Author: Thomas Morkes
Publisher: Insurgent Publishing LLC
ISBN: 9781940715179
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
In The Complete Guide to Pay What You Want Pricing, you will discover:1. how to delight your audience?2. how to expand your marketing reach?3. and how to multiply sales of new and existing products or services?By letting your customers choose their price.

Author: Richard Reisman
Publisher: Business Expert Press
ISBN: 1631574787
Category : Business & Economics
Languages : en
Pages : 195

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Book Description
Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on discrete transactions at prices that consumers see as exploitive. This book explains how a revolutionary approach to pricing can solve these problems. It proposes a new architecture for cooperative service relationships that is personalized and continuously adaptive. FairPay operationalizes a new logic for conducting ongoing business relationships that adaptively seek win-win value propositions in which price reflects value. At a practical level, the author explains how this can be applied to transform a range of industries -- with motivations, and guidelines for implementation in stages -- to enhance loyalty, market share, and profits. At a conceptual level, he explores how novel processes for participative co-pricing can dynamically seek agreement on win-win value propositions -- to approach optimal price discrimination over a series of transactions. FairPay applies modern behavioral economics in choice architectures that enable deep relationship marketing. An online supplement is provided.

Author: Adrian Calabrese
Publisher: Llewellyn Worldwide
ISBN: 0738723878
Category : Self-Help
Languages : en
Pages : 274

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Book Description
Get everything you ever wanted in 6 easy steps! Within you lies the secret of your dreams—powerful spiritual and intuitive reserves that allow you to achieve your goals and transform your life. Learn how you can begin immediately to manifest everything you want or need with the step-by-step approach presented by Dr. Caeabrese. Hundreds of her clients and students have achieved outstanding practical results using the methods in this book, which includes interactive workbook sections. Follow the sure-fire 6-step method for drawing whatever you want into your life Use any of the 60 affirmations to help you manifest your goals Discover your hidden talents and creative abilities, and use them to give your manifesting work a final blast of energy Learn ways to ensure that your request to the universe has been transmitted Love, money, cars, homes, even good health-discover how to get whatever you desire in 6 easy steps with How to Get Everything You Ever Wanted.

Author: Andrew L. Berkin
Publisher:
ISBN: 9780692783658
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
There are hundreds of exhibits in the investment "factor zoo." Which ones are actually worth your time, and your money? Andrew L. Berkin and Larry E. Swedroe, co-authors of The Incredible Shrinking Alpha, bring you a thorough yet still jargon-free and accessible guide to applying one of today's most valuable quantitative, evidence-based approaches to outperforming the market: factor investing. Designed for savvy investors and professional advisors alike, Your Complete Guide to Factor-Based Investing: The Way Smart Money Invests Today takes you on a journey through the land of academic research and an extensive review of its 50-year quest to uncover the secret of successful investing. Along the way, Berkin and Swedroe cite and distill more than 100 academic papers on finance and introduce five unique criteria that a factor (at its most basic, a characteristic or set of characteristics common among a broad set of securities) must meet to be considered worthy of your investment. In addition to providing explanatory power to portfolio returns and delivering a premium, Swedroe and Berkin argue a factor should be persistent, pervasive, robust, investable and intuitive. By the end, you'll have learned that, within the entire "factor zoo," only certain exhibits are worth visiting and only a handful of factors are required to invest in the same manner that made Warren Buffett a legend. Your Complete Guide to Factor-Based Investing: The Way Smart Money Invests Today offers an in-depth look at the evidence practitioners use to build portfolios and how you as an investor can benefit from that knowledge, rendering it an essential resource for making the informed and prudent investment decisions necessary to help secure your financial future.

Author: Anthony J. Evans
Publisher: Do Sustainability
ISBN: 1913019276
Category : Business & Economics
Languages : en
Pages : 519

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Book Description
First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide. In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing economic issues.

Author: Michael R. Miller
Publisher: Que Publishing
ISBN: 0133581373
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
The whole truth about Bitcoin...So you can decide for yourself! Bitcoin: it’s the worldwide virtual currency everyone’s talking about. But most explanations of Bitcoin are completely bewildering—they’re either written by people in thrall with it or by those appalled by the very notion of an alternative currency. What’s the real story? How does Bitcoin work? Where did it come from? What’s it good for? How do you get, store, and spend Bitcoins? And should you? The Ultimate Guide to Bitcoin answers all your questions—honestly, objectively, and in plain English. Michael Miller has spent his life demystifying complicated ideas and technologies: he’s helped more than 1,000,000 readers in over 150 easy-tounderstand books. Now, he explains Bitcoin in ways everyone can understand. Miller will help you decide for yourself if Bitcoin should be part of your life. And if the answer is “Yes,” he’ll help you make the most of it! Is Bitcoin the currency of the future— or just the latest scam? Why does anyone think Bitcoins have value? Are Bitcoins legal? Are Bitcoins really untraceable? How and where can I buy Bitcoins? How do I choose a Bitcoin exchange? How do I find out what my Bitcoins are worth? Can I trade Bitcoin just like other currencies? Can I really mine my own new Bitcoins? Is Bitcoin taxable? Where should I store my Bitcoins? How much Bitcoin fraud and theft really exists? Which merchants accept Bitcoin? How safe—or risky—is Bitcoin? How does Bitcoin compare to other virtual currencies? What’s the future of Bitcoin?

Author: Hermann Simon
Publisher: Springer
ISBN: 3319994565
Category : Business & Economics
Languages : en
Pages : 569

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Book Description
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238

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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Author: Pete Matthew
Publisher: Harriman House Limited
ISBN: 0857196529
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
In The Meaningful Money Handbook, personal finance expert and podcaster extraordinaire Pete Matthew guides you through everything you need to KNOW and everything you need to DO to build a secure financial future for yourself and your family. This is achievable for everyone by following three simple steps: 1. Spend less than you earn and clear debt. 2. Insure against disaster. 3. Build up your savings and invest wisely. You will learn: • How to get out of debt as quickly as possible. • Techniques for good financial control, so you can avoid getting into debt again. • The importance of insurance for laying down a foundation on which to build a solid financial plan, which isn’t washed away by an unexpected disaster. • How to save and invest simply and efficiently so that you can work your way towards future financial freedom. No matter your starting position, or your existing level of comfort with dealing with your money, Pete Matthew’s calm, straightforward and jargon-free approach will appeal to you and help you to set out on the right path. The Meaningful Money Handbook is a practical guide to succeeding with money by cutting out the stuff you don’t need to know, and clarifying the essential things you need to do, to make a real difference to your life. Don’t put it off any longer – pick up this book and start to take a meaningful approach to your money today.

Author: Jenny Blake
Publisher: Running Press Adult
ISBN: 0762446056
Category : Self-Help
Languages : en
Pages : 306

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Book Description
Just graduated? Feeling a little lost? Life After College is like a portable life coach, giving you straightforward guidance on maneuvering the real world--along with tips, inspiration, and exercises for getting you where you want to go. Congrats, you've graduated! You have your whole life ahead of you. Do you feel overwhelmed? Unsure? Deluged with information, but no real plan? Jenny Blake's Life After College gives you practical, actionable advice, helping you to navigate every area of your life -- from work, money, dating, health, family, and personal growth -- to help you see the big picture. It will get you focusing on your goals, dreams, and highest aspirations so that you can create the life you really want. Now in a repackaged edition!