Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 0
Book Description
The Complete MBA Companion
Author: The Complete MBA Companion
Author: IMD International (Institute)Publisher: Financial Times/Prentice Hall
ISBN: 9780273627296
Category : Business & Economics
Languages : en
Pages : 706
Book Description
The latest in management thinking from the world's leading business schools.
MBA Companion
Author: Paul DaintyPublisher: Palgrave Macmillan
ISBN: 9781403998859
Category : Business & Economics
Languages : en
Pages : 320
Book Description
The MBA Companion both maps out the academic terrain covered on an MBA, exploring the context in which management ideas have developed and how the disciplines inter-relate and it provides a developmental tool that can help students extract the maximum benefit from their MBA--both during their time at Business School and in the longer term with regard to their career.
Complete MBA Companion
Author: Wharton SchoolPublisher: Pitman Publishing
ISBN: 9780273635383
Category : Industrial management
Languages : en
Pages : 678
Book Description
Mastering Strategy
Author: Saïd Business SchoolPublisher: Pearson Education
ISBN: 9780273649304
Category : Business & Economics
Languages : en
Pages : 458
Book Description
Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.
Financial Times Mastering Strategy
Author: Mastering Marketing
Author: Publisher: Financial Times/Prentice Hall
ISBN: 9780273642220
Category : Marketing
Languages : en
Pages : 342
Book Description
Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges for marketers in the 21st century. It shows you how to take advantage of new technology-driven marketing channels; how to predict and influence customer needs; and how to ensure the marketing message is understood and communicated throughout your company, and not just within advertizing and sales. Mastering Marketing features new ideas based on cutting edge research material developed into accessible articles as advocated by four of the worlds top business schools. Here is your single-source guide to becoming a master of marketing. Featuring the brightest business minds from leading international business schools, including: Philip Kotler on where do we go from here?; Sean Meehan on customer value; Jerry Wind on strategic thinking in the global era; Tim Ambler on measuring marketing; Leonard Lodish on advertizing and sales; Philip Parker on how to prioritize markets; Lakshman Krishnamurthi on pricing; David Soberman on information management; Scott Armstrong on forecasting; James Anderson on escaping the commodity trap; George S. Day on building relationships; Abba Krieger on market segmentation; Alice Tybout on connecting with consumers ...Whats inside: "I continue to believe that marketing, correctly interpreted and practiced, is the key to company adaptability and profitability." Philip Kotler, p 5 "... according to research other departments regard marketing as only half as good as themselves in terms of strategic thinking, creative problem solving and doing things well." Tim Ambler, p 27 "Many researchers would be willing to improve forecasts in a company for no fixed fee just a small percentage of the savings would provide an excellent living." J. Scott Armstrong, p 54 "Marketing has always been the art of magically combining knowledge about customers and competitors with corporate capabilities to generate profit." David Soberman, p 247 "In the end, our business model will no longer be based on transactions but on relationships." Jerry Wind, p 326
Mastering Marketing
Author: Mastering Global Business
Author: George BickerstaffePublisher: Financial Times/Prentice Hall
ISBN: 9780273637066
Category : Business & Economics
Languages : en
Pages : 367
Book Description
No business will escape the global economy; it's your biggest opportunity and your biggest threat. How do you become a global player? The Complete NBA Companion in Global Business has the answers.
The Portable MBA Desk Reference
Author: Nitin NohriaPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 704
Book Description
The brand-new edition of the ultimate desktop tool The PORTABLE MBA DESK REFERENCE Substantially revised, completely updated How do I analyze a balance sheet? What is business process reengineering? Where can I get financial information about overseas companies? What kinds of services does the Department of Commerce provide to exporters? When it comes to finding quick answers to these and other important business questions, thousands of people depend on The Portable MBA Desk Reference-the complete all-in-one guide to business terms, facts, ideas, and resources. Now this Second Edition has been extensively revised to include the very latest business topics and data, plus new cutting-edge sections on technology, and much more. Organized into two easy-to-use sections, it contains an A-to-Z encyclopedia covering key topics ranging from accounting and marketing to manufacturing and strategy, plus a comprehensive resource guide for finding specific information-in print and on line-on dozens of subjects. Ideal for a quick-take or a fast refresher, this edition of The Portable MBA Desk Reference is the best colleague you'll ever have. A selection of Book-of-the-Month Club, Money Book Club, and Quality Paperback Book Club. Being in business today means navigating a daunting array of jargon, theories, and data covering hundreds of topics-any one of which could have the power to make or break your success at any time. That's why thousands of people depend on The Portable MBA Desk Reference-the complete one-stop source of quick-access information on hundreds of key business terms, concepts, and resources. From accounting and advertising to management and manufacturing, this ready reference puts a wealth of essential knowledge right at your fingertips. Now substantially revised and updated, this outstanding second edition of The Portable MBA Desk Reference keeps pace with the latest developments in business practice, including cutting-edge information on the Internet and electronic commerce, plus up-to-the-minute business facts, figures, and more. Like its successful predecessor, this new edition offers the combined wisdom of experts from every field of business-all skillfully presented in two user-friendly sections. PART ONE is an easy-to-use A-to-Z encyclopedia of major business topics, with plain-English coverage of crucial terminology and subjects in accounting, economics, finance, international business, management, manufacturing, marketing, and strategy. You'll also find helpful mini-case studies and real-life examples, plus time-saving cross-references to related entries. PART TWO is a comprehensive and up-to-date directory of sources of vital business information. It tells you exactly where to look-in print and on line-and whom to contact for information on dozens of business areas, including advertising, marketing demographics, corporate and industrial financial data, economic data, international business, and more. You'll also find appendices packed with hard business facts, numbers, and lists-perfect for beefing up an important report or preparing for that last-minute meeting. Whether you're looking for a quick-take or a complete business refresher course, The Portable MBA Desk Reference, Second Edition is an essential companion for your trip to the top. The Portable MBA Series The Portable MBA series, with over 450,000 copies sold, provides instant "MBA literacy" to managers, professionals, and business owners. Portable MBA books provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. As such, The Portable MBA series provides the most authoritative continuing business education available.