The Complete Dictionary of Buying and Merchandising PDF Download

Author: Murray Krieger
Publisher:
ISBN:
Category : Merchandising
Languages : en
Pages : 134

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Book Description

Author: Capt. A Nagaraj Subbarao
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
This book is aimed for students of Marketing as well as anyone who is interested in the subject including working professionals. As we all know marketing is a vast subject and covers a wide range of topics including but not restricted to Branding, Media, Advertising, Public Relations, Retail, Positioning, Digital Marketing etc. Through this book, readers will get to understand and know various terms or definitions that we typically use in marketing parlance. We have managed to gather over 2000+ such terms and phrases that people normally associate with marketing. This will help students understand the area much better that they are exploring under marketing. We have also included 2 more sections in addition to the definitions namely: Insights and a Did you know section. The insights will cover various industry related information which gives factual data support to all we learn in marketing. For example:  How many Households (HH) are there in India?  What is the average HH size?  What is the male/ female ratio split in India?  What is TV penetration in India? Etc In the Did you know section, we cover various aspects of brands, products, categories that gives deeper understanding about them.

Author: Jerry M. Rosenberg
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising

Author: Jeanne Dancette
Publisher: PUM
ISBN: 2760617769
Category : Business & Economics
Languages : en
Pages : 376

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Book Description

Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1010

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Book Description

Author: Charles Doyle
Publisher: Oxford University Press
ISBN: 0191059609
Category : Reference
Languages : en
Pages : 543

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Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Author: Maryanne Smith Bohlinger
Publisher: Allyn & Bacon
ISBN: 9780205121960
Category : Business & Economics
Languages : en
Pages : 612

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Book Description

Author: George Gregory
Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 1094

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Author: John Ash
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 650

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Book Description

Author: Hiram C. Barksdale
Publisher:
ISBN: 9780884062608
Category : Business & Economics
Languages : en
Pages : 504

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Book Description