The Commodification of Language

The Commodification of Language PDF Author: John E. Petrovic
Publisher: Routledge
ISBN: 1000372790
Category : Language Arts & Disciplines
Languages : en
Pages : 194

Book Description
This volume seeks to add to our understanding of how language is constructed in late capitalist societies. Exploring the conceptual and theoretical underpinnings of the so-called "commodification of language" and its relationship to the notion of linguistic capital, the authors examine recent research that offers implications for language policy and planning. Bringing together an international group of scholars, this collection includes chapters that address whether or not language can rightly be referred to as a commodity and, if so, under what circumstances. The different theoretical foundations of understanding language as a resource with exchange value – whether as commodity or capital – have practical implications for policy writ large. The implications of the "commodification of language" in more empirical terms are explored, both in terms of how it affects language as well as language policy at more micro levels. This includes more specific policy arenas such as language in education policy or family language policies as well as the implications for individual identity construction and linguistic communities. With a conclusion written by leading scholar David Block, this is key reading for researchers and advanced students of critical sociolinguistics, language and economy, language and politics, language policy and linguistic anthropology within linguistics, applied linguistics, and language teacher education.

Language As Commodity

Language As Commodity PDF Author: Rani Rubdy
Publisher: A&C Black
ISBN: 184706423X
Category : Language Arts & Disciplines
Languages : en
Pages : 243

Book Description
A comprehensive volume which engages with language policies and positions to highlight the issues surrounding language commodification and globalization.

The Oxford Handbook of Language Policy and Planning

The Oxford Handbook of Language Policy and Planning PDF Author: James W. Tollefson
Publisher: Oxford University Press
ISBN: 0190458909
Category : Language Arts & Disciplines
Languages : en
Pages : 785

Book Description
This Handbook provides a state-of-the-art account of research in language policy and planning (LPP). Through a critical examination of LPP, the Handbook offers new direction for a field in theoretical and methodological turmoil as a result of the socio-economic, institutional, and discursive processes of change taking place under the conditions of Late Modernity. Late Modernity refers to the widespread processes of late capitalism leading to the selective privatization of services (including education), the information revolution associated with rapidly changing statuses and functions of languages, the weakening of the institutions of nation-states (along with the strengthening of non-state actors), and the fragmentation of overlapping and competing identities associated with new complexities of language-identity relations and new forms of multilingual language use. As an academic discipline in the social sciences, LPP is fraught with tensions between these processes of change and the still-powerful ideological framework of modern nationalism. It is an exciting and energizing time for LPP research. This Handbook propels the field forward, offering a dialogue between the two major historical trends in LPP associated with the processes of Modernity and Late Modernity: the focus on continuity behind the institutional policies of the modern nation-state, and the attention to local processes of uncertainty and instability across different settings resulting from processes of change. The Handbook takes great strides toward overcoming the long-standing division between "top-down" and "bottom-up" analysis in LPP research, setting the stage for theoretical and methodological innovation. Part I defines alternative theoretical and conceptual frameworks in LPP, emphasizing developments since the ethnographic turn, including: ethnography in LPP; historical-discursive approaches; ethics, normative theorizing, and transdisciplinary methods; and the renewed focus on socio-economic class. Part II examines LPP against the background of influential ideas about language shaped by the institutions of the nation-state, with close attention to the social position of minority languages and specific communities facing profound language policy challenges. Part III investigates the turmoil and tensions that currently characterize LPP research under conditions of Late Modernity. Finally, Part IV presents an integrative summary and directions for future LPP research.

The Oxford Handbook of the History of English

The Oxford Handbook of the History of English PDF Author: Terttu Nevalainen (linguiste)
Publisher: Oxford University Press
ISBN: 0190627883
Category : History
Languages : en
Pages : 983

Book Description
This ambitious handbook takes advantage of recent advances in the study of the history of English to rethink the understanding of the field.

