Author: Publisher:
ISBN:
Category : Agricultural research
Languages : en
Pages : 36
Book Description
The Competitive Position of Kansas in Marketing Beef
Author: Publisher:
ISBN:
Category : Agricultural research
Languages : en
Pages : 36
Book Description
The Competitive Position of Kansas in Marketing Beef
Author: James Dallas GoetzingerPublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 274
Book Description
The Competitive Position of Kansas in Marketing Beef
Author: John Henry McCoyPublisher:
ISBN:
Category : Beef cattle
Languages : en
Pages : 27
Book Description
Marketing of Livestock, Meat, and Meat Products, 1962-June 1967
Author: Betty B. BaxtresserPublisher:
ISBN:
Category : Cold-storage lockers
Languages : en
Pages : 80
Book Description
The Competitive Position of Kansas in Marketing Hogs
Author: Paul L. KelleyPublisher:
ISBN:
Category : Agricultural research
Languages : en
Pages : 48
Book Description
Competitive Edge
Author: Sarah ChessPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
In the last few years the beef industry has rapidly begun to change. The beef industry during my lifetime will not look like the same industry as during my grandfather's. Input costs are rising dramatically, as well as land values. Weather events have impacted the industry and the supply cycle is beginning to change. Producers need to find ways to get higher prices for their cattle in order to remain profitable. One way to increase their profit is through branded beef and alliance programs. The problem is that cattlemen are good at raising quality products, but they are not the best marketers. Over the past several years though, several beef alliances have formed. There are so many options available today that it can be difficult for a producer to know where to start. This thesis focuses on developing a solution to that problem. Through this thesis, an online marketing tool was developed. Producers will visit this tool and fill out a simple questionnaire about their operation. They will be given results that will include branded beef programs for which they qualify, along with contact information to find out more. This tool gives producers access to 100 marketing programs, over twenty USDA Process Verified Programs, and close to thirty Quality Systems Assessment programs. This will be a beneficial tool for producers to take a commodity product and change it into a valuable branded product for the consumer.
Library List
Author: National Agricultural Library (U.S.)Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 80
Book Description
The North American Beef Industry in Transition
Author: Andrea M. BrocklebankPublisher: Nova Publishers
ISBN: 9781604561210
Category : Business & Economics
Languages : en
Pages : 198
Book Description
This book provides an in-depth analysis of the factors providing the impetus for change in the North American beef industry and how the industry is responding to the challenges. The beef industry story provides lessons for other agri-food industries attempting to respond to rapidly evolving food markets. The book provides important insights into the process whereby industries respond to a rapidly changing marketplace and, in particular, industries with complex supply chains consisting of many actors. The agri-food industry provides an excellent example of a market that is evolving rapidly in ways few would have contemplated even a few years ago. The beef industry has an exceedingly complex supply chains that must co-ordinate complex resources such as genetics, extensive grazing, precision feeding strategies, high tech processing, cold chain logistics and food safety protocols. The interaction between changing demands and the beef industry's responses to an evolving marketplace provide the focus of the book. The book examines the process whereby the beef industry prior is making the transition from a supplier of commodities to a provider of differentiated products with attributes tailored to individual consumers. The book then provides a theoretical basis for the examination of evolving supply chains and a means by which the industry's response can be assessed using modern quantitative methods. Case studies are developed to dig deeper into the transition the beef industry is experiencing. Insights are drawn for other agri-food sectors facing similar challenges. Ranchers have always had a special place in the cultural heritage that defines North Americans and beef has been the premium product in the dietary hierarchy in traditional North American cuisine. As urban dwellers who are generations removed from agricultural production now overwhelmingly make up the consumer base, the image of cattle producers is buffeted by new customer priorities such as animal welfare, environmental sustainability and the ability to determine the place of origin of their food. As the proportion of food consumed at home declines and consumers seek to expand their range of culinary experiences, food from cultures where beef is not a mainstay of the diet have gained more prominence. These restaurant experiences are increasingly being reflected in the near table ready products on offer in supermarkets. Consumers are still likely to enjoy a good steak, other traditional beef products now struggle for consumers. The implications of the response of the beef industry to the changes buffeting the sector goes beyond strictly commercial concerns and will determine the place of beef and the industry's participants in the evolving North American culture.
Small business problems in the marketing of meat and other commodities
Author: Abstracts of Recent Published Material on Soil and Water Conservation
Author: Publisher:
ISBN:
Category : Soil conservation
Languages : en
Pages : 804
Book Description
Abstracts for Dec. 1954- issued in the Agricultural Research Service's series ARS-41.