The Communications Audit PDF Download

Author: Anthony Booth
Publisher: Gower Publishing Company, Limited
ISBN: 9780566027253
Category : Communication in management
Languages : en
Pages : 0

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Author: Cal W. Downs
Publisher: Guilford Press
ISBN: 1462506607
Category : Language Arts & Disciplines
Languages : en
Pages : 308

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Book Description
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

Author: Owen Hargie
Publisher: Routledge
ISBN: 1134122047
Category : Psychology
Languages : en
Pages : 522

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Book Description
Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They also underscore the necessity for organizations to put in place validated techniques to enable them to systematically measure and monitor their communications. This Handbook equips readers with the vital analytic tools required to conduct such assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia: provide a comprehensive analysis of research, theory and practice pertaining to the communication audit approach review the main options confronting organizations embarking on audit discuss the merits and demerits of the approaches available provide case studies of the communication audit process in action illustrate how findings can be interpreted so that suitable recommendations can be framed outline how reports emanating from such audits should be constructed. This second edition arrives at a time of considerable growing interest in the area. A large volume of research has been published since the last edition of the book, and the text has been comprehensively updated by reviewing this wealth of data. In addition, new chapters on social network analysis and auditing the communication revolution have been added, together with new case study chapters illustrating audits in action.

Author: Owen Hargie
Publisher: Psychology Press
ISBN: 9780415186414
Category : Audit
Languages : en
Pages : 390

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Book Description
This book could serve as the module text in organisational communication for final year undergraduates/postgraduates. It is also a complete handbook for those whose task it is to carry out an audit.

Author: Cal W. Downs
Publisher: Addison-Wesley Longman
ISBN:
Category : Auditoría administrativa
Languages : en
Pages : 244

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Author: Gerald M. Goldhaber
Publisher:
ISBN:
Category : Auditing
Languages : en
Pages : 307

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Author: Jade Shalala
Publisher: GRIN Verlag
ISBN: 3346236927
Category : Business & Economics
Languages : en
Pages : 38

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Academic Paper from the year 2019 in the subject Business economics - Corporate communication, grade: 70, , language: English, abstract: This paper covers all the essential basics of corporate communications, including the relationship between corporate communications and corporate branding, the evaluation of communication channels and a stakeholder analysis. The purpose of corporate communications is to allow a company or organisation to communicate both profitably and effectively. A company depends largely on its relations with its stakeholders - clients, community, employees, suppliers etc - in order to realize its objectives. Corporate communications is used to motivate and inform employees and stakeholders and is a tool used to persuade and lead customers. It is there to provide public information, be a press agentry and create two-ways asymmetric to enhance the understanding of stakeholders. Corporate communications is used as a tool for Public Relations as it involves constructing relations with consumers and responding to their inquiries. The company’s website, email and social media presence allows customers to engage and the company can thus monitor and respond to stakeholder interactions. All of these two-way interactions must be done timeously in order to be effective and to reinforce the public image created by the company. It is used to create channels between the different authority levels of a corporation, which is essential for the success and growth of a business: top managers need to be aware of every aspect of their company and lower staff are going to work harder if they feel their ideas and grievances are being heard. Depending on how well a company communicates its vision and strategy with its resource holders, determines the success of its efforts to influence context and reputation about the company and how it functions. Therefore, corporate communications is a key tool in allowing effective and timely distribution of information between the different staff levels of the company, the general public and stakeholders.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Effective internal communication is a vital pre-requisite for the functioning of all organisations. Yet it is a commonplace that communication is poor in most. Employees complain that they neither know nor understand corporate priorities, while frustrated senior managers insist that they have invested a great deal of time in explaining them. There is additional evidence that information transmission from the bottom to the top is also defective, with employees and even managers fearing to articulate their true opinions to those further up the hierarchy (Rosenfeld et al., 1995). Thus, senior managers often have a very limited understanding of the communication dynamics within their own organisation. In our own research in this field, we have frequently found that the people most surprised by audits which point to problems are the senior management team (Hargie and Tourish, 2000). The result can be a climate of mutual suspicion rather than trust, with energies that should be focused on beating the competition squandered in internal struggles. In this chapter, we suggest that the key to building a world-class communication system lies in managers having an accurate picture of how well they and everyone else are actually communicating. In a nutshell, we advance a twofold argument: 1. All organisations need a focused communication strategy, designed to build a world class system for sustaining internal communications. 2. The first step in implementing the above is that current practice must be rigorously and honestly evaluated, utilising communication audit techniques. We then discuss in-depth how audits can be implemented, and the data collection options available. While the main focus of this chapter is upon internal communications, audits are also of importance for external communications, and so we raise issues of relevance to the latter area as well.

Author: Michael Strawser
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization. Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter. A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior.

Author: Joanna Przybylska
Publisher: Wydawnictwo Poznańskiego Towarzystwa Przyjaciół Nauk
ISBN: 8376544853
Category : Business & Economics
Languages : en
Pages : 166

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