Author: Robert Marich Publisher: Taylor & Francis ISBN: 0240806875 Category : Business & Economics Languages : en Pages : 314
Book Description
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Author: Christopher Holland Publisher: ISBN: 9780971835610 Category : Performing Arts Languages : en Pages : 178
Book Description
Every year thousands of filmmakers like you unleash their newly completed movies upon the film festival circuit. Whether you're a first-timer with a comedy short or a seasoned veteran with a documentary feature, you all face the same set of problems. You all ask the same questions. You all want the pleasure of seeing your film play before a festival audience and gain the recognition it deserves. This is your book. Film Festival secrets will help you select the right festivals for your film, prepare your festival screener, save money on festival fees, create marketing collateral, and craft a screening sell out plan. And that's just the beginning.
Author: Tiiu Lukk Publisher: ISBN: 9781879505384 Category : Performing Arts Languages : en Pages : 308
Book Description
Demystifies marketing issues in the film industry, revealing inside information on distributor strategies and their marketing expenditures and profiling marketing strategies of films of widely varying budgets, genres, and intended audiences. Much of the material is presented in the words of professional marketers, distributors, and filmmakers. Films profiled include Pulp Fiction, Welcome to the Dollhouse, and Crumb. For independent filmmakers and all those hoping to work in film distribution and marketing. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Jon Reiss Publisher: Hybrid Cinema ISBN: 9780982576205 Category : Business & Economics Languages : en Pages : 354
Book Description
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Author: David M. Rosen Publisher: Grove Press ISBN: 9780802131874 Category : Business & Economics Languages : en Pages : 326
Book Description
Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used
Author: Russell Schwartz Publisher: Routledge ISBN: 1351613448 Category : Art Languages : en Pages : 308
Book Description
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Author: Mark Steven Bosko
Author: Annika Pham
Author: Robert Marich
Author: Christopher Holland
Author: Tiiu Lukk
Author: Marich, Robert
Author: Gregory Goodell
Author: Jon Reiss
Author: David M. Rosen
Author: Russell Schwartz