Globalization and Language Teaching

Globalization and Language Teaching PDF Author: David Block
Publisher: Routledge
ISBN: 1134546394
Category : Language Arts & Disciplines
Languages : en
Pages : 208

Book Description
This book considers the issues globalization raises for second language learning and teaching. Block and Cameron's collection shows how, in an economy based on services and information, the linguistic skills of workers becomes increasingly important. New technologies make possible new kinds of language teaching, and language becomes an economic commodity with a value in the global marketplace. This has implications for how and why people learn languages, and for which languages they learn. Drawing together the various strands of the globalization debate, this rich and varied collection of contributions explores issues such as: *The commodification of language(s) and language skills *The use of new media and new technologies in language learning and teaching *The effects of globalization on the language teaching industry *New forms of power and resistance.

Language and Materiality

Language and Materiality PDF Author: Jillian R. Cavanaugh
Publisher: Cambridge University Press
ISBN: 1316851850
Category : Social Science
Languages : en
Pages : 321

Book Description
Aimed at interdisciplinary audiences, and tailored especially to scholars of linguistic and cultural anthropology, sociolinguistics, and cultural studies, the book argues for the importance of analyzing language use with an eye toward new materialisms, semiotics, and ideology.

Living Books

Living Books PDF Author: Janneke Adema
Publisher: MIT Press
ISBN: 0262366452
Category : Language Arts & Disciplines
Languages : en
Pages : 351

Book Description
Reimagining the scholarly book as living and collaborative--not as commodified and essentialized, but in all its dynamic materiality. In this book, Janneke Adema proposes that we reimagine the scholarly book as a living and collaborative project--not as linear, bound, and fixed, but as fluid, remixed, and liquid, a space for experimentation. She presents a series of cutting-edge experiments in arts and humanities book publishing, showcasing the radical new forms that book-based scholarly work might take in the digital age. Adema's proposed alternative futures for the scholarly book go beyond such print-based assumptions as fixity, stability, the single author, originality, and copyright, reaching instead for a dynamic and emergent materiality. Adema suggests ways to unbind the book, describing experiments in scholarly book publishing with new forms of anonymous collaborative authorship, radical open access publishing, and processual, living, and remixed publications, among other practices. She doesn't cast digital as the solution and print as the problem; the problem in scholarly publishing, she argues, is not print itself, but the way print has been commodified and essentialized. Adema explores alternative, more ethical models of authorship; constructs an alternative genealogy of openness; and examines opportunities for intervention in current cultures of knowledge production. Finally, asking why it is that we cut and bind our research together at all, she examines two book publishing projects that experiment with remix and reuse and try to rethink and reperform the book-apparatus by taking responsibility for the cuts they make.

The Commodification of Childhood

The Commodification of Childhood PDF Author: Daniel Thomas Cook
Publisher: Duke University Press
ISBN: 9780822332688
Category : Business & Economics
Languages : en
Pages : 230

Book Description
DIVThrough a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood./div

Sloganization in Language Education Discourse

Sloganization in Language Education Discourse PDF Author: Barbara Schmenk
Publisher: Multilingual Matters
ISBN: 1788921887
Category : Education
Languages : en
Pages : 240

Book Description
This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

Language in a Globalised World

Language in a Globalised World PDF Author: Khawla Badwan
Publisher: Springer Nature
ISBN: 3030770877
Category : Language Arts & Disciplines
Languages : en
Pages : 230

Book Description
This book takes a critical look at the role of language in an increasingly diversified and globalised world, using the new framework of 'sociolinguistics of globalisation' to draw together research from human geography, sociolinguistics, and intercultural communication. It argues that globalisation has resulted in a destabilisation of social and linguistic norms, and presents a ‘language-in-motion’ approach which addresses the inequalities and new social divisions brought by the unprecedented levels of population mobility. This book looks at language on the individual, national and transnational level, and it will be of interest to readers with backgrounds in history, politics, human geography, sociolinguistics and minority languages.