The Competitive Strategy of the Product Life Cycle Revisited PDF Download

Author: Kusno Tanuwidjaja
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 146

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Author: Chester R. Wasson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 326

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Author: Tamar Almor
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle.

Author: 50minutes,
Publisher: 50 Minutes
ISBN: 2806268397
Category : Business & Economics
Languages : en
Pages : 33

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Book Description
The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Author: Colin Egan
Publisher: Routledge
ISBN: 1136359095
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

Author: Chartered Institute of Marketing
Publisher: Routledge
ISBN: 0750626135
Category : Konkurrencestrategi
Languages : en
Pages : 299

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Book Description
This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.

Author: Malcolm Warner
Publisher: Routledge
ISBN: 1000143236
Category : Business & Economics
Languages : en
Pages : 377

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Book Description
This edited volume first considers the economic background of the recent changes in HRM in the People's Republic of China from 1978 to the present day, exploring the change from a command economy to a more market-led one. It then goes on to look at the demise of so-called 'iron rice bowl' policy once dominated by a Soviet-inspired Personnel Management model to one now characterized by possibly Japanese, as well as Western-influenced HRM, albeit with what are widely described as 'Chinese characteristics'. Finally, it concludes with a comparative analysis of the contributions in the book on China vis-a-vis an appraisal of these with the national HRM systems of Japan and South Korea. This volume was previously published as a special issue of the International Journal of Human Resource Management.

Author:
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
"Shrewd attention to the product life cycle is critical to competitive advantage. That means managing everything from product development to the service life cycle. This collection provides a comprehensive guide to the product life cycle, with articles on collaborative project design, going to market, managing the service life cycle, and more. Included are Kim Clark and Takahiro Fujimoto's "The Power of Product Integrity" and the best-selling "Exploit the Product Life Cycle" by Theodore Levitt."--

Author: Pieter J. Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702176753
Category : Social Science
Languages : en
Pages : 548

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Book Description
Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.

Author: P. Buckley
Publisher: Springer
ISBN: 0230250467
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
The key writings by the authors on the future of the multinational enterprise published over the last thirty years. It contains seminal pieces with a new introduction and conclusion to tie these pieces together in a comprehensive overview of the theory of the multinational enterprise.