The Complete Guide to Hospital Marketing, Second Edition PDF Download

Author: Patrick T. Buckley
Publisher: HC Pro, Inc.
ISBN: 1601463510
Category : Advertising
Languages : en
Pages : 191

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Book Description
A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Author: Patrick T. Buckley
Publisher: HC Pro, Inc.
ISBN: 1601460473
Category : Business & Economics
Languages : en
Pages : 161

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Book Description
Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon many of the key elements and unique challenges you'll face. [..] It is an essential primer for hospital marketing professionals [Ed.]

Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284181618
Category : Medical
Languages : en
Pages : 338

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Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.

Author: Mohammed Ilias
Publisher: Notion Press
ISBN: 1637455208
Category : Medical
Languages : en
Pages : 219

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Book Description
Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Author: Joe Vitale
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR

Author: Richard K. Thomas
Publisher:
ISBN: 9781640551589
Category :
Languages : en
Pages :

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Book Description
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--

Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 116

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Book Description

Author: Neil Baum
Publisher: Springer
ISBN: 3319110950
Category : Medical
Languages : en
Pages : 281

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Book Description
This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help the physician decide what kind of practice they would like to join (i.e. private practice, small group practice, solo practice, hospital employment, large group practice, academic medicine, or institutional\government practice) as well as understand the basics of contracting, restrictive covenants and how to navigate the road to partnership. Additional topics covered include, monthly balance sheets, productivity, overhead costs and profits, trend analysis and benchmarking. Finally, the book provides advice on advisors that doctors will need to help with the business of their professional and personal lives. These include accountants, bankers, lawyers, insurance agents and other financial advisors. The Complete Business Guide for a Successful Medical Practice provides a roadmap for physicians to be not only good clinical doctors but also good businessmen and businesswomen. It will help doctors make a difference in the lives of their patients as well as sound financial decisions for their practice.

Author: Gamini Gunawardane
Publisher: World Scientific
ISBN: 9813279532
Category : Business & Economics
Languages : en
Pages : 515

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Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Author: Stefani Daniels
Publisher:
ISBN: 9781556452147
Category : Hospital utilization
Languages : en
Pages : 0

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Book Description
The Hospital Guide to Contemporary Utilization Review is a comprehensive resource designed to identify utilization review (UR) best practices and provide guidance on developing and enhancing a contemporary UR committee. This book focuses on the latest UR and patient status requirements to help hospitals perform high-quality reviews and comply with regulations. The book covers a range of topics, including compliance with the UR Condition of Participation, legal obligations of a hospital, contract language, and compliant UR plan language to provide an understanding of the expectations of a UR program. Tips for intradepartmental collaboration are included to guide professionals through the process of selecting a physician advisor and partnering with nurses, case managers, and revenue cycle team members. This book will help you do the following: Identify the components of a best practice hospital utilization review (UR) program Describe the legal obligations of the hospital to comply with chapter 42 CFR 482.30 of the Conditions of Participation (CoP) Use the publication as a tool to assess his or her own hospital's UR processes Summarize the benefits of a dedicated UR team to promote compliance with the CoP Facilitate the development of a contemporary UR committee Assess an organization's opportunities to improve processes to benefit patient care and hospital success Recommend compliant language for the organization's UR plan Construct commercial contract language, in collaboration with the organization's contract manager, that promotes a partnership to ensure appropriate use of acute care resources Seek out operational resources to perform high-quality reviews that fully comply with the CoP Explain the connection between a good utilization review plan and the hospital revenue cycle initiatives