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Author: J. C. Louis Publisher: ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author: Roger Enrico Publisher: Bantam Books ISBN: Category : Business & Economics Languages : en Pages : 296
Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: J. C. Louis Publisher: ISBN: 9780896960527 Category : Business & Economics Languages : en Pages : 386
Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author: Dennis J. Barton Publisher: iUniverse ISBN: 059524159X Category : Fiction Languages : en Pages : 348
Book Description
In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.
Author: J. C. Louis Publisher: ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author: Roger Enrico Publisher: Bantam Books ISBN: 9780553266320 Category : Business & Economics Languages : en Pages : 352
Book Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Author: Kenny Abdo Publisher: ABDO ISBN: 1098229460 Category : Juvenile Nonfiction Languages : en Pages : 27
Book Description
This title focuses on the feud between the companies Coke and Pepsi while offering information related to their histories, combative relationships, and the legacies they leave behind. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.
Author: Frederick Allen Publisher: Open Road Media ISBN: 1504019830 Category : Business & Economics Languages : en Pages : 587
Book Description
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Author: Anup Kaldate Publisher: Independently Published ISBN: Category : Languages : en Pages : 0
Book Description
In "The Story of Coca-Cola and Pepsi," embark on a thrilling journey through the world of two iconic beverage giants. This page-turner unravels the history, fierce rivalry, and cultural impact of Pepsi and Coca-Cola. From their modest beginnings to global dominance, explore the visionary leaders, innovative marketing, and unforgettable moments that define the cola wars. It's a tale of triumphs, setbacks, celebrity endorsements, collectibles, and even cola-inspired recipes. But beyond beverages, it's a story of people-millions of fans, collectors, and enthusiasts who've made Pepsi and Coca-Cola a part of their lives. Join us for a captivating adventure through the world of Pepsi and Coca-Cola, where each page is a sip of history. Get ready to be excited, intrigued, and thoroughly immersed in this epic narrative. Cheers to a journey you won't want to miss!
Author: Neville Isdell Publisher: Macmillan + ORM ISBN: 1429988894 Category : Business & Economics Languages : en Pages : 271
Book Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author: J. C. Louis
Author: Roger Enrico
Author: J. C. Louis
Author: Dennis J. Barton
Author: J. C. Louis
Author: Mark Pendergrast
Author: Roger Enrico
Author: Kenny Abdo
Author: Frederick Allen
Author: Anup Kaldate
Author: Neville Isdell