Author: Chad S. White Publisher: Createspace Independent Publishing Platform ISBN: 9781546910633 Category : Languages : en Pages : 488
Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Author: Susan Gunelius Publisher: Entrepreneur Press ISBN: 1613083831 Category : Business & Economics Languages : en Pages : 359
Book Description
Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way
Author: Winton Churchill Publisher: Morgan James Publishing ISBN: 9781600374210 Category : Business & Economics Languages : en Pages : 168
Book Description
The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.
Author: Bruce C. Brown Publisher: Atlantic Publishing Company ISBN: 1601380429 Category : Business & Economics Languages : en Pages : 290
Book Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.
Author: Bruce C. Brown Publisher: ISBN: Category : Languages : en Pages : 405
Book Description
Researchers estimate that e-mail marketing revenues have recently surpassed 1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity.
Author: Chad White Publisher: Createspace Independent Publishing Platform ISBN: 9781500981976 Category : Customer relations Languages : en Pages : 0
Book Description
"Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
Author: Michael R. Miller Publisher: Pearson Education ISBN: 0132116855 Category : Business & Economics Languages : en Pages : 835
Book Description
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb
Author: Rob Eagar Publisher: ISBN: 9781729428498 Category : Languages : en Pages : 154
Book Description
Discover how your email "Send" button can send more money to your author bank account. "Rob Eagar gets great results and I highly recommend him..." - Dr. John Townsend, New York Times bestselling co-author of Boundaries "If you want to increase your book sales, I give Rob Eagar my highest recommendation..." - Lysa TerKeurst, 5-time New York Times bestselling author Does marketing your book on social media feel like more of a hassle than a help? Are you tired of wasting time and ready to do what works best? Email marketing is the best solution to welcome new fans, keep readers engaged, and drive more book sales. In The Author's Guide to Email Marketing, Rob Eagar outlines how to use email to get people to buy your books. Rob has helped both fiction and nonfiction authors hit the New York Times bestseller list. As you apply the principles in this guide, you will confidently learn how to: Create persuasive emails that convert subscribers into buyers Double your email sign-up rate for free using irresistible incentives Build a following that skyrockets your sales when you launch a new book Revive interest in backlist titles, no matter when they were published Overcome email "writer's block" and send newsletters that sell Whether you write fiction or non-fiction, self-publish or work with a publisher, let Rob show you how to build a list and send smart emails that grow your sales. Buy a copy of The Author's Guide to Email Marketing and get more readers to click the "buy" button for your books. Have you read every book in The Author's Guide Series from Rob Eagar? Other books include: The Author's Guide to Marketing Books on Amazon The Author's Guide to Write Text That Sells Books
Author: Robert W. Bly Publisher: Penguin ISBN: 9780028642109 Category : Business & Economics Languages : en Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Chad S. White
Author: Susan Gunelius
Author: Herschell Gordon Lewis
Author: Winton Churchill
Author: Bruce C. Brown
Author: Bruce C. Brown
Author: Chad White
Author: Michael R. Miller
Author: Rob Eagar
Author: Robert W. Bly