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Author: Susan Drake Publisher: Penguin ISBN: 9781592576715 Category : Business & Economics Languages : en Pages : 356
Book Description
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Author: Susan Drake Publisher: Penguin ISBN: 9781592576715 Category : Business & Economics Languages : en Pages : 356
Book Description
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Author: Hap Klopp Publisher: ISBN: 9780028617442 Category : Business & Economics Languages : en Pages : 294
Book Description
Managing cash flow, keeping employees happy and productive, complying with employment laws, and fighting back competition are all problems any manager must face daily. Now there is step-by-step help for everything from how to maximize the success of your products to how to solve the problems that sap a business' productivity. Included are anecdotes from the author about his successes in business, the problems he faced, and how he overcame them.
Author: Barbara Weltman Publisher: Penguin Putnam ISBN: 9780028638423 Category : Business & Economics Languages : en Pages : 359
Book Description
Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.
Author: Jonathan Margolis Publisher: John Wiley & Sons ISBN: 0470457805 Category : Business & Economics Languages : en Pages : 386
Book Description
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.
Author: Barbara Weltman Publisher: Alpha ISBN: 9781101082881 Category : Business & Economics Languages : en Pages : 384
Book Description
A successful career - at your own front door! For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more. ?Features the most current information on everything from Internet businesses to taxes and guerrilla marketing ?Includes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how
Author: Sarah White Publisher: Penguin ISBN: 144069611X Category : Business & Economics Languages : en Pages : 490
Book Description
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Author: Susan Drake
Author: Susan Drake
Author: Hap Klopp
Author: Rieva Lesonsky
Author: Dave Taylor
Author: John Riddle
Author: Barbara Weltman
Author: Jonathan Margolis
Author: Sonya Shelton
Author: Barbara Weltman
Author: Sarah